PR 2.0: Must Read Posts of 2008

It’s easy to lose sight of the beacons and milestones that resonate, influence and guide us as we navigate through these evolutionary times. After all, we’re deluged with education, lessons, and insight from so many brilliant leaders and inspirational voices, that it’s practically impossible to retain and reference all that moved us when we’re moved on a minute-by-minute basis. Our attention and relationships are more precious than ever.

As 2008 comes to a close, I wanted to share with you some of my favorite posts on PR 2.0 over the last the year. I hope they help you as you explore the new opportunities that will define your future in 2009 and beyond.

PR 2.0 2008 Top 40:

Free ebook: The Art and Science of Blogger Relations

Free ebook: PR Tips for Startups

The Value of Online Conversations

Transforming Customers into Evangelists: The Art of Listening and Engagement

The Definitive Guide to Social Media Releases

Social Media is Not The Final Frontier of Marketing

Gary Vaynerchuk Puts the Social in Social Media

Cultural Voyeurism and Social Media

PR 2.0 = The Evolution of PR, Nothing Less, Nothing More

Ladies and Gentlemen, The Conversation Has Left The Building

The Evolution of the News Business

Will The Real Social Media Expert Please Stand Up?

Distributed Conversations and Fragmented Attention

In Blogger and Media Relations, You Earn the Relationships You Deserve

PR 2.0: Putting the Public Back in Public Relations

Making Mistakes and Amends in Blogger and Media Relations

The Evolution of Press Releases

The Escalator Pitch, Going Up?

PR Tips for Startups – The Director’s Cut

The Art of Conversation – It’s About Listening Not Marketing

The Social Revolution is Our Industrial Revolution

Comcast Cares and Why Your Business Should Too – The Socialization of Service

SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases

New Communication Theory and the New Roles for the New World of Marketing

Introducing The Conversation Prism

PR is Not Dead

The Socialization of Your Personal Brand – Part I – III

Launching Your Company at an Event? You need PR

The State of Social Media 2008

Redefining the Echo Chamber to Excel in an Economic Crisis

Twitter Tools for Community and Communications Professionals

In the Social Web, We Are All Brand Managers

Reinventing Crisis Communicatio
for the Social Web

Al Gore on the Social Revolution for Change

Barack Obama, The Social Web, and the Future of User-Generated Governance

Introducing MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter

Saying More with Less: A Directory of Short URL Services

TechCrunch Kills The Embargo, But PR Holds the Smoking Gun

Fear Kills Businesses, Dead

Introducing Social Syndication and Aggregation: Social Media Predictions for 2009

For a full table of contents of posts related to Social Media, New PR/Marketing, and Business, please click here.

  • Guillaume Foutry

    Thanks for the list, I have not seen many of them. Hope to do better in 2009!

  • MairHeard

    Great post, thanks for the info!

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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