Social Media Predictions for 2009 – Introducing Social Syndication and Aggregation

My good friend Joe Pulizzi, founder of the Junta42 content and custom publishing network, has compiled an impressive list of 47 social media and content marketing experts to share their advice and predictions for 2009.

The list includes insight from renown pundits and visionaries including:

Paul Bradshaw
David Meerman Scott
Scott Monty
Sally Falkow
Jason Falls
Toby Bloomberg
Marc Meyer
Ann Handley
Paul Gillin
Valeria Maltoni

Here’s my prediction:

Brand marketers will continue to experiment with existing and emerging forms of social media, concentrating their efforts on substance and distribution and not frequency (maybe that’s a wish and less of a prediction).

Social Syndication and Aggregation will be the new content syndication and participation. It is powered by the ability to publish “and” receive, process and respond to related signals when and where they transpire – from one place. It will envelope and rewire the social Web and your corresponding relationships to more effectively work for you as well as reciprocally.

Social Syndication and Aggregation will be key for rising above the noise and connecting with the very people who can benefit from your words, thoughts, ideas, and passion. It will also enable aggregated monitoring of all activity in order to not only “push” content at people, but also provide a hub for viewing, analyzing, and responding to their feedback, where those individual conversations transpire.

We will see integrated dashboards such as PeopleBrowsr and 8hands (and those not yet introduced) tightly intertwine the distributed web to enable true participation and cultivation of genuine relationships across diverse communities. The social web will expand and contract in 2009, but we will also gain access to the very solutions that will make the real and online world a much smaller place.

  • Daniel Brusilovsky

    Brian — I agree with you. The brand market is still trying to figure out the whole social media movement. I hope PeopleBrowsr will be a success, since it has a great vision. Let’s see what happens in 09! :)

  • Amanda Chapel

    Here: ’09 will see the collapse of the PR 2.0 hogwash and scam. Along with the rest of “real” business, we will see a return to fundamentals. Some SM evangelists and self-proclaimed experts will get part-time work to feed themselves. Others will move back in with their parents.

    - Amanda

  • Meredith Gould

    Hope you’re right. I work in/around at least two industries that would benefit from simply realizing that social media offers valuable ways to reframe the notion of “customer” and connect.

    Appreciating all you do and enjoying your tweets…

  • Anonymous

    brokibrPlease all dont forget its a world social media now – its just as easy to deal with any country as with Australia – on the US front Daisy Whitney is driving and banging the same drum allbeit a little further in the future than us – but this puppy will fly the masses have spoken – Good luck all you trailblazers…


Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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