State of the Twittersphere – Q4 2008

HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF.

Here are the highlights:

– Twitter has about 4-5 million users, about 30% are relatively new or unengaged users

– Twitter is dominated by newer users – 70% of Twitter users joined in 2008

– An estimated 5-10 thousand new accounts are opened per day

– 35% of Twitter users have 10 or fewer followers

– 9% of Twitter users follow no one at all

– There is a strong correlation between the number of followers you have and the number of people you follow

– The average number of followers is 70

For a deeper analysis and interpretation of the numbers presented in the report, please visit Marshall Kirkpatrick’s post at ReadWriteWeb (notice the URL vs. the post title).

Since we’re on the subject of Twitter, I was updating my post, “Twitter Tools for Community and Communications Professionals,” when I stumbled across a couple of interesting graphs that visualize the top applications for Twitter in real time.

In the following charts, you’ll notice that the Web accounts for almost half of all Twitter interaction and that TwitterFeed represents a strong second position. But that’s where the similarities between the two graphs end, and interesting differences arise.


Stats by

More conversations related to the top Twitter apps on flickr, believe it or not!

Related reading on PR 2.0:

Introducing @MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
Twitter Tools for Community and Communications Professionals
In the Social Web, We Are All Brand Managers
The State of Social Media 2008
The Social Revolution is Our Industrial Revolution
The Essential Guide to Social Media
The Social Media Manifesto
PR 2.0: Putting the Public Back in Public Relations
– Introducing The Conversation Prism

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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