State of the Twittersphere – Q4 2008

HubSpot released a report based on the analysis of over 600,000 Twitter users who have utilized the company’s Twitter Grader app. The full study is free and available for download in PDF.

Here are the highlights:

- Twitter has about 4-5 million users, about 30% are relatively new or unengaged users

- Twitter is dominated by newer users – 70% of Twitter users joined in 2008

- An estimated 5-10 thousand new accounts are opened per day

- 35% of Twitter users have 10 or fewer followers

- 9% of Twitter users follow no one at all

- There is a strong correlation between the number of followers you have and the number of people you follow

- The average number of followers is 70

For a deeper analysis and interpretation of the numbers presented in the report, please visit Marshall Kirkpatrick’s post at ReadWriteWeb (notice the URL vs. the post title).

Since we’re on the subject of Twitter, I was updating my post, “Twitter Tools for Community and Communications Professionals,” when I stumbled across a couple of interesting graphs that visualize the top applications for Twitter in real time.

In the following charts, you’ll notice that the Web accounts for almost half of all Twitter interaction and that TwitterFeed represents a strong second position. But that’s where the similarities between the two graphs end, and interesting differences arise.

TweetScan:

Stats by Funkatron.com:

More conversations related to the top Twitter apps on flickr, believe it or not!


Related reading on PR 2.0:

- Introducing @MicroPR, A PR Resource for Journalists, Analysts and Bloggers on Twitter
- Twitter Tools for Community and Communications Professionals
- In the Social Web, We Are All Brand Managers
- The State of Social Media 2008
- The Social Revolution is Our Industrial Revolution
- The Essential Guide to Social Media
- The Social Media Manifesto
- PR 2.0: Putting the Public Back in Public Relations
– Introducing The Conversation Prism

Share
  • statixc

    Twitter Grader is amazing! Thanks for sharing.

  • http://www.air-jordan-17.com air jordan 17

    It looks good,I have learn a recruit!
    Recently,I found an excellent online store, the
    love-on.net
    are completely various, good quality and cheap price,it’s worth buying!

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Digital Transformation - Checklist
  • Digital Transformation - The Team
  • Digital Transformation - Digital Customer Experience DCX
  • Digital Transformation - Vision and Leadership

ARCHIVE