Dell Deals with Twitter

In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special.

Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell is no stranger to the power, value, insight, relationships, and education that result from meaningful and genuine participation.

Today, Dell introduced exclusive deals for Twitter followers today through its @DellOutet account. By following @DellOutlet, you’re opting in to receive promotional updates. It’s advertising directly in your stream and Twitter isn’t necessarily seeing a dime of it. However, Dell is also setting the standard for how to create excitement around deals and promotions without overwhelming followers or reducing them to mere eyeballs. As Dell does so well across the board, they’re engaging real people in real dialog through micro, two-way interaction.

Stefanie Nelson who heads up the Twitter efforts for Del Outlet explains:

Hey RichardAtDell, LionelAtDell and the rest of the Dell team, see you at SXSW!

Related Posts on PR 2.0:

Need a Dictionary for Twitter?
Introducing MicroPR, A Resource for Journalists, Analysts, & Bloggers on Twitter
Twitter Tools for Communication and Community Professionals
Is Twitter a Viable Conversation Platform
Is FriendFeed the Next Conversation Platform
State of the Twittersphere

  • RichardatDELL

    Hi Brian, we do look forward to seeing you at SXSW.

    Thanks for the call out for our listening, learning, and engaging on the web.

  • JFish


    Was wondering what you thought was on the part about Twitter not seeing a dime. Is this something that you could see Twitter eventually trying to get some revenue from? You would figure there would have to be something in it for Twitter eventually right?

    BTW, I did my undergraduate work at the University of Texas. SXSW is the best conference/festival hands down. There isn’t even an argument as far as I’m concerned.

    Have a great time.

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

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