In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special.
Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell is no stranger to the power, value, insight, relationships, and education that result from meaningful and genuine participation.
Today, Dell introduced exclusive deals for Twitter followers today through its @DellOutet account. By following @DellOutlet, you’re opting in to receive promotional updates. It’s advertising directly in your stream and Twitter isn’t necessarily seeing a dime of it. However, Dell is also setting the standard for how to create excitement around deals and promotions without overwhelming followers or reducing them to mere eyeballs. As Dell does so well across the board, they’re engaging real people in real dialog through micro, two-way interaction.
Stefanie Nelson who heads up the Twitter efforts for Del Outlet explains:
Hey RichardAtDell, LionelAtDell and the rest of the Dell team, see you at SXSW!
Related Posts on PR 2.0:
– Need a Dictionary for Twitter?
– Introducing MicroPR, A Resource for Journalists, Analysts, & Bloggers on Twitter
– Twitter Tools for Communication and Community Professionals
– Is Twitter a Viable Conversation Platform
– Is FriendFeed the Next Conversation Platform
– State of the Twittersphere