Comments on: I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/ Defining the convergence of media and influence Thu, 09 Feb 2012 20:48:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Brian Solis over blogging en microblogging http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-2/#comment-47303 Brian Solis over blogging en microblogging Wed, 14 Dec 2011 22:40:49 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-47303 [...] Brian Solis, 8 maart 2009: I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact [...] [...] Brian Solis, 8 maart 2009: I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact [...]

]]> By: Photos are the Love Letters of the Social Web | P Morgan Brown http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-2/#comment-37654 Photos are the Love Letters of the Social Web | P Morgan Brown Wed, 24 Nov 2010 16:21:08 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-37654 [...] talked about the “statusphere” since the dawn of Twitter. Short text bursts were our our only option if we wanted to [...] [...] talked about the “statusphere” since the dawn of Twitter. Short text bursts were our our only option if we wanted to [...]

]]> By: Tiberiu Iacomi http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-2/#comment-34107 Tiberiu Iacomi Mon, 13 Sep 2010 13:17:29 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-34107 The 'foot in the door' technique is just the first from a whole series of techniques (observed from daily life or lab-tested and developed since the 60s) that proved the capacity of psychological influence in charitable contexts. You can also search the 'foot in the mouth' technique, the 'lowball' or the 'script' one. They are also very effective and they can also be combined! The 'foot in the door' technique is just the first from a whole series of techniques (observed from daily life or lab-tested and developed since the 60s) that proved the capacity of psychological influence in charitable contexts. You can also search the 'foot in the mouth' technique, the 'lowball' or the 'script' one. They are also very effective and they can also be combined!

]]> By: I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact « Paedra's Blog http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-2/#comment-33854 I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact « Paedra's Blog Wed, 08 Sep 2010 16:39:39 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-33854 [...] via I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact. [...] [...] via I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact. [...]

]]> By: These are a Few of My Favorite Tweets | Brian Solis http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11878 These are a Few of My Favorite Tweets | Brian Solis Mon, 28 Dec 2009 09:01:52 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11878 [...] “like” an update, which bookmarks the content for later review, and more significantly, triggers a reverberating form of validation across the social graph.While Twitter does not yet provide this capability, a [...] [...] “like” an update, which bookmarks the content for later review, and more significantly, triggers a reverberating form of validation across the social graph.While Twitter does not yet provide this capability, a [...]

]]> By: Christian Fea (christianfea) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11637 Christian Fea (christianfea) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher Sun, 20 Dec 2009 12:20:52 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11637 [...] You: The emerging culture of micro acts of appreciation with macro impact. Brian Solis refresher. [link to post] [...] [...] You: The emerging culture of micro acts of appreciation with macro impact. Brian Solis refresher. [link to post] [...]

]]> By: briansolis http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11556 briansolis Wed, 16 Dec 2009 02:52:25 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11556 Very interesting! Very interesting!

]]> By: melindavenable http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11555 melindavenable Wed, 16 Dec 2009 02:32:33 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11555 The like as a micro action is an interesting concept in the world of non profits. There's a concept that my colleague shared with me called, “foot in the door” test whereby if you get someone to commit to something small, they are much more likely to commit to something bigger. A group of testers went door to door and asked people whether they would be willing to place a sticker in their window about the importance of driving safely. They then went back to the same people and asked if they would be willing to stick a huge billboard in their front yard with the same message. The folks that had said yes to the sticker were much more likely to say yes to the billboard…). The like as a micro action is an interesting concept in the world of non profits. There's a concept that my colleague shared with me called, “foot in the door” test whereby if you get someone to commit to something small, they are much more likely to commit to something bigger. A group of testers went door to door and asked people whether they would be willing to place a sticker in their window about the importance of driving safely. They then went back to the same people and asked if they would be willing to stick a huge billboard in their front yard with the same message. The folks that had said yes to the sticker were much more likely to say yes to the billboard…).

]]> By: briansolis http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11378 briansolis Tue, 15 Dec 2009 18:52:25 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11378 Very interesting! Very interesting!

]]> By: melindavenable http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11377 melindavenable Tue, 15 Dec 2009 18:32:33 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11377 The like as a micro action is an interesting concept in the world of non profits. There's a concept that my colleague shared with me called, “foot in the door” test whereby if you get someone to commit to something small, they are much more likely to commit to something bigger. A group of testers went door to door and asked people whether they would be willing to place a sticker in their window about the importance of driving safely. They then went back to the same people and asked if they would be willing to stick a huge billboard in their front yard with the same message. The folks that had said yes to the sticker were much more likely to say yes to the billboard…). The like as a micro action is an interesting concept in the world of non profits. There's a concept that my colleague shared with me called, “foot in the door” test whereby if you get someone to commit to something small, they are much more likely to commit to something bigger. A group of testers went door to door and asked people whether they would be willing to place a sticker in their window about the importance of driving safely. They then went back to the same people and asked if they would be willing to stick a huge billboard in their front yard with the same message. The folks that had said yes to the sticker were much more likely to say yes to the billboard…).

]]> By: DaraBell http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-11248 DaraBell Wed, 09 Dec 2009 16:47:26 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-11248 Like it<br>DaraBell Like it
DaraBell

]]> By: Real-Time Conversations Gain in Influence, Hasten Social CRM | Brian Solis: Social Media Expert - PR 2.0 http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-6889 Real-Time Conversations Gain in Influence, Hasten Social CRM | Brian Solis: Social Media Expert - PR 2.0 Wed, 26 Aug 2009 09:58:35 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-6889 [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a time.In the world of business, social media, led by Twitter, forced companies to augment [...] [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a time.In the world of business, social media, led by Twitter, forced companies to augment [...]

]]> By: Identifying and Connecting with Influencers | PR2.0 http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4777 Identifying and Connecting with Influencers | PR2.0 Tue, 21 Jul 2009 16:18:22 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4777 [...] Media is redefining relationships and in many cases, extending the realm of conversations. RTs, Likes, for example, aren’t necessarily conversations nor are they acts of furthering relationships, [...] [...] Media is redefining relationships and in many cases, extending the realm of conversations. RTs, Likes, for example, aren’t necessarily conversations nor are they acts of furthering relationships, [...]

]]> By: リアルタイムWebはソーシャルな顧客関係管理(Social CRM)の到来を告げ, 動的な関係性構築のないマスメディア広告は非力化 http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4520 リアルタイムWebはソーシャルな顧客関係管理(Social CRM)の到来を告げ, 動的な関係性構築のないマスメディア広告は非力化 Sat, 18 Jul 2009 11:51:40 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4520 [...] オンラインで行われる議論や口論、あるいは観察の目に入ってくるそのほかのさまざまな人間現象は、ブランドを管理する者にとって警告や動機付けになり、これまでに経験したことのない魅惑で彼/彼女を金縛りにすることもある。しかし実は、オンラインの対話というものは、SNSのステータスアップデートという圏域(statusphere)や、ブログという圏域(blogopsphere)、オンラインのコミュニティ、そしてソーシャルWebの全域における、企業・製品・ブランドと消費者との接続、およびそれらに対する消費者のイメージの形成を、巨大な山火事のように燃え上がらせているのだ。それは巨大にふくれあがるおしゃべりの津波であり、その津波は強度と大きさをますます増しつつ、企業に対し、ソーシャルな顧客関係管理(Social Customer Relationship Management, sCRM)の実施を迫っている。ソーシャルなCRMは、今ではもう、やってもやらなくてもいいものではない。企業や製品やブランドが積極的に関与していって、消費者と答えを共有し、共に問題を解決し、専門家としての権威を確立し、関係性とブランドロイヤリティを構築していくことは、企業がどうしてもやらなければならないことだ。しかもそれを、Twitterなどの上の発言投稿、ブログへの投稿、SNSのステータスアップデート、“その他いろいろ”の上で同時に展開しなければならない。 [...] [...] オンラインで行われる議論や口論、あるいは観察の目に入ってくるそのほかのさまざまな人間現象は、ブランドを管理する者にとって警告や動機付けになり、これまでに経験したことのない魅惑で彼/彼女を金縛りにすることもある。しかし実は、オンラインの対話というものは、SNSのステータスアップデートという圏域(statusphere)や、ブログという圏域(blogopsphere)、オンラインのコミュニティ、そしてソーシャルWebの全域における、企業・製品・ブランドと消費者との接続、およびそれらに対する消費者のイメージの形成を、巨大な山火事のように燃え上がらせているのだ。それは巨大にふくれあがるおしゃべりの津波であり、その津波は強度と大きさをますます増しつつ、企業に対し、ソーシャルな顧客関係管理(Social Customer Relationship Management, sCRM)の実施を迫っている。ソーシャルなCRMは、今ではもう、やってもやらなくてもいいものではない。企業や製品やブランドが積極的に関与していって、消費者と答えを共有し、共に問題を解決し、専門家としての権威を確立し、関係性とブランドロイヤリティを構築していくことは、企業がどうしてもやらなければならないことだ。しかもそれを、Twitterなどの上の発言投稿、ブログへの投稿、SNSのステータスアップデート、“その他いろいろ”の上で同時に展開しなければならない。 [...]

]]> By: Social Media Lab (somelab) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4253 Social Media Lab (somelab) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher Tue, 14 Jul 2009 08:13:07 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4253 [...] I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact | PR2.0 [link to post] (via [...] [...] I Like You: The Emerging Culture of Micro Acts of Appreciation with Macro Impact | PR2.0 [link to post] (via [...]

]]> By: David Bausola (zeroinfluencer) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4233 David Bausola (zeroinfluencer) « I Like You: The Emerging Culture of Micro Acts of Appreciation with... « Chat Catcher Mon, 13 Jul 2009 23:18:05 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4233 [...] 2009-07-13T16:17:45  I L... [link to post] [...] [...] 2009-07-13T16:17:45  I L… [link to post] [...]

]]> By: The Far Edge » Blog Archive » Real-Time Conversations Hasten Social CRM http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4227 The Far Edge » Blog Archive » Real-Time Conversations Hasten Social CRM Mon, 13 Jul 2009 21:04:20 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4227 [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...] [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...]

]]> By: Tech In Box » Real-Time Conversations Hasten Social CRM http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4165 Tech In Box » Real-Time Conversations Hasten Social CRM Sun, 12 Jul 2009 20:10:43 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4165 [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...] [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...]

]]> By: Timaldiss http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4128 Timaldiss Sun, 12 Jul 2009 08:03:07 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4128 Is the 'on-click' action of 'liking' measureable (as in "this update got liked more than that update") or does it become another boart of an already comlex engagement metric? Thanks for another great read :) Is the ‘on-click’ action of ‘liking’ measureable (as in “this update got liked more than that update”) or does it become another boart of an already comlex engagement metric?

Thanks for another great read :)

]]> By: Tech Fused » Real-Time Conversations Hasten Social CRM http://www.briansolis.com/2009/03/i-like-you-emerging-culture-of-micro/comment-page-1/#comment-4126 Tech Fused » Real-Time Conversations Hasten Social CRM Sun, 12 Jul 2009 07:57:02 +0000 http://70.32.83.183/2009/03/08/i-like-you-the-emerging-culture-of-micro-acts-of-appreciation-with-macro-impact/#comment-4126 [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...] [...] establish authority, and build relationships and loyalty, one tweet, blog post, update, and “like,” at a [...]

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