May I add that there never was a right time or place. Social media is about relationships, and though there may be a beginning to one, there very well may be no end to a relationship. It’s something that needs constant nourishment and yes, people change, their interests change. Other times the conversation is simply irrelevant to them. A great example would be when I talk to my wife about the NCAA tournament; even though she loves when I chat with her, she could care less about that particular subject. However, sometimes I find my wife passing along the happenings of last night’s game I shared with her to other friends we have. This most definitely isn’t because SHE is interested in the subject, but becuase she knows OUR FRIENDS enjoy that topic of conversation.

Essentially, it makes her look good and I have to admit I do the same. Yes, conversations like that do show up on keyword analytics programs, but they miss the intent of message, to help her feel included. If the NCAA, through social analytics, saw my wife talking about the game last night and as a result, offered her tickets for a discounted price, she would care less.

So, the takeaway I’d like to leave is even though social analytics can measure and quantify the probabilities of results oriented SMM strategies, they cannot accurately gauge the value of a strong relationship, the desire to have one, or in many cases, the intent of the conversation. What are your thoughts?

And brings up some questions about how to actually drive a successful social media strategy

Great post

Twitter is not “changing the very fibers of human interaction.” It’s a glorified message board.

And not everyone shares “in the desire to connect with those who share our affinities and passions.”

“Isolation precedes true society.” – Emerson

Get over yourself.