To celebrate the availability of my new book with Deirdre Breakenridge, Putting the Public Back in Public Relations, renowned cartoonist, good friend, and perpetual source of intellectual inspiration, Hugh MacLeod (@gapingvoid) created an original and brilliantly poignant drawing.

The essence of his visualization, Public RELATIONS, serves as the foundation and theme for the entire book.

Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.

The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.

You can read more about the book here.

Kindle Edition

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  • Juan Lulli

    The NEW Constitution for PR:
    The rise of communities of consumers who are able today, through innovative technology, to speak *for* ourselves (eg, Twittr) and *by* ourselves (eg, blogging) creates a dilemma for those institutions intrinsically outside of our communities (eg,PR agencies) to discern and adapt: How now, where now can we create value? Today’s consumers can “create” (eg, content, preferences, interests, needs, wants) our own *relations* within our collective communities and beyond. Today’s consumers can “share” (eg, distribution, channels, marketing, placement) our own *relations*, then consider, what exactly, why exactly do we need institutions outside of our own selves (PR agencies) to do what we do *for* own selves, *by* our own selves? What’s occurring today is nothing short of the evolution of a New constitution for PR, being created and shared *by* the people, *for* the people. PR Agencies, accustomed to monopolizing the creation and sharing of this *relations,* need to discern and adapt: How now, where now can we create value? Marketing professionals like me who honed my craft by applying Philip Kotler’s time-honored principles of the 4Ps (product, placement, promotion, price) face a similar conundrum: how, where best to create value in a world where those elements are directly or indirectly now in the hands of the mass socialized consumer?

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • Inspire Change by Brian Solis
  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London