Studying the impact of innovation on business and society


To celebrate the availability of my new book with Deirdre Breakenridge, Putting the Public Back in Public Relations, renowned cartoonist, good friend, and perpetual source of intellectual inspiration, Hugh MacLeod (@gapingvoid) created an original and brilliantly poignant drawing.

The essence of his visualization, Public RELATIONS, serves as the foundation and theme for the entire book.

Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.

The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.

You can read more about the book here.

Kindle Edition

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  1. Juan Lulli says:

    The NEW Constitution for PR:
    The rise of communities of consumers who are able today, through innovative technology, to speak *for* ourselves (eg, Twittr) and *by* ourselves (eg, blogging) creates a dilemma for those institutions intrinsically outside of our communities (eg,PR agencies) to discern and adapt: How now, where now can we create value? Today’s consumers can “create” (eg, content, preferences, interests, needs, wants) our own *relations* within our collective communities and beyond. Today’s consumers can “share” (eg, distribution, channels, marketing, placement) our own *relations*, then consider, what exactly, why exactly do we need institutions outside of our own selves (PR agencies) to do what we do *for* own selves, *by* our own selves? What’s occurring today is nothing short of the evolution of a New constitution for PR, being created and shared *by* the people, *for* the people. PR Agencies, accustomed to monopolizing the creation and sharing of this *relations,* need to discern and adapt: How now, where now can we create value? Marketing professionals like me who honed my craft by applying Philip Kotler’s time-honored principles of the 4Ps (product, placement, promotion, price) face a similar conundrum: how, where best to create value in a world where those elements are directly or indirectly now in the hands of the mass socialized consumer?

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