http://www.briansolis.com/2009/03/public-relations/ Defining the convergence of media and influence Tue, 22 May 2012 18:12:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.briansolis.com/2009/03/public-relations/comment-page-1/#comment-27168 air jordan 9 Fri, 11 Jun 2010 12:57:47 +0000 http://70.32.83.183/?p=6552#comment-27168 Here elaborates the matter not only extensively but also detailly .I support the <br>write's unique point.It is useful and benefit to your daily life.You can go those <br>sits to know more relate things.They are strongly recommended by friends.Personally!<br><a href="http://www.you-rselfas.com" rel="nofollow">www.you-rselfas.com</a> Here elaborates the matter not only extensively but also detailly .I support the
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]]> http://www.briansolis.com/2009/03/public-relations/comment-page-1/#comment-2820 Juan Lulli Sun, 29 Mar 2009 17:10:00 +0000 http://70.32.83.183/?p=6552#comment-2820 The NEW Constitution for PR:<br/>The rise of communities of consumers who are able today, through innovative technology, to speak *for* ourselves (eg, Twittr) and *by* ourselves (eg, blogging) creates a dilemma for those institutions intrinsically outside of our communities (eg,PR agencies) to discern and adapt: How now, where now can we create value? Today's consumers can “create” (eg, content, preferences, interests, needs, wants) our own *relations* within our collective communities and beyond. Today's consumers can “share” (eg, distribution, channels, marketing, placement) our own *relations*, then consider, what exactly, why exactly do we need institutions outside of our own selves (PR agencies) to do what we do *for* own selves, *by* our own selves? What’s occurring today is nothing short of the evolution of a New constitution for PR, being created and shared *by* the people, *for* the people. PR Agencies, accustomed to monopolizing the creation and sharing of this *relations,* need to discern and adapt: How now, where now can we create value? Marketing professionals like me who honed my craft by applying Philip Kotler's time-honored principles of the 4Ps (product, placement, promotion, price) face a similar conundrum: how, where best to create value in a world where those elements are directly or indirectly now in the hands of the mass socialized consumer? The NEW Constitution for PR:
The rise of communities of consumers who are able today, through innovative technology, to speak *for* ourselves (eg, Twittr) and *by* ourselves (eg, blogging) creates a dilemma for those institutions intrinsically outside of our communities (eg,PR agencies) to discern and adapt: How now, where now can we create value? Today’s consumers can “create” (eg, content, preferences, interests, needs, wants) our own *relations* within our collective communities and beyond. Today’s consumers can “share” (eg, distribution, channels, marketing, placement) our own *relations*, then consider, what exactly, why exactly do we need institutions outside of our own selves (PR agencies) to do what we do *for* own selves, *by* our own selves? What’s occurring today is nothing short of the evolution of a New constitution for PR, being created and shared *by* the people, *for* the people. PR Agencies, accustomed to monopolizing the creation and sharing of this *relations,* need to discern and adapt: How now, where now can we create value? Marketing professionals like me who honed my craft by applying Philip Kotler’s time-honored principles of the 4Ps (product, placement, promotion, price) face a similar conundrum: how, where best to create value in a world where those elements are directly or indirectly now in the hands of the mass socialized consumer?

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