Comments on: Tracking Brands on Twitter to Improve How You Listen and Engage http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/ Defining the convergence of media and influence Tue, 22 May 2012 18:12:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jean-Marie Bonthous (BrightMagnet) « Tracking Brands on Twitter to Improve How You Listen and Engage | P... « Chat Catcher http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-4573 Jean-Marie Bonthous (BrightMagnet) « Tracking Brands on Twitter to Improve How You Listen and Engage | P... « Chat Catcher Sun, 19 Jul 2009 00:11:25 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-4573 [...] 2009-07-18T17:10:26  Tracking Brands on Twitter [link to post] [...] [...] 2009-07-18T17:10:26  Tracking Brands on Twitter [link to post] [...]

]]> By: Josh Damis http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2727 Josh Damis Sat, 14 Mar 2009 01:32:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2727 Very good post! I've noticed a growing number of businesses in the last few weeks who're using Twitter solely for publicity purposes. I wish more companies would realize why they should be on there rather than just using it to have a presence. Very good post! I’ve noticed a growing number of businesses in the last few weeks who’re using Twitter solely for publicity purposes. I wish more companies would realize why they should be on there rather than just using it to have a presence.

]]> By: Phill Barufkin http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2726 Phill Barufkin Mon, 09 Mar 2009 21:15:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2726 I leaned something new; I was not aware that such a tool existed. However, I want to elaborate on the brand conversation. From where I view the virtual world, there is an ongoing debate about brands using Twitters. While this could be a lengthy topic, I will boil it down to two general, effective uses of Twitter for brands. First, I think all brands can use Twitter to engage consumers. However, not all brands are suited to have an ongoing dialogue with consumers. In this case, Twitter could be used, as an example, for fun promotions and contests. For brands, such as lifestyle brands, where consumers are highly involved with the product or service, than this is a great resource for staying in touch. Regardless of the type of brand, companies will only earn the consumer's approval, if they treat the end-user with respect.<br/><br/>This is truly leading edge communication and a new frontier for businesses. I enjoyed the perspective and look forward to reading more about this topic.<br/><br/>Phill Barufkin<br/>http://twitter.com/PhillBarufkin I leaned something new; I was not aware that such a tool existed. However, I want to elaborate on the brand conversation. From where I view the virtual world, there is an ongoing debate about brands using Twitters. While this could be a lengthy topic, I will boil it down to two general, effective uses of Twitter for brands. First, I think all brands can use Twitter to engage consumers. However, not all brands are suited to have an ongoing dialogue with consumers. In this case, Twitter could be used, as an example, for fun promotions and contests. For brands, such as lifestyle brands, where consumers are highly involved with the product or service, than this is a great resource for staying in touch. Regardless of the type of brand, companies will only earn the consumer’s approval, if they treat the end-user with respect.

This is truly leading edge communication and a new frontier for businesses. I enjoyed the perspective and look forward to reading more about this topic.

Phill Barufkin
http://twitter.com/PhillBarufkin

]]> By: Brian Solis http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2725 Brian Solis Mon, 09 Mar 2009 14:52:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2725 Dave, interesting. I think tho that if you can receive help, answers, or solutions to problems, then that is the standard for participation...otherwise, it may just be the same old marketing. In every meeting I attend, I have to start by convincing most teams that Twitter is not a broadcast tool.<br/><br/>@comcastcares, thank you for always doing the right thing and for teaching others to do so as well.<br/><br/>LDNDALLAS, indeed!<br/><br/>Dan, great points. It'll only get more interesting! Dave, interesting. I think tho that if you can receive help, answers, or solutions to problems, then that is the standard for participation…otherwise, it may just be the same old marketing. In every meeting I attend, I have to start by convincing most teams that Twitter is not a broadcast tool.

@comcastcares, thank you for always doing the right thing and for teaching others to do so as well.

LDNDALLAS, indeed!

Dan, great points. It’ll only get more interesting!

]]> By: Dan http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2724 Dan Mon, 09 Mar 2009 14:48:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2724 Great post, thanks Brian. I like how TrackingTwitter provides a little subjective review of each brand's Twitter activity too – nice contrast to most Twitter analytics tools, which are purely driven by data and don't seem to have a human touch!<br/><br/>It's fascinating to see how brands are adopting Twitter, and finally realising that customer engagement and dialogue are the the route to greater commercial visibility. Great post, thanks Brian. I like how TrackingTwitter provides a little subjective review of each brand’s Twitter activity too – nice contrast to most Twitter analytics tools, which are purely driven by data and don’t seem to have a human touch!

It’s fascinating to see how brands are adopting Twitter, and finally realising that customer engagement and dialogue are the the route to greater commercial visibility.

]]> By: LDNDALLAS http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2723 LDNDALLAS Sat, 07 Mar 2009 05:33:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2723 That's a great way for businesses to connect and engage customers. Especially, those customers who are tech savy. It is also way for Comcast and maybe other companies who are involved with Twitter to express ideas in a new way. That’s a great way for businesses to connect and engage customers. Especially, those customers who are tech savy. It is also way for Comcast and maybe other companies who are involved with Twitter to express ideas in a new way.

]]> By: ComcastCares http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2722 ComcastCares Sat, 07 Mar 2009 04:43:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2722 Brian,<br/>As always excellent post. The tool is also very interesting. I have been reviewing it to see how we can continue to learn to improve how we reach out to our Customers. This is such a new space for businesses and the added tools will always help.<br/><br/><br/>Dave,<br/>Thank you for the feedback regarding your conversation with Bill. I always appreciate feedback, that is the best way to learn how to interact in this space. I reviewed the full interaction. It started with this original tweet: "@DaveEckert Excellent point. My broadband provider Comcast isn't even capable of providing me stats on my usage against *their* data cap." Bill should have first clarified that we are working on a bandwidth meter to track usage as you suggest. He then could have offered to see if we had information that could have provided additional clarity for you. I apologize that the flow was not as we normally strive for. I will share the feedback with Bill. Here is a link to the rest of the conversation:<br/><br/>http://search.twitter.com/search?q=davezatz+ComcastBill<br/><br/>Thanks,<br/>Frank Eliason<br/>@ComcastCares Brian,
As always excellent post. The tool is also very interesting. I have been reviewing it to see how we can continue to learn to improve how we reach out to our Customers. This is such a new space for businesses and the added tools will always help.

Dave,
Thank you for the feedback regarding your conversation with Bill. I always appreciate feedback, that is the best way to learn how to interact in this space. I reviewed the full interaction. It started with this original tweet: “@DaveEckert Excellent point. My broadband provider Comcast isn’t even capable of providing me stats on my usage against *their* data cap.” Bill should have first clarified that we are working on a bandwidth meter to track usage as you suggest. He then could have offered to see if we had information that could have provided additional clarity for you. I apologize that the flow was not as we normally strive for. I will share the feedback with Bill. Here is a link to the rest of the conversation:

http://search.twitter.com/search?q=davezatz+ComcastBill

Thanks,
Frank Eliason
@ComcastCares

]]> By: DaveZatz http://www.briansolis.com/2009/03/tracking-brands-on-twitter-to-invest-in/comment-page-1/#comment-2721 DaveZatz Sat, 07 Mar 2009 04:07:00 +0000 http://70.32.83.183/2009/03/06/tracking-brands-on-twitter-to-improve-how-you-listen-and-engage/#comment-2721 Actually, I find many brands participating on Twitter to be intrusive - inserting themselves into conversations where they're not welcome. Frank's team provides another excellent example of butting in: http://twitter.com/davezatz/statuses/1230836926 Actually, I find many brands participating on Twitter to be intrusive – inserting themselves into conversations where they’re not welcome. Frank’s team provides another excellent example of butting in: http://twitter.com/davezatz/statuses/1230836926

]]>