Gary Vaynerchuk on Putting the Public Back in Public Relations

If there’s one person who has rocked the Web to create their own destiny, Gary Vaynerchuk would rank among the top of the list. Best known as the host of WineLibraryTV, he is also a world renown motivational speaker as well as the director of operations at Wine Library. He helped the family business grow from $4 million to over $50 million in revenue per year.

Gary is the epitome of the old adage, “If I can do it, anyone can do it.” He dedicates most of his time helping every day individuals find their inner Gary Vee.

Vaynerchuck’s fervor, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. WineLibraryTV boasts 80,000 viewers daily, he recently signed a seven-figure 10-book deal, he speaks to audiences all over the world, and he frequently makes appearances on national TV to discuss wine and his vision for humanizing the wine industry.

Gary shared his thoughts on my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.

PR has changed forever and Brian Solis and Deirdre Breakenridge are at the forefront of this change. If you think PR is fine and dandy, please buy this book because without it you will be out of business!”

- Gary Vaynerchuk

Putting the Public Back in Public Relations is written for the those facing the new intersection of all that is rooted in Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.

The book is now in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.

You can read more about the book here.

Thoughts from other leading voices:

“Putting the Public Back in Public Relations” is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.” — Paul Gillin

“Movers of the message, now hear this: the public on the other end of the transaction isn’t waiting around for you to reach it with your pitch. Let Brian Solis explain these things to you, and you will be far, far better off.” — Jay Rosen

Hugh MacLeod (@gapingvoid) also created an original and brilliantly poignant drawing to commemorate the book’s debut.



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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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