Comments on: Is Social Media Marketing Recession Proof? http://www.briansolis.com/2009/04/is-social-media-marketing-recession/ Defining the convergence of media and influence Thu, 09 Feb 2012 20:48:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Is the recession driving the social media craze? « Una McBreen http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-20313 Is the recession driving the social media craze? « Una McBreen Sat, 20 Mar 2010 05:14:25 +0000 [...] The full article can be found at: http://www.briansolis.com/2009/04/is-social-media-marketing-recession/ [...] [...] The full article can be found at: http://www.briansolis.com/2009/04/is-social-media-marketing-recession/ [...]

]]> By: A New Age for Social Media Marketing | Simple, effective and affordable small business marketing http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-17087 A New Age for Social Media Marketing | Simple, effective and affordable small business marketing Sun, 21 Feb 2010 05:10:16 +0000 [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...] [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...]

]]> By: INNOVATION604 News Portal » Blog Archive » A New Age for Social Media Marketing http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-14534 INNOVATION604 News Portal » Blog Archive » A New Age for Social Media Marketing Tue, 26 Jan 2010 11:42:35 +0000 [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...] [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...]

]]> By: Richard Petersen » Blog Archive » A New Age for Social Media Marketing http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-14262 Richard Petersen » Blog Archive » A New Age for Social Media Marketing Thu, 21 Jan 2010 01:11:25 +0000 [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...] [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...]

]]> By: A New Age for Social Media Marketing « MarketingTypo.com http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-13676 A New Age for Social Media Marketing « MarketingTypo.com Sun, 17 Jan 2010 17:42:02 +0000 [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...] [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...]

]]> By: JM » A New Age for Social Media Marketing http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-13583 JM » A New Age for Social Media Marketing Sat, 16 Jan 2010 10:42:23 +0000 [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...] [...] pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic [...]

]]> By: A New Age for Social Media Marketing | Brian Solis http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-13472 A New Age for Social Media Marketing | Brian Solis Fri, 15 Jan 2010 12:42:30 +0000 [...] is Action that catapults brands into the Strategic Phase.A pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic concerns.Leading the way, retail and [...] [...] is Action that catapults brands into the Strategic Phase.A pattern which started to take shape in early 2009 continues into 2010 – Social Media defies economic concerns.Leading the way, retail and [...]

]]> By: L’innovation web est anticyclique | rezopointzero.com http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-10434 L’innovation web est anticyclique | rezopointzero.com Mon, 09 Nov 2009 13:04:53 +0000 [...] à la suite du rapport de Forrester, un autre blogueur réputé, Brian Solis, en rajouta en soulignant qu’une recherche d’Aberdeen Group allait dans le même [...] [...] à la suite du rapport de Forrester, un autre blogueur réputé, Brian Solis, en rajouta en soulignant qu’une recherche d’Aberdeen Group allait dans le même [...]

]]> By: woody http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-4031 woody Sat, 11 Jul 2009 07:44:56 +0000 One social marketing media that is growing during recession is through web comments. For eg advertisors can use tools like "commentino", with the help of their writers, can promote their business through web comments. Writers post the comments in right forums to keep forum discussion objective intact. This also give forum participants more choices. This is quite effective marketing for medium/small size companies. For commentino details follow link http://snipr.com/mf6jo One social marketing media that is growing during recession is through web comments. For eg advertisors can use tools like “commentino”, with the help of their writers, can promote their business through web comments. Writers post the comments in right forums to keep forum discussion objective intact. This also give forum participants more choices. This is quite effective marketing for medium/small size companies. For commentino details follow link
http://snipr.com/mf6jo

]]> By: What’s Your Social Media Marketing Plan? | Business Investment Plan http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-532 What’s Your Social Media Marketing Plan? | Business Investment Plan Wed, 24 Jun 2009 05:29:42 +0000 [...] Is Social Media Marketing Recession Proof? [...] [...] Is Social Media Marketing Recession Proof? [...]

]]> By: Nayan Sagar http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-2863 Nayan Sagar Thu, 16 Apr 2009 10:11:00 +0000 Hi Brian,<br />Really deep research and good knowledge about social media. I am 100% agree with you social media is most powerful tool for any businesses. I have posted a poll where I got shocking results as follow.<br /><br />http://polls.linkedin.com/poll-results/32838/rqqpz<br /><br />Best method for the international business development in IT is?<br />Cold Calling - 6%<br />Mass Emailing - 6%<br />Social Media - 68%<br />Approach previous customers - 0%<br />SEO - 18%<br /><br />Thank you all.<br /><br />Warm Regards<br />Nayan Sagar<br />http://www.linkedin.com/in/nayansagar Hi Brian,
Really deep research and good knowledge about social media. I am 100% agree with you social media is most powerful tool for any businesses. I have posted a poll where I got shocking results as follow.

http://polls.linkedin.com/poll-results/32838/rqqpz

Best method for the international business development in IT is?
Cold Calling – 6%
Mass Emailing – 6%
Social Media – 68%
Approach previous customers – 0%
SEO – 18%

Thank you all.

Warm Regards
Nayan Sagar
http://www.linkedin.com/in/nayansagar

]]> By: Shoaib Khan http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-2862 Shoaib Khan Mon, 13 Apr 2009 16:51:00 +0000 Intriguing post. I've been corresponding with a lot of agencies and brands lately and a lot of them still dont understand the 'best' way to approach social marketing. For most its a medium that is popular and it will supposedly save them 'money'. Only a few understand that social media is not just a form of 'marketing' its a form of communication and dialogue with their customers and potential customers. Launching a campaign and staying quiet isn't enough - once you step into that space - you must keep at it. However, it's good to see that brands/companies are seeing the importance of tapping into this arena. I hope they are all prepared to swim or stay in float and not drown in the ripple affects that come with such a medium. Intriguing post. I’ve been corresponding with a lot of agencies and brands lately and a lot of them still dont understand the ‘best’ way to approach social marketing. For most its a medium that is popular and it will supposedly save them ‘money’. Only a few understand that social media is not just a form of ‘marketing’ its a form of communication and dialogue with their customers and potential customers. Launching a campaign and staying quiet isn’t enough – once you step into that space – you must keep at it. However, it’s good to see that brands/companies are seeing the importance of tapping into this arena. I hope they are all prepared to swim or stay in float and not drown in the ripple affects that come with such a medium.

]]> By: Russell Goldsmith http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-2861 Russell Goldsmith Sat, 11 Apr 2009 10:17:00 +0000 thanks for this. I'm doing a workshop on Social Media next week so very timely! I've 'borrowed' a couple of your slides so will ensure you get a reference as well as the original sources. <br/>Thanks<br/>Russell thanks for this. I’m doing a workshop on Social Media next week so very timely! I’ve ‘borrowed’ a couple of your slides so will ensure you get a reference as well as the original sources.
Thanks
Russell

]]> By: Nick Ludlum http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-2860 Nick Ludlum Fri, 10 Apr 2009 17:19:00 +0000 Brian, <br/><br/>Interesting and informative post as usual, however I do wonder a bit about what the Forrester data really tells us. First, the chart is a survey of 114 social media marketers. This omits companies that might not have such a position; it also stacks the deck a bit (wouldn’t we expect people who focus exclusively on social media to be optimistic about their budgets? What else would they spend their budgets on? Might they use surveys such as this to send a message to others that their budgets should be growing?).<br/><br/>Furthermore, these social media marketers are asked if they themselves would change their budgets. It’s probably not up to them.<br/><br/>Also, I’m not sure about one of the inferences. The 5% who are reducing their budget may be doing so because of company-wide budgetary pressure (if you’re the social media marketer at GM, for instance, the success or failure of your programs probably won’t save your budget right about now). <br/><br/>This is not to take away from the larger point, however. Clearly social media is increasingly being recognized for its marketing potential. Brian,

Interesting and informative post as usual, however I do wonder a bit about what the Forrester data really tells us. First, the chart is a survey of 114 social media marketers. This omits companies that might not have such a position; it also stacks the deck a bit (wouldn’t we expect people who focus exclusively on social media to be optimistic about their budgets? What else would they spend their budgets on? Might they use surveys such as this to send a message to others that their budgets should be growing?).

Furthermore, these social media marketers are asked if they themselves would change their budgets. It’s probably not up to them.

Also, I’m not sure about one of the inferences. The 5% who are reducing their budget may be doing so because of company-wide budgetary pressure (if you’re the social media marketer at GM, for instance, the success or failure of your programs probably won’t save your budget right about now).

This is not to take away from the larger point, however. Clearly social media is increasingly being recognized for its marketing potential.

]]> By: New York PR Firm - AMP3 PR http://www.briansolis.com/2009/04/is-social-media-marketing-recession/comment-page-1/#comment-2859 New York PR Firm - AMP3 PR Fri, 10 Apr 2009 15:35:00 +0000 Thanks Brian for another great post! It's about time businesses got the message: social media is here to stay and deserves their attention. The marketing potentials on social media are simply limitless. Thanks Brian for another great post! It’s about time businesses got the message: social media is here to stay and deserves their attention. The marketing potentials on social media are simply limitless.

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