The NewComm Forum Spotlights the Unification of Traditional and New Media Communications

On Monday, I’m joining some of the industry’s most visionary and prolific leaders in the hybrid new world of traditional and new media and marketing.

Please visit the NewComm Forum Website for details on the activities, discussions, and people participating over the course of the two day event. If you’d like to attend, enter the code SNCRFRIEND to receive a discount of $100.

Here’s my agenda…

Monday, April 27th from 11:15 – 12:30 p.m.

Social Media & Investor Relations – Disclosure & Other Issues

Social media is reshaping disclosure and the practice of investor relations. As the social web begets a human voice and genuine transparency, it also raises the risks of meeting and maintaining legal compliance. The SEC has recently modified its stance on blogs, but as new social tools continue to innovate and gain traction, can companies as well as the SEC, keep pace with a rapidly evolving landscape of social networks in order to meet investor demand as well as the emerging opportunities for engagement and communication?

I’ve organized an expert panel that includes those active in covering and defining the world of disclosure in the era of the social web:

Richard Brewer-Hay, Ebay
Tom Foremski, Silicon Valley Watcher
David Gelles, Financial Times
Bryan Rhoads, Intel

Monday, April 27th from 2:00 – 3:15 p.m.

The New Organization Landscape for Marketing Communications

Who owns social media? Honestly, it’s the wrong question to ask. The truth is that we all are responsible for socializing our role within the organization to cultivate a voice and personality for the brand we represent. In order to compete for prominence in the future, we must first compete for attention where and when it’s captivated. As we transform our individual divisions to collectively humanize our company as well as establish the policies, programs, and new responsibilities for listening and engaging in “twitter time,” we’re actively contributing to a new organizational landscape that redraws the boundaries between sales, service, and marketing communications. We’ll discuss responsibilities, models, reporting, analytics, and opportunities to explore alternative topographies for collaboration and innovation.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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