Archive for April, 2009

Discussing Putting the Public Back in Public Relations with Loic Le Meur

I recently visited the gorgeous San Francisco offices of Loic Le Meur and Seesmic to discuss his company’s roadmap, photography, how to build online communities, as well as my new book with Deirdre Breakenridge ,”Putting the Public Back in Public Relations.”

Loic suggested that we spend a few minutes discussing the book on camera to share with the Loic.tv community. It was an offer I couldn’t refuse – after all, Tim Ferriss had occupied the same chair moments before I arrived.

Video Interview: How to Build an Online Community with Loic Le Meur

Part Two of my recent visit to the gorgeous San Francisco offices of Loic Le Meur and Seesmic.

Loic and I spent some valuable time together that proved both refreshing and invigorating. We discussed digital photography, innovation at Seesmic, public relations and social marketing, and brand building in the era of the Social Web.

The conversation evolved into a deeper discussion that tackled the subject of online community building. Loic wanted to capture and share the experience on Loic.tv, so we moved to his video studio to continue the dialogue on camera.

ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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