As Twitter vies for its place as your online attention dashboard, keyword search and the ability to link those discussions to real people becomes the key to relevant engagement and intelligence.
Timelines serve as our centralized activity hub and determine what we read, what we say, and who we respond to simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the ensuing activity and reactions of friends and friends of friends (FoFs).
Twitter search, as well as the ability to search Facebook and FriendFeed updates in real time, threaten the viability of traditional search as it exists today. The ability to tap into material dialogue, as it’s happening, connects us contextually to those who share an affinity or passion for similar interests and topics. The results provide an immediate and seasoned entree into conversations that potentially represent an opportunity to earn a response and potentially a new friend or follower. This is the foundation for trust, credibility, and how we shape our reputation and package our online persona to convey what we stand for.
Unlike search.twitter.com, Twazzup displays top keywords related to your original search criteria as well as the individuals behind the associated tweets – this is in addition to the current, unrelated trending topics displayed at all times.
Twazzup also displays the most popular tweets tied to your search terms, including the top trendmakers and outbound links affiliated with each keyword.
Overall, Twazzup is far more useful than basic Twitter or TweetDeck search for market analysts, brand and customer relationship managers, sales, IR, and communications and community professionals responsible for listening, observing, responding, and learning. However, in order to be a complete replacement, it needs to include deeper functionality found currently in Advanced Twitter Search.
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