Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life). Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications,…
Reviving the Traditional Press Release
Source The press release is over 100 years old and for the most part, its evolution was mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web. The tired and oft disregarded press release is finally tasting reinvention as it transforms to chase the new channels of influence as well as adapt…
Significant
Credit I’ve just returned from Next09 in Hamburg and Disruptive Media in Stockholm where I’ve unveiled my new focus for what just may serve as the foundation for one of the next two books I hope to write. As we are tempted by social networks and the kinship of new friends, followers, and fans, we intentionally or inadvertently, create a new era of personal recognition and attention that extracts an unconditioned human response and consequently shapes an unpredictable personality and…
I AM A GEEK Video Unites Geeks to Improve Education in Underprivileged Countries
If you don’t know Shira Lazar, you should. She is by far one of the most intelligent, creative and passionate people that I know and I’m proud to have her as a friend. During Demo09 in March, I had an opportunity to sit with Shira to discuss new ideas and opportunities to collaborate and concentrate those efforts towards something more meaningful than self-promotion. The lobby at the JW Marriott in Palm Desert was buzzing with the latest news from startups,…
The Art and Science of Blogger Relations – Updated eBook
I’m happy to announce an updated version of my ebook, “The Art and Science of Blogger Relations” is now available on Docstoc. For all of you Kindle enthusiasts, it is also available in Amazon’s Kindle Store. The methodologies and tactics required for effective blogger relations will shatter everything you were taught or thought you know about traditional PR. Part “un” common sense, part market expert, part enthusiast, and part customer, together, this guide will help you embody the new techniques…
In Social Media, The SEC Protects Investors and Companies by Removing “Relations” from IR
What follows is the unedited version of my post on TechCrunch, “Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut.” Credit: Daniel Y. Go Last year, I covered the landmark SEC decision to recognize corporate blogs and potentially other forms of Social Media as a recognized form of meeting public disclosure requirements under Regulation FD (Fair Disclosure) – in some cases. It was a significant validation of a widely recognized medium for facilitating information between companies…
Sarah Lacy on Putting the Public Back in Public Relations
Sarah Lacy is an exceptional reporter with a unique flair for cutting through the fluff, extracting the real story, and communicating it with a scrupulous sense of relevance, impact, and vision. She’s an award winning journalist and author of the upcoming book, “Once You’re Lucky, Twice You’re Good: The Rebirth of Silicon Valley and the Rise of Web 2.0.” Lacy has been a reporter in Silicon Valley for a decade, covering everything from the tiniest startups to the largest public…
