The race to 1,000,000 followers between Ashton Kutcher and CNN followed shortly thereafter by the Oprah Effect and the ensuing celebrity stampede has propelled Twitter beyond two of the world’s most prominent media brands.
According to Compete and Quantcast, as documented by PaidContent, Twitter.com soared past the online properties of The New York Times and The Wall Street Journal.
The truth is stranger than fiction…but it is reality.
I believe that Twitter will only continue to distance itself from other top media brands as it continues to seduce new users into the “conversation,” facilitating the cultivation of human networks and transforming them into concentric communities that offer a semblance of micro fame, celebrity and authority.
Twitter and other online lifestreams and timelines such as FriendFeed, Facebook, Chi.mp, and Tumblr, are rapidly evolving into individual attention dashboards, luring us away from bookmarks and RSS feeds in order to discover and share relevant content and updates.
Timelines and News Feeds serve as our centralized attention dashboard and determine what we read, what we say, and who responds simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the next moves and reactions of friends and friends of friends (FoFs).
These dashboards are our source of influence, intelligence, entrainment, connections, and distractions. They will only grow more prominent as they adapt to our behavior.
Welcome to the Statusphere…the new ecosystem for sharing, discovering, and publishing updates and micro-sized content that reverberates throughout social networks and syndicated profiles, resulting in a formidable network effect of movement and response. It is the digital curation of relevant content that binds us contextually and through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships.
Twitter is however, an opportunity for any media property to connect content to those seeking relevant information. The new era of distribution migrates away from home delivery and assumed destination models and instead proactively distributes stories to individuals where their attention and that of their social graph is fixed. I explore the subject deeper in, “Can the Statusphere Save Journalism.”
Update: What’s holding our attention on Twitter right now? Click here to find out.
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