Twitter Visits Surpass New York Times and Wall Street Journal

The race to 1,000,000 followers between Ashton Kutcher and CNN followed shortly thereafter by the Oprah Effect and the ensuing celebrity stampede has propelled Twitter beyond two of the world’s most prominent media brands.

According to Compete and Quantcast, as documented by PaidContent, Twitter.com soared past the online properties of The New York Times and The Wall Street Journal.

The truth is stranger than fiction…but it is reality.

I believe that Twitter will only continue to distance itself from other top media brands as it continues to seduce new users into the “conversation,” facilitating the cultivation of human networks and transforming them into concentric communities that offer a semblance of micro fame, celebrity and authority.

Why?

Twitter and other online lifestreams and timelines such as FriendFeed, Facebook, Chi.mp, and Tumblr, are rapidly evolving into individual attention dashboards, luring us away from bookmarks and RSS feeds in order to discover and share relevant content and updates.

Timelines and News Feeds serve as our centralized attention dashboard and determine what we read, what we say, and who responds simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the next moves and reactions of friends and friends of friends (FoFs).

These dashboards are our source of influence, intelligence, entrainment, connections, and distractions. They will only grow more prominent as they adapt to our behavior.

Welcome to the Statusphere…the new ecosystem for sharing, discovering, and publishing updates and micro-sized content that reverberates throughout social networks and syndicated profiles, resulting in a formidable network effect of movement and response. It is the digital curation of relevant content that binds us contextually and through the statusphere we can connect directly to existing contacts, reach new people, and also forge new friendships.

Twitter is however, an opportunity for any media property to connect content to those seeking relevant information. The new era of distribution migrates away from home delivery and assumed destination models and instead proactively distributes stories to individuals where their attention and that of their social graph is fixed. I explore the subject deeper in, “Can the Statusphere Save Journalism.”

Update: What’s holding our attention on Twitter right now? Click here to find out.

Helpful Posts on PR 2.0:

- “I AM A GEEK!” Unites Geeks to Improve Education in Underprivileged Countries
- Twitter: Acquisition vs. Retention
- Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You
- Online Reputation and Brand Management Starts with Identity
- The Social OS, The Battle Between Facebook and Twitter is the New Mac vs. PC
- The Domino’s Effect
- Can The Statusphere Save Journalism
- The Conversation Index
- The End of the Innocence
- The Social Effect and Disruption Theory
- Putting the Public Back in Public Relations is Now Available
- Twitter and Social Networks Usher in a New Era of Social CRM
- The Human Network = The Social Economy
- In the Statusphere, ADD Creates Opportunities for Collaboration and Education
- Humanizing Social Networks, Revealing the People Powering Social Media
- Social Networks Now More Popular than Email; Facebook Surpasses MySpace
- I Like You The Emerging Culture of Micro Acts of Appreciation
- The Ties that Bind Us - Visualizing Relationships on Twitter and Social Networks
- Make Tweet Love – Top Tips for Building Twitter Relationships
- The Battle for Your Social Status
- Are Blogs Losing Their Authority to the Statusphere
- Twitter Tools for Communication and Community Professionals

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  • Ari Herzog

    Twitter is much, much higher than compete.com says it is, because the comparison tool only looks at twitter.com, not desktop and mobile clients that use the Twitter API.

  • Brandon Haskins

    The video had to be the best use of an animators’ time ever. Hilarious and awfully on-target.

    Thanks, Brian.

  • Brian Solis

    Ari, indeed…Quantcast also show much higher numbers for Twitter.

    Brandon, that video was spot on…”LOCK IN!”

  • Anonymous

    I’d agree that Twitter is luring us from the traditional RSS feed. I prune my follower list so that every time I log in, I’m presented with a stream full of meaninful conversations and link sharing. Management of your stream could limit the need for an RSS feed.

  • Brandon Carlos

    I’d agree that Twitter is luring us from the traditional RSS feed. I prune my follower list so that every time I log in, I’m presented with a stream full of meaninful conversations and link sharing. Management of your stream could limit the need for an RSS feed.

  • Charli Magson

    That’s astounding. Are people ready to be updated on what’s going on in the world in so few characters. And already RSS feeds – once seen as the most up-to-date of technology – are being surpassed by Twitter.
    What a speed technology is moving at. I’m just getting into blogging and this is all a whizz. Thanks for more interesting posts on PR2.0

  • John Marbach

    Wow, this is one of the first instances where mainstream people are deciding what’s news to them via the social web, and not the national media sources.

  • Tom Craik

    Like you say, other media brands should be excited about the opportunities twitter brings for them.

    They can now connect their content to new audiences, who are increasingly seeking a personal news stream.

  • Juan Lulli

    You make a provocative statement, that our interactions — informational, social and commercial — are motivated by “the point and place of introduction and bound by context and time.”

    Then you say, “Noticeable content sparks curiosity and dictates our next move and subsequently the next moves and reactions of friends and friends of friends (FoFs).”

    Then it struck me. Twitter is a sort of magical network that proactively fosters a rippling effect of Movement and Response.

    When I went to Wharton for my marketing-focused MBA (I was the oddball who chose the Wharton MBA for its marketing program, not it’s finance :), the marketing was taught along 6 P’s: product, pricing, promotion, placement, push, pull.

    Twitter, today, and perhaps another medium in the future that will spark the next marketing (r)evolution — represents the next-wave marketing of Movement and Response.

  • atul chatterjee

    Forget the numbers. Twitter will probably be a gateway to greater details of a person and further pushing of personal information.
    Also social media is probably going to lead people to search for certain types of information from others rather than engines or feeds.
    Thank you for another perceptive post.

  • lisahickey

    The reason I think platforms like Twitter are so powerful is that people can move between using it as a broadcast medium and a conversational tool almost seamlessly. This means people actually become the news, as opposed to just reading it. I was able to learn of an earthquake in California * at the moment it was happening*, and then watch as people reacted to it (puts new meaning into your idea of “movement and response” :) ) I’d much rather participate in all the world has to offer rather than have it thrust upon me.

    Thanks for the thoughtful analysis.

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  • http://www.123contracting.co.uk Contractors

    Twitter is fantastic for small businesses – we’ve managed to find clients, staff and market our business and it’s saved us as contractors a lot of money.

  • Pingback: Online Marketing News in 2009: The Year’s Hottest Events - Marketo Best Practices Blog

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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