Archive for June, 2009
Traditional influence has followed a systematic top-down process of developing and pushing “controlled” messages to audiences for decades, rooted in one-to-many, faceless broadcast campaigns.
Personality wasn’t absent in certain mediums, it was missing from day-to-day communications.
For the most part, this pattern seemingly served its purposes, fueling the belief that brands were in control of their messages, from delivery to dissemination, among the demographics to which they were targeted.
It scaled very well over the years, until it didn’t…
While social and citizen media expand in influence and reach, we can’t ignore or neglect the prominence, credibility, and authority of traditional media – no matter how dearly we’re enamored with shiny new objects.
BurrellesLuce recently published its 2009 Top Media List for 2009, which includes newspapers, blogs, consumer magazines and social networks. I’ve included all but social networks below as the rankings are outdated and inaccurate. I’ll publish an updated list shortly.
Top 100 U.S. Daily Newspapers
Every now and then I discover something that is so captivating, that I have to stop what I’m working on to share it with everyone I know. This is one of them.
For those veterans who continue to define Twitter’s role in how we communicate, share and learn, those who have recently made its acquaintance, and those just finding their stride, we all linked through common threads and context that pique our curiosity, stimulate our quest for adventure, expand our networks beyond our real world network, and feed our desire for attention.
Perhaps Lewis Carroll was peering into the looking glass when he wrote “Through the Looking Glass and What Alice Found There.” In it, we were introduced to Tweetle Dum and Tweetle Dee, a curious duo that always shared a fruitful, entertaining, and complementary conversational exchange even though they always agreed to battle each other.
Some suggest that the significance of Alice’s encounter with the twins explores how curiosity leads to the unknown and therefore, may not be worthy of pursuit.
What follows is the unabridged version of my latest post on TechCrunch, “Is Twitter the CNN of the New Media Generation?“
This past weekend the Twitterverse spoke-out in exasperation and opposition against traditional media networks (CNN specifically) and the absence of instantaneous coverage of the Iranian election and the resulting fallout. “We the people” wanted real-time information regarding the violent protests that erupted on the streets of Iran and the stories probing potential foul play in the results. We took to Twitter to express discontent and to also uncover the real story as it was unfolding live through citizen journalism.
Twitter continues to amaze us. Its constantly evolving examples of change and connectivity persevere and reinforce how the “little microblog that could” is transforming media and communications while also silencing the most dubious of critics.
At the same time, I’m confident that through our pioneering efforts and innovative developments, we also continue to amaze the team behind Twitter itself.
As Jack Dorsey shared in his keynote today at the 140 Characters Conference in New York, “Expect the unexpected. Sometimes, be the unexpected.”
© Tyler E Nixon (This is a striking photograph)
While I was traveling in NY for InternetWeek and DC for the Vocus conference recently, Mark Olson sent a note inviting my thoughts on a post he was authoring on the subject of authenticity versus authority. I immediately replied, “I’m in.”
This is a subject that is garnering much of my attention and contemplation as they are among the key words that orbit the social media marketing universe and are in danger of spinning off course and into a black hole of obscurity.
Good friend Richard Binhammer of Dell (@richardatdell) reached out to let me know that the company is releasing the latest financial figures for its @DellOutlet account on Twitter tonight.
Last December, the company generated over $1 million in revenue through @delloutlet by posting special offers and also nurturing customer relationships on Twitter. Today Dell reported over $2 million in sales through its popular @delloutlet presence. @delloutlet currently boasts close to 625,000 followers seeking exclusive deals available only on the micro community.
This post is long. If you prefer a Word or PDF version, please click here to download. Please take your time…Read it. Breathe it in. Live the change you wish to see.
If you have not yet done so, please buy this book, it will only help you…”Putting the Public Back in Public Relations.”
Modern Public Relations was born in the early 1900s, although history traces the its roots and origins of practice back to the 17th century. Two years ago, the press release celebrated its 100-year anniversary.
Are we seeing the Twitterverse through rose colored glasses?
In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services.
Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.
His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.