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	<title>Comments on: How Tweet It Is: @DellOutlet Banks $2 Million on Twitter</title>
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	<description>Defining the convergence of media and influence</description>
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		<title>By: 5 Ways Brands Use Twitter for Business</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-38041</link>
		<dc:creator>5 Ways Brands Use Twitter for Business</dc:creator>
		<pubDate>Sat, 11 Dec 2010 12:34:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-38041</guid>
		<description>[...] June 2009, Dell&#8217;s @DellOutlet Twitter account surpassed a significant milestone &#8212; $2 million in sales since it first began in June 2007. The account tweets out Twitter-exclusive promos, which offer [...]</description>
		<content:encoded><![CDATA[<p>[...] June 2009, Dell&#8217;s @DellOutlet Twitter account surpassed a significant milestone &#8212; $2 million in sales since it first began in June 2007. The account tweets out Twitter-exclusive promos, which offer [...]</p>
]]></content:encoded>
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		<title>By: Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook &#124; SpaceWalk Media</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-30361</link>
		<dc:creator>Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook &#124; SpaceWalk Media</dc:creator>
		<pubDate>Tue, 03 Aug 2010 10:14:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-30361</guid>
		<description>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</description>
		<content:encoded><![CDATA[<p>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Email Advertising News &#187; Blog Archive &#187; Taking Email Advertising Social</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-30342</link>
		<dc:creator>Email Advertising News &#187; Blog Archive &#187; Taking Email Advertising Social</dc:creator>
		<pubDate>Mon, 02 Aug 2010 13:24:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-30342</guid>
		<description>[...] and maintaining the link.&#160; Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</description>
		<content:encoded><![CDATA[<p>[...] and maintaining the link.&nbsp; Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SMEDIAM &#8211; The Social Media Channel for Growing Your Business Online &#187; Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-30341</link>
		<dc:creator>SMEDIAM &#8211; The Social Media Channel for Growing Your Business Online &#187; Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook</dc:creator>
		<pubDate>Mon, 02 Aug 2010 13:08:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-30341</guid>
		<description>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter’s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</description>
		<content:encoded><![CDATA[<p>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter’s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-30337</link>
		<dc:creator>Email Marketing Goes Social: Follow us on Twitter, Like us on Facebook</dc:creator>
		<pubDate>Mon, 02 Aug 2010 11:26:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-30337</guid>
		<description>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</description>
		<content:encoded><![CDATA[<p>[...] and maintaining the link.  Initial experiments will resemble dedicated push streams such as @DellOutlet or Twitter&#8217;s @EarlyBird promotion channels where followers subscribe to accounts for clearly [...]</p>
]]></content:encoded>
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	<item>
		<title>By: SMEDIAM &#187; On Twitter, The Early Bird Gets the Worm</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-29773</link>
		<dc:creator>SMEDIAM &#187; On Twitter, The Early Bird Gets the Worm</dc:creator>
		<pubDate>Mon, 26 Jul 2010 03:51:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-29773</guid>
		<description>[...] to consumer link proved by @DellOutlet. About this time last year, I wrote a story that spotlighted Dell’s ability to literally bank $3 million in sales as a result from direct to consumer deals offered [...]</description>
		<content:encoded><![CDATA[<p>[...] to consumer link proved by @DellOutlet. About this time last year, I wrote a story that spotlighted Dell’s ability to literally bank $3 million in sales as a result from direct to consumer deals offered [...]</p>
]]></content:encoded>
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	<item>
		<title>By: On Twitter, The Early Bird Gets the Worm &#124; SpaceWalk Media</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-28615</link>
		<dc:creator>On Twitter, The Early Bird Gets the Worm &#124; SpaceWalk Media</dc:creator>
		<pubDate>Sun, 04 Jul 2010 07:33:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-28615</guid>
		<description>[...] time last year, I wrote a &#116;&#097;&#108;&#101; &#116;&#104;&#097;&#116; spotlighted Hollow&#8217;s ability &#116;&#111; factually bank $3 million &#105;&#110; sales &#097;&#115; a result [...]</description>
		<content:encoded><![CDATA[<p>[...] time last year, I wrote a &#116;&#97;&#108;&#101; &#116;&#104;&#97;&#116; spotlighted Hollow&#8217;s ability &#116;&#111; factually bank $3 million &#105;&#110; sales &#97;&#115; a result [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: On Twitter, The Early Bird Gets the Worm</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-28584</link>
		<dc:creator>On Twitter, The Early Bird Gets the Worm</dc:creator>
		<pubDate>Sat, 03 Jul 2010 16:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-28584</guid>
		<description>[...] this time last year, I wrote a story that spotlighted Dell&#8217;s ability to literally bank $3 million in sales as a result from direct to consumer deals offered [...]</description>
		<content:encoded><![CDATA[<p>[...] this time last year, I wrote a story that spotlighted Dell&#8217;s ability to literally bank $3 million in sales as a result from direct to consumer deals offered [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Dr. Facebook or: How I Learned to Stop Multitasking and Love the Newsfeed. &#171; Venturing with a Vengeance</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-15665</link>
		<dc:creator>Dr. Facebook or: How I Learned to Stop Multitasking and Love the Newsfeed. &#171; Venturing with a Vengeance</dc:creator>
		<pubDate>Sat, 06 Feb 2010 01:35:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-15665</guid>
		<description>[...] effectiveness of advertising was actually, believe it or not, through social marketing, and it was in reference to Dell Outlet&#8217;s Twitter feed, which now boasts over 600k followers.) Advertisers need to stop looking at their ROI in terms [...]</description>
		<content:encoded><![CDATA[<p>[...] effectiveness of advertising was actually, believe it or not, through social marketing, and it was in reference to Dell Outlet&#8217;s Twitter feed, which now boasts over 600k followers.) Advertisers need to stop looking at their ROI in terms [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Social Media Blog &#187; Socialized Media: The Powerful Effects of Online Brand Interaction</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-11058</link>
		<dc:creator>Social Media Blog &#187; Socialized Media: The Powerful Effects of Online Brand Interaction</dc:creator>
		<pubDate>Tue, 01 Dec 2009 19:02:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-11058</guid>
		<description>[...] motivation for following or friending a brand was to procure access to exclusive deals or offers. @DellOutlet reported $3 million in sales that derived from deals shared on [...]</description>
		<content:encoded><![CDATA[<p>[...] motivation for following or friending a brand was to procure access to exclusive deals or offers. @DellOutlet reported $3 million in sales that derived from deals shared on [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Socialized Media: The Powerful Effects of Online Brand Interaction &#171; Social Media Blog</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-11055</link>
		<dc:creator>Socialized Media: The Powerful Effects of Online Brand Interaction &#171; Social Media Blog</dc:creator>
		<pubDate>Tue, 01 Dec 2009 19:00:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-11055</guid>
		<description>[...] motivation for following or friending a brand was to procure access to exclusive deals or offers. @DellOutlet reported $3 million in sales that derived from deals shared on [...]</description>
		<content:encoded><![CDATA[<p>[...] motivation for following or friending a brand was to procure access to exclusive deals or offers. @DellOutlet reported $3 million in sales that derived from deals shared on [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: jennifered</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-2/#comment-3594</link>
		<dc:creator>jennifered</dc:creator>
		<pubDate>Tue, 07 Jul 2009 22:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-3594</guid>
		<description>The thing I am debating with those in my circle is whether this was strategic or tactical. I believe using Twitter this way is a tactic. The strategy is in the tone, cadence and connectedness within the &quot;marketing/sales funnel&quot;... please debate me on this! Or agree!!! Just would love to have input...</description>
		<content:encoded><![CDATA[<p>The thing I am debating with those in my circle is whether this was strategic or tactical. I believe using Twitter this way is a tactic. The strategy is in the tone, cadence and connectedness within the &#8220;marketing/sales funnel&#8221;&#8230; please debate me on this! Or agree!!! Just would love to have input&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Geek Online Ventures (shortygeek) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-3194</link>
		<dc:creator>Geek Online Ventures (shortygeek) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</dc:creator>
		<pubDate>Sat, 04 Jul 2009 09:29:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-3194</guid>
		<description>[...]         Reading: @DellOutlet Banks $2 Million on Twitter [link to post] #b2bstudy [...]</description>
		<content:encoded><![CDATA[<p>[...]         Reading: @DellOutlet Banks $2 Million on Twitter [link to post] #b2bstudy [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Andrew Curioso (AndrewCurioso) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-897</link>
		<dc:creator>Andrew Curioso (AndrewCurioso) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</dc:creator>
		<pubDate>Wed, 01 Jul 2009 04:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-897</guid>
		<description>[...] 2009-06-30T21:47:24&#160;         RT @fvongraf: B2C is clearly working on Twitter with $2M in sales: [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2009-06-30T21:47:24&nbsp;         RT @fvongraf: B2C is clearly working on Twitter with $2M in sales: [link to post] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred von Graf (fvongraf) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-896</link>
		<dc:creator>Fred von Graf (fvongraf) « How Tweet It Is: @DellOutlet Banks $2 Million on Twitter &#124; PR2.0 « Chat Catcher</dc:creator>
		<pubDate>Wed, 01 Jul 2009 04:41:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-896</guid>
		<description>[...] 2009-06-30T21:40:40&#160;         B2C is clearly working on Twitter with $2M in sales: [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2009-06-30T21:40:40&nbsp;         B2C is clearly working on Twitter with $2M in sales: [link to post] [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Dell&#8217;s big Twitter returns: let&#8217;s not break out the champagne just yet. -- Hoover&#8217;s Business Insight Zone</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-103</link>
		<dc:creator>Dell&#8217;s big Twitter returns: let&#8217;s not break out the champagne just yet. -- Hoover&#8217;s Business Insight Zone</dc:creator>
		<pubDate>Tue, 16 Jun 2009 03:28:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-103</guid>
		<description>[...] his post on the Dell news, Brian Solis quoted Richard Binhammer of Dell thus: Like you say in your book Brian, this is about [...]</description>
		<content:encoded><![CDATA[<p>[...] his post on the Dell news, Brian Solis quoted Richard Binhammer of Dell thus: Like you say in your book Brian, this is about [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: cbgreenwood (cbgreenwood) « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-65</link>
		<dc:creator>cbgreenwood (cbgreenwood) « Chat Catcher</dc:creator>
		<pubDate>Fri, 12 Jun 2009 18:11:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-65</guid>
		<description>[...] How Tweet It Is! @richardatdell let me know that @DellOutlet surpassed $2 million in Twitter sales [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] How Tweet It Is! @richardatdell let me know that @DellOutlet surpassed $2 million in Twitter sales [link to post] [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Milam Byers (milamTSG) « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-64</link>
		<dc:creator>Milam Byers (milamTSG) « Chat Catcher</dc:creator>
		<pubDate>Fri, 12 Jun 2009 18:06:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-64</guid>
		<description>[...]         Dell reports over $2 Million in Twitter sales: [link to post] courtesy of [...]</description>
		<content:encoded><![CDATA[<p>[...]         Dell reports over $2 Million in Twitter sales: [link to post] courtesy of [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mike Kujawski (mikekujawski) « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-62</link>
		<dc:creator>Mike Kujawski (mikekujawski) « Chat Catcher</dc:creator>
		<pubDate>Fri, 12 Jun 2009 17:25:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-62</guid>
		<description>[...] 2009-06-12T10:24:54&#160;         @delloutlet generates over $2M in sales via Twitter... [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2009-06-12T10:24:54&nbsp;         @delloutlet generates over $2M in sales via Twitter&#8230; [link to post] [...]</p>
]]></content:encoded>
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	<item>
		<title>By: .stuart (StuartYoung) « Chat Catcher</title>
		<link>http://www.briansolis.com/2009/06/delloutlet-cultivates-2-million-on-twitter/comment-page-1/#comment-61</link>
		<dc:creator>.stuart (StuartYoung) « Chat Catcher</dc:creator>
		<pubDate>Fri, 12 Jun 2009 16:09:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.briansolis.com/?p=6747#comment-61</guid>
		<description>[...] 2009-06-12T09:07:41&#160;         RT @johnsonLAB Dell makes $2 Million via twitter account @DellOutlet [link to post] [...]</description>
		<content:encoded><![CDATA[<p>[...] 2009-06-12T09:07:41&nbsp;         RT @johnsonLAB Dell makes $2 Million via twitter account @DellOutlet [link to post] [...]</p>
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