Studying the impact of innovation on business and society

Month: June, 2009

Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics

When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks. Equally paramount was the division of those who believe they’re already successful on Twitter and those who have yet to discern measurable value for the long-term. The consensus defined engagement…

Time Spent on Twitter Soars by Over 3,700%, Facebook up 700%

I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing. According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year. Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraordinary growth…

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