Archive for July, 2009
Credit: Natalie Dee
Social Media continues to fascinate me.
If you stop and think about it for a moment, we’re presented with something special…something almost too simple to appreciate.
Essentially, we have been given a gift – a looking glass into the thoughts, opinions, feedback, and dialogue that represents a snapshot of market sentiment and behavior.
So, what do we do with this gift?
Expert Series: Louis Gray
Successful businesses are always making choices and sacrifices, strategically looking as to how they are going to prioritize their resources, including human capital, budgets, and, of course, time. As the world around them adapts, so too do they need to make changes internally to respond, or to predict where trends are going – and if they guess right, the business could catapult ahead of less-agile competition.
Twitter just rolled out its redesigned front page for those visitors new to Twitter.com. If you’re already a registered user, you won’t notice the new look unless you sign out and refresh the home page.
The new homepage helps provide a frame of reference, expectation setting, and also offers a lens into the conversations populating the popular microcommunity that connects people through 140 character strings.
This is the unabridged version of my latest post on TechCrunch. This version dives much deeper into the challenges, pitfalls, psychology, and associated opportunities to more effectively navigate this complicated, but imminent issue.
In light of the FTC’s recent scrutiny of Social Media practices and the activity that connects brands to influencers and ultimately consumers, we will soon see guidelines and corresponding penalties to serve as governance for future engagement.
I would like to take this moment to make an ambiguous announcement of sorts.
While I’m currently in the throes of spreading the word about my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations,” I’ve also launched into the development of my next book. I’ll let you know more very soon…
Credit: Tim Lloyd Photography
You’ve probably noticed a few things different here…
I’d like to take a moment to recognize someone for his exceptional dedication and hard work over the last several months.
Frederick Townes of W3 EDGE is the creative genius responsible for the new, stylish (and overdue) exterior here at PR 2.0. I’m very thankful for his help and artistry and I highly recommend Frederick and his team.
Over the years, I’ve actively called for Twitter to contribute to its own culture and direction by leading instead of following. It would effectively serve as a source of inspiration and orientation for consumers and the businesses hoping to connect with them, which would ultimately increase the alarming 40-percent user retention pattern. I suggested that the company actively define user scenarios and offer a quick-start guide for the unique groups of users seeking guidance in order to not only increase user retention, but also accelerate adoption and the evolution of the service. If I had a bit more time, I would have gladly written a series of educational and instructional guides for them to own and publish on their site. But now, with the help of Sarah Milstein, Twitter is on the right track and is showing signs of a company that is ready to once again lead us to new digital and sociological terrain.
Video on Twitter has offered a way for brands and spokespersons to visually share a more human side of the company with friends and followers. Up until now, 12seconds, Seesmic Video, TwitVid, Twiddeo, Twitc, TwitLens, and Tweetube, offered the most common and seamless bridges for connecting short (episodic) videos directly to the Twitter stream. In the last two weeks, we’ve been introduced to two new solutions video solutions for Twitter, that combine live video, Twitter streams and community interaction in one window.
I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications.
Following my presentation, I was asked to share my thoughts for identifying influencers and also the associated methodologies and strategies that serve as the governance for meaningful communications also known as the rules of engagement.
Mark Zuckerberg proudly announced on the Facebook blog this week that the popular social network continues its global dominance jumping from 200 million to 250 million users. To commemorate the milestone, Facebook created a map that visualizes connections and adoption worldwide.
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.