“Therefore, we as “experts” must compensate for rapid evolution and first determine where we need to be today, tomorrow, and next month, and then reverse engineer the processes, languages, and channels of influence in order to effectively reach influencers, peers, customers, where, when, and how connect – tapping into individual instances where they seek information, offer advice, and share the things that move them.”

As a PR man, and writing being one of the most important parts of our trade, you must admit how hard a sentence that is to read. Waaaay too many commas!