Comments on: The Decline of Traditional Advertising and the Rise of Social Media http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/ Defining the convergence of media and influence Thu, 09 Feb 2012 21:53:10 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Traditional Advertising & PR « My Journey Through PR http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-46539 Traditional Advertising & PR « My Journey Through PR Fri, 04 Nov 2011 20:44:25 +0000 http://www.briansolis.com/?p=7304#comment-46539 [...] http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...] [...] http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

]]> By: Seeking a Sponsor | Interactive Sponsor http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-40608 Seeking a Sponsor | Interactive Sponsor Wed, 09 Mar 2011 16:21:38 +0000 http://www.briansolis.com/?p=7304#comment-40608 [...] You may have read sponsorship spending is down; but ‘interactive’ spending is projected to exceed predictions. Obviously, there’s a shift in sponsor philosophy. The days of asking sponsors to ‘spend’ money are coming to an end. Sponsors are looking nowadays to spend less, expect increased ROI, and most importantly receive meaningful and measurable engagement with their niche audience. [...] [...] You may have read sponsorship spending is down; but ‘interactive’ spending is projected to exceed predictions. Obviously, there’s a shift in sponsor philosophy. The days of asking sponsors to ‘spend’ money are coming to an end. Sponsors are looking nowadays to spend less, expect increased ROI, and most importantly receive meaningful and measurable engagement with their niche audience. [...]

]]> By: Traditional Advertising: Overview - The Convo Blog – Culture, Technology, Marketing http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-40523 Traditional Advertising: Overview - The Convo Blog – Culture, Technology, Marketing Tue, 08 Mar 2011 19:09:09 +0000 http://www.briansolis.com/?p=7304#comment-40523 [...] to promote their product, service, or needs. Importantly, over the last few years, there has been a decline in total money allocated towards traditional advertising techniques, in exchange for an increase of spending on other new [...] [...] to promote their product, service, or needs. Importantly, over the last few years, there has been a decline in total money allocated towards traditional advertising techniques, in exchange for an increase of spending on other new [...]

]]> By: Anonymous http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-39839 Anonymous Fri, 11 Feb 2011 06:03:00 +0000 http://www.briansolis.com/?p=7304#comment-39839 Nice article - as a newcomer to the social advertising arena, it's helpful to know these facts. Nice article – as a newcomer to the social advertising arena, it’s helpful to know these facts.

]]> By: Traditional advertising | ZurichGnome http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-39131 Traditional advertising | ZurichGnome Mon, 17 Jan 2011 00:17:13 +0000 http://www.briansolis.com/?p=7304#comment-39131 [...] The Decline of Traditional Advertising and the Rise of Social MediaForrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. [...] [...] The Decline of Traditional Advertising and the Rise of Social MediaForrester Research released its five year forecast that estimates interactive marketing spending from 2009 – 2014. [...]

]]> By: The Decline of Advertising and the Rise of Content Spending http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-38996 The Decline of Advertising and the Rise of Content Spending Tue, 11 Jan 2011 01:18:53 +0000 http://www.briansolis.com/?p=7304#comment-38996 [...] read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from [...] [...] read through a very interesting post from Brian Solis on Forrester's Five-Year Media Spending Forecast. From the results, this quote from [...]

]]> By: briansolis http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-38046 briansolis Sat, 11 Dec 2010 19:03:00 +0000 http://www.briansolis.com/?p=7304#comment-38046 Thank you for bringing back into the spotlight. Thank you for bringing back into the spotlight.

]]> By: nd http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-38032 nd Fri, 10 Dec 2010 16:47:00 +0000 http://www.briansolis.com/?p=7304#comment-38032 I've recently come across your article during some secondary research on social media and marketing for an employer. It's fascinating how what you've suggested will happen in the next five years or so at the time has sped up quite dramatically. As 2010 comes to a close, it's exciting to see social media efforts for business who gave a darn finally bear fruit. For those who didn't they can try and catch up to the 120mph trend train. For small business watching from the sidelines, we get to work off the hunger to be big. Oh what a great 2011 it will be. Thanks for the archived post! I’ve recently come across your article during some secondary research on social media and marketing for an employer. It’s fascinating how what you’ve suggested will happen in the next five years or so at the time has sped up quite dramatically.

As 2010 comes to a close, it’s exciting to see social media efforts for business who gave a darn finally bear fruit. For those who didn’t they can try and catch up to the 120mph trend train.

For small business watching from the sidelines, we get to work off the hunger to be big. Oh what a great 2011 it will be. Thanks for the archived post!

]]> By: Who Influences You? (Video) http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-37838 Who Influences You? (Video) Thu, 02 Dec 2010 19:29:50 +0000 http://www.briansolis.com/?p=7304#comment-37838 [...] is no secret that traditional media has been on the decline since the advent of social media. Consumer trust of traditional media sources, and corresponding [...] [...] is no secret that traditional media has been on the decline since the advent of social media. Consumer trust of traditional media sources, and corresponding [...]

]]> By: Facebook And Google Should Engage In Coopetition http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-37348 Facebook And Google Should Engage In Coopetition Sun, 14 Nov 2010 17:19:47 +0000 http://www.briansolis.com/?p=7304#comment-37348 [...] advertising is growing organically – but pouring fuel on that fire could accelerate this [...] [...] advertising is growing organically – but pouring fuel on that fire could accelerate this [...]

]]> By: forrester report – decline of traditional media http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-29770 forrester report – decline of traditional media Mon, 26 Jul 2010 00:15:29 +0000 http://www.briansolis.com/?p=7304#comment-29770 [...] http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/ Comments Nothing to see here... Yet. Name (required) [...] [...] http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/ Comments Nothing to see here… Yet. Name (required) [...]

]]> By: The new flavor of Old Spice « The Creative Attic http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-11/#comment-29512 The new flavor of Old Spice « The Creative Attic Tue, 20 Jul 2010 02:23:17 +0000 http://www.briansolis.com/?p=7304#comment-29512 [...] building the bathroom set, there was a level of trust. P&G had to implicitly trust W+K (their traditional, not social media agency, it’s worthy to note) knew enough about the brand and the audience to make this a [...] [...] building the bathroom set, there was a level of trust. P&G had to implicitly trust W+K (their traditional, not social media agency, it’s worthy to note) knew enough about the brand and the audience to make this a [...]

]]> By: Is your dealership missing the point of Social Media? The web is the original social media. | Larry Bruce http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-28573 Is your dealership missing the point of Social Media? The web is the original social media. | Larry Bruce Sat, 03 Jul 2010 13:17:40 +0000 http://www.briansolis.com/?p=7304#comment-28573 [...] Source for the above [...] [...] Source for the above [...]

]]> By: Защо социалните медии са толкова популярни? | Интернет маркетинг с MarkBit.net http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-20712 Защо социалните медии са толкова популярни? | Интернет маркетинг с MarkBit.net Tue, 23 Mar 2010 14:39:25 +0000 http://www.briansolis.com/?p=7304#comment-20712 [...] във възход, а проучванията посочват, че до 20104г. бюджетите за social media маркетинг ще достигнат 3,1 млрд долара, което е 34% увеличение [...] [...] във възход, а проучванията посочват, че до 20104г. бюджетите за social media маркетинг ще достигнат 3,1 млрд долара, което е 34% увеличение [...]

]]> By: Why So Many Are Drawn To Social Media http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-17865 Why So Many Are Drawn To Social Media Mon, 01 Mar 2010 14:08:41 +0000 http://www.briansolis.com/?p=7304#comment-17865 [...] media spending is trending to increase to $3.1 billion in 2014 from $716 million in 2009 (representing a compound annual growth rate of [...] [...] media spending is trending to increase to $3.1 billion in 2014 from $716 million in 2009 (representing a compound annual growth rate of [...]

]]> By: The Decline of Traditional Advertising & the Rise of Social Media | John Daugherty Real Estate http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-13140 The Decline of Traditional Advertising & the Rise of Social Media | John Daugherty Real Estate Sat, 09 Jan 2010 16:06:32 +0000 http://www.briansolis.com/?p=7304#comment-13140 [...] To read Brian’s Blog, click on the link below: The Decline of Traditional Advertising and the Rise of Social Media [...] [...] To read Brian’s Blog, click on the link below: The Decline of Traditional Advertising and the Rise of Social Media [...]

]]> By: Rise of Social Media in the US « http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-11322 Rise of Social Media in the US « Sat, 12 Dec 2009 20:40:23 +0000 http://www.briansolis.com/?p=7304#comment-11322 [...] think Brian sums it up very well in his own article that you can read here but the highlights are [...] [...] think Brian sums it up very well in his own article that you can read here but the highlights are [...]

]]> By: Is your dealership missing the point of Social Media? The web is the original social media. « http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-11215 Is your dealership missing the point of Social Media? The web is the original social media. « Tue, 08 Dec 2009 14:47:23 +0000 http://www.briansolis.com/?p=7304#comment-11215 [...] Source for the above [...] [...] Source for the above [...]

]]> By: Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-11145 Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas Fri, 04 Dec 2009 13:55:51 +0000 http://www.briansolis.com/?p=7304#comment-11145 [...] The Decline of Traditional Advertising and the Rise of Social Media – Brian Solis – Jul ‘09 [...] [...] The Decline of Traditional Advertising and the Rise of Social Media – Brian Solis – Jul ‘09 [...]

]]> By: Mark Robinson http://www.briansolis.com/2009/07/the-decline-of-advertising-and-the-rise-of-social-media/comment-page-10/#comment-10792 Mark Robinson Fri, 20 Nov 2009 13:20:21 +0000 http://www.briansolis.com/?p=7304#comment-10792 Hi,<br><br>I have found a great list over 50 ways to advertise your website at:<br><br><br>I started using these are have been able to increase my sales.<br><br>Mark Hi,

I have found a great list over 50 ways to advertise your website at:

I started using these are have been able to increase my sales.

Mark

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