A Week in PRWeek

PRWeek published two articles this week that I wanted to share with you…

First, I am proud and humbled to have been named among 39 other incredible PR and communications thought leaders and practitioners in the 2009 PRWeek edition of the annual 40 Under 40 list.  For the record thought, they added another year to my age before its time… ;)

Second, Eric Chandler published a great review on PRWeek of my new book with Deirdre Breakenridge, “Putting the Public Back in Public Relations.”

Brian Solis and Deirdre Breakenridge feel now is the time for PR to lead the charge in owning social media communications. Putting the Public Back in Public Relations is a call to action that sheds light on how PR pros have a window of opportunity to reclaim a leadership position.

The authors convincingly explain how PR has always been about storytelling. Somewhere along the line, targeting “audiences” with “messages” stole the thunder and eroded PR’s reputation. Today, we’re talking to real people – not “users” –who are customers, reporters, bloggers, and visionaries. They crave real, meaningful conversations, free of marketing fluff and corporate-speak.

This book examines how social media can help reestablish those connections. It offers an organized, methodical approach to the underlying theories and technologies that define social media: traditional vs. new journalism, blogger relations, social media releases, VNRs 2.0, corporate blogging, social networking, and micromedia…

As Eric so eloquently notes at the end of his review, “This is a must-read for all PR pros.”


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Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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