Building Bridges Between Knowledge and Aspiration


Image Credit: Jeremy Ginsberg

There’s no shortage of businesses, and more specifically, the individuals who represent them, seeking insight, answers and direction to simplify, organize, and elucidate the intimidating and confusing social media landscape. Likewise, social media experts, gurus, and ninjas are seemingly ubiquitous.

Far too many of us expect others to build bridges that connect disparate communities rife with individuals starving for logical and defensible insight and direction directly to us. In the end however, it’s our sole responsibility and vocation to proactively connect our expertise to the individuals who can truly benefit from the shared experience through the forums where they can be fully assimilated, appreciated, and in turn, effectively practiced.

It’s not enough to create content. As you know, anyone with an opinion, a keyboard, camera, or microphone, fueled by the desire to freely and perpetually share it, can do so at will nowadays. The question is, how do you as an authentic and genuine aficionado or maestro convince me that you’re believable, qualified, and ready to lead?

Build the bridges that connect you to those whom you can soundly advise…

Once we understand how to build the bridges that connect knowledge and aspiration, we ultimately become accomplished and experienced social architects.

Connect with Brian Solis on:

Twitter, FriendFeed, LinkedIn, Tumblr, Plaxo, Plurk, Identi.ca, BackType, Posterous, or Facebook

Kindle users, subscribe to PR 2.0 here.

Now available (click to purchase):


Share

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

RECENT TWEETS

FLICKR FEED

  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)
  • Nasdaq Closing Bell (@Pivotcon)

ARCHIVE