Everything You Never Knew About Facebook


Shot at SXSW

While I’m currently in the midst of writing my next book, I stumbled across some very interesting and useful statistics that offer a glimpse into Facebook behavior and activity as well as the state of the Facebook platform. I believe that they reinforce many of our hunches and assumptions and also introduce facts that may alter the ingredients of your next Social Media initiative.

General:

Facebook has more than 250 million users

120 million users log on to Facebook at least once each day

People 35 years old and older represent the fastest growing demographic

Engagement:

The average social graph equates to 120 friends

More than 5 billion minutes are spent on Facebook each day (worldwide)

30 million users update their statuses at least once each day

8 million users “fan” Fan Pages each day

Applications:

1 billion photos are uploaded to the social network each month

10 million videos are uploaded to Facebook each month

1 billion social objects (web links, news stories, blog posts, notes, photos, etc.) shared each week

2.5 million events are created each month

45 million active user groups exist on Facebook

International:

About 70% of Facebook users are outside the United States

Platform:

More than one million developers from more than 180 countries are active

Every month, more than 70% of users engage with applications developed for the Facebook platform

There are more than 350,000 active applications currently available on the Facebook Platform

Over 200 applications maintain an active monthly user base of more than one million

15,000, and counting, websites, devices and applications have implemented Facebook Connect since its launch in December 2008

Mobile:

30 million users currently access Facebook through their mobile devices

People that use Facebook on their mobile devices are almost 50% more active on the social network than non-mobile users

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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