Facebook Changes the Game for Social Networking with New App for iPhone

Two weeks ago, Facebook submitted its completely redesigned iPhone application to Apple. Today it was released live in the App Store.

As you may or may not already know, mobile Facebook users, as well as those using geo-location networks such as FourSquare and Loopt, are paving the way for the future of Social Networking.

According to Facebook statistics:

- There are more than 30 million active users currently accessing Facebook through their mobile devices.

- People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

Those numbers are profound indeed.

However, Facebook 3.0 doesn’t represent just another iteration of its already popular mobile app. 3.0 represents the evolution of mobile social networking and a tangible glimpse of the future of personal and professional communications and also the distribution and consumption of media.

Dave Winer eloquently surmised the impact and potential for the release of the new mobile Facebook app, “Believe it or not I actually had lunch yesterday with Joe Hewitt, the developer of this app. I said that if Facebook wanted to compete with Twitter they needed a vastly simpler version of Facebook. Little did I know that 24 hours later I’d be looking at it.”

The interaction and collaboration inherent in the iPhone app is much richer and rewarding than any mobile OR desktop application available for Twitter, and even Facebook.com, today. Perhaps its simply representative of the DNA that defines interaction within each network.

And so it continues

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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