Goodbye Virtual Reality, Hello Augmented Reality


Credit: Wired

If you haven’t yet heard about Augmented Reality or Web Squared, allow me to make a quick introduction.

This is the next iteration of the Web and also desktop and mobile applications and is indicative of the future hybrid Web and device experience. And no, it’s not called Web 3.0.

Augmented Reality joins the likes of the Semantic Web, Geo-Location, Artificial Intelligence, among many other emerging technologies in what the father of Web 2.0, Tim O’Reilly, refers to as Web Squared.

Augmented Reality (AR) refers to the live direct or indirect view of a real-world environment whose elements are supplemented with, or augmented by, computer-generated imagery. The augmentation is conventionally in real-time and harmoniously displayed through meaningful context with environmental elements.

What does this mean for you?

As a user, Augmented Reality apps merge the virtual with reality – or the augmented data and objects with real life experiences.  As a content producer, you now have the ability to bring your content to life – and this is incredibly powerful and transformative.

In the last weeks, we’ve witnessed the release of several new Augmented Reality applications for mobile platforms.

Examples:

Yelp’s Monocle


My iPhone


Image via ReadWriteWeb


Video courtesy of Steve Garfield

Metro Paris Subway

London Bus Application

Does this inspire creative thinking that opens the doors to new possibilities and opportunities? It should….

For a deeper discussion and education on Augmented Reality, please read Marshall Kirkpatrick.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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