Comments on: Who Owns Social Media?

By: The New (Social) Customer Advocate – Value Creator (BrianVellmure.com)

The New (Social) Customer Advocate – Value Creator (BrianVellmure.com) — Thu, 10 Nov 2011 00:03:59 +0000

[...] Who Owns Social Media? by Brian Solis Q: Who Should Own Social CRM – A: Not who you think by Graham Hill Unleashing the Value of Social CRM: Where to find the biggest return Social CRM: Overhyped Fad or Transformational Solution Filed Under: All Posts, Finding, Acquiring, and Delighting Customers Tagged With: customer advocate, customer engagement, implementation, social crm, social media, strategy, twitter About brianvellmureBrian Vellmure is the principal and founder of Initium LLC, a strategic consulting firm specializing in increasing corporate value through customer focused business design. [...]

By: Social Business Takes a Human Touch, No Really

Social Business Takes a Human Touch, No Really — Mon, 15 Nov 2010 12:34:39 +0000

[...] still weigh the ROI of participation. Teams debate over who owns the company’s social presences. The parochial in middle and upper management see it as either [...]

By: The Myth of Control in New Media | Simple, effective and affordable small business marketing

Sun, 21 Feb 2010 01:28:00 +0000

[...] many organizations are establishing a role or augmenting existing responsibilities to encompass ORM (online reputation management). As Forbes recently alluded, perhaps it’s time for a Chief [...]

By: JM » The Myth of Control in New Media

JM » The Myth of Control in New Media — Wed, 27 Jan 2010 11:04:38 +0000

By: The Myth of Control in New Media | Brian Solis

The Myth of Control in New Media | Brian Solis — Mon, 25 Jan 2010 21:17:12 +0000

By: Richard Petersen » Blog Archive » The Myth of Control in New Media

Richard Petersen » Blog Archive » The Myth of Control in New Media — Mon, 25 Jan 2010 14:15:30 +0000

By: The Trouble with Trifle « Bowling for Business

The Trouble with Trifle « Bowling for Business — Mon, 04 Jan 2010 18:56:41 +0000

[...] noted by pundit Brian Solis, “(Social media is owned) by your customers and influencers (who) own and define it. And, without [...]

By: A prediction for 2010 | aldissandmore - a technology and digital meme curation blog from Tim Aldiss

Sat, 02 Jan 2010 10:15:11 +0000

[...] Media has recently been heralded as a new business function drawing on all other existing business functions to create a distinct team. I have seen this happen [...]

By: The New (Social) Customer Advocate « CRM Strategies Blog

The New (Social) Customer Advocate « CRM Strategies Blog — Wed, 04 Nov 2009 07:41:45 +0000

[...] Who Owns Social Media? by Brian Solis Q: Who Should Own Social CRM – A: Not who you think by Graham Hill Unleashing the Value of Social CRM: Where to find the biggest return Social CRM: Overhyped Fad or Transformational Solution Possibly related posts: (automatically generated)How to Use Social Media to Reach New Customers [...]

By: Richard Buettner

Richard Buettner — Tue, 01 Sep 2009 09:53:47 +0000

Nice post, can’t wait to read more about this topic. Personally I would love to see some organizational charts from companies practicing social media. Also social media guidelines best practices would be nice here.

By: frank barry (franswaa) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Mon, 31 Aug 2009 18:00:34 +0000

[...] 2009-08-31T10:59:32 I just commented "Great conversation around this topic. Here is a post i…" on [link to post] [...]

By: frank barry

frank barry — Mon, 31 Aug 2009 17:57:20 +0000

Great conversation around this topic. Here is a post i read earlier this morning about “who” http://www.downtheavenue.com/2009/08/advertising-marketing-and-pr-suck-now-what.html

I think the approach to have each department engaged with a central team that manages it all makes sense for large organizations. Smaller org’s or nonprofits might not be able to afford this model so one person running the show or being the owner might be the best bet.

http://twitter.com/franswaa

By: Time to be Frank » Blog Archive » I Have This Trust Agent, Now What Do I Do?

Fri, 28 Aug 2009 02:17:27 +0000

[...] One of the topics of conversation with Brian Solis can be summed up on his blog post “Who Owns Social Media.” I fully agree with his post, with the exception of one word: influencers. This is [...]

By: Judith Santana (Judi1228) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Thu, 27 Aug 2009 16:39:04 +0000

[...] RT @KentHuffman: Who owns social media? [link to post] (by [...]

By: Ludvik + Partners (LAdvertising) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Thu, 27 Aug 2009 15:37:03 +0000

[...] Is it PR, Marketing, Advertising, Service? Answer: RT @KentHuffman Who owns social media? [link to post] (by [...]

By: Ardath Albee (ardath421) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Thu, 27 Aug 2009 15:36:04 +0000

[...] RT @KentHuffman: Who owns social media? [link to post] (by @BrianSolis) [Good Questions to [...]

By: Kent Huffman (kenthuffman) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Thu, 27 Aug 2009 15:07:07 +0000

[...] Who owns social media? [link to post] (by [...]

By: Michiel Daalmans (Daalmans) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Wed, 26 Aug 2009 11:33:57 +0000

[...] 2009-08-26T04:34:02 RT @KeesRomkes [Bookmarked] Who Owns Social Media? – Geweldig stuk over intern vs. extern gerichtte organisaties [link to post] [...]

By: Kees Romkes  (keesromkes) « Who Owns Social Media? | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher

Wed, 26 Aug 2009 11:21:58 +0000

[...] 2009-08-26T04:22:00 [Bookmarked] Who Owns Social Media? – Geweldig stuk over intern vs. extern gerichtte organisaties [link to post] [...]

By: Achim Muellers

Achim Muellers — Sun, 23 Aug 2009 09:20:10 +0000

As you said, customers and influencers steer the perception of a brand today, but so does every employee.

A major problem is the corporate organization, which is often set up to control inside what can’t be controlled outside anymore. A fundamental change in corporate attitude and organization focussing on empowerement is necessary. Trust is imperative for that to happen.