Comments on: Why Authenticity Matters http://www.briansolis.com/2009/08/why-authenticity-matters/ Defining the convergence of media and influence Wed, 23 May 2012 06:06:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social media: a question of credibility | Sword and the Script http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-49090 Social media: a question of credibility | Sword and the Script Fri, 16 Mar 2012 12:34:20 +0000 http://www.briansolis.com/?p=7590#comment-49090 [...] product reviews aimed to game the system are clearly not authentic and as Brian Solis points out, there’s a good chance violators of social norms online are likely to be discovered. While [...] [...] product reviews aimed to game the system are clearly not authentic and as Brian Solis points out, there’s a good chance violators of social norms online are likely to be discovered. While [...]

]]> By: Links to articles for class: « mcj173mediaethics http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-47757 Links to articles for class: « mcj173mediaethics Mon, 09 Jan 2012 19:09:39 +0000 http://www.briansolis.com/?p=7590#comment-47757 [...] http://www.briansolis.com/2009/08/why-authenticity-matters/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...] [...] http://www.briansolis.com/2009/08/why-authenticity-matters/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]

]]> By: Effects of social media « http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-46517 Effects of social media « Thu, 03 Nov 2011 15:56:07 +0000 http://www.briansolis.com/?p=7590#comment-46517 [...] was previously lost. Social media returns our control over content, and promotes transparency and authenticity. Blogs must be written by the person who is supposed to be writing them, and the posts must be true [...] [...] was previously lost. Social media returns our control over content, and promotes transparency and authenticity. Blogs must be written by the person who is supposed to be writing them, and the posts must be true [...]

]]> By: Welcome to Financial Social Media. Be Authentic! : Red 7 Marketing http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-43385 Welcome to Financial Social Media. Be Authentic! : Red 7 Marketing Mon, 11 Jul 2011 20:43:22 +0000 http://www.briansolis.com/?p=7590#comment-43385 [...] more, check out these two blog posts on authenticity: “Why Authenticity Matters” by Brian Solis “Five Ways to Maintain Authenticity with Social Media” by Patricio [...] [...] more, check out these two blog posts on authenticity: “Why Authenticity Matters” by Brian Solis “Five Ways to Maintain Authenticity with Social Media” by Patricio [...]

]]> By: How soon is now? » Blog Archive » The Fallacy of Authenticity http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-41209 How soon is now? » Blog Archive » The Fallacy of Authenticity Fri, 01 Apr 2011 12:43:51 +0000 http://www.briansolis.com/?p=7590#comment-41209 [...] laws of social media is authenticity. It’s the Tao of Social Media; it must be rendered; it’s what matters. We’ve all heard this so often, from so many people, that it has become gospel.  Brand [...] [...] laws of social media is authenticity. It’s the Tao of Social Media; it must be rendered; it’s what matters. We’ve all heard this so often, from so many people, that it has become gospel.  Brand [...]

]]> By: Southwest Airlines Social Engagement Success – It Works Because It’s Natural http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-37158 Southwest Airlines Social Engagement Success – It Works Because It’s Natural Fri, 05 Nov 2010 14:38:23 +0000 http://www.briansolis.com/?p=7590#comment-37158 [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand and let your personality flow [...] [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand and let your personality flow [...]

]]> By: It Works Because It’s Natural | CJRW Blog http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-37072 It Works Because It’s Natural | CJRW Blog Tue, 02 Nov 2010 14:39:39 +0000 http://www.briansolis.com/?p=7590#comment-37072 [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand and let your personality flow [...] [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand and let your personality flow [...]

]]> By: The Antithesis of Authenticity is Irony « The Merchant's Companion http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-34995 The Antithesis of Authenticity is Irony « The Merchant's Companion Mon, 27 Sep 2010 18:46:03 +0000 http://www.briansolis.com/?p=7590#comment-34995 [...] any of the recent social media marketing Kool-Aid, you must know by now that being authentic is all the rage. Customers want the genuine you and nobody likes a person who’s artificial or fake. A [...] [...] any of the recent social media marketing Kool-Aid, you must know by now that being authentic is all the rage. Customers want the genuine you and nobody likes a person who’s artificial or fake. A [...]

]]> By: Is Your Social Media Strategy “Real”? | Social Strategy1 http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-33550 Is Your Social Media Strategy “Real”? | Social Strategy1 Fri, 03 Sep 2010 11:33:27 +0000 http://www.briansolis.com/?p=7590#comment-33550 [...] transparent – Jeremy Toeman, guest writing on Brian Solis’ blog, writes that the “About” section of a blog should include [...] [...] transparent – Jeremy Toeman, guest writing on Brian Solis’ blog, writes that the “About” section of a blog should include [...]

]]> By: Authenticity | Rights, Wrongs, and Rants http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-31327 Authenticity | Rights, Wrongs, and Rants Wed, 11 Aug 2010 11:45:07 +0000 http://www.briansolis.com/?p=7590#comment-31327 [...] about Authenticity a lot lately.  There are numerous blogs and articles about authenticity, here’s one, but I think it’s more than [...] [...] about Authenticity a lot lately.  There are numerous blogs and articles about authenticity, here’s one, but I think it’s more than [...]

]]> By: Kristen Alston (kristenalston) « Why Authenticity Matters « Chat Catcher http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-22351 Kristen Alston (kristenalston) « Why Authenticity Matters « Chat Catcher Tue, 13 Apr 2010 05:42:42 +0000 http://www.briansolis.com/?p=7590#comment-22351 [...] Why does authenticity matter? Check out this guest post on "Engage!" author Brian Solis' blog [link to post] [...] [...] Why does authenticity matter? Check out this guest post on "Engage!" author Brian Solis' blog [link to post] [...]

]]> By: High-level thinking « Fine ale and cheap wine http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-20370 High-level thinking « Fine ale and cheap wine Sun, 21 Mar 2010 12:43:48 +0000 http://www.briansolis.com/?p=7590#comment-20370 [...] The aim was to try and consolidate my numerous online presences into something even vaguely approaching useful by following three broad strategies: nail Twitter, sort out LinkedIn and launch a personal blog. The ultimate aim, I’m reliably told, is to maximize my authenticity so that I gain the trust of potential readers – at both professional and personal levels. (Authenticity, by the way, is revealing enough about yourself to prove that you’re a genuine good egg, out to engage and inform rather than clutter up people’s lives with yet more drivel but not too much to make people feel a little queezy. There’s a decent enough post here.) [...] [...] The aim was to try and consolidate my numerous online presences into something even vaguely approaching useful by following three broad strategies: nail Twitter, sort out LinkedIn and launch a personal blog. The ultimate aim, I’m reliably told, is to maximize my authenticity so that I gain the trust of potential readers – at both professional and personal levels. (Authenticity, by the way, is revealing enough about yourself to prove that you’re a genuine good egg, out to engage and inform rather than clutter up people’s lives with yet more drivel but not too much to make people feel a little queezy. There’s a decent enough post here.) [...]

]]> By: Effects of social media « Social Media Musings http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-17551 Effects of social media « Social Media Musings Thu, 25 Feb 2010 03:52:42 +0000 http://www.briansolis.com/?p=7590#comment-17551 [...] Retrieval (figure): What the medium recovers which was previously lost. Social media returns our control over content, and promotes transparency and authenticity. [...] [...] Retrieval (figure): What the medium recovers which was previously lost. Social media returns our control over content, and promotes transparency and authenticity. [...]

]]> By: Es gibt keine Authentizität… (es sei denn wir entdecken, was wir für wahrscheinlich halten können) «                digiom. ein studienblog über           das leben in und mit digitalen online medien. http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-10893 Es gibt keine Authentizität… (es sei denn wir entdecken, was wir für wahrscheinlich halten können) «                digiom. ein studienblog über           das leben in und mit digitalen online medien. Tue, 24 Nov 2009 18:12:55 +0000 http://www.briansolis.com/?p=7590#comment-10893 [...] zu einem Schlüsselbegriff: Social Media und PR 2.0-Berater fordern sie ein (Jeremy Toeman in einem Gastpost auf Brian Solis’ Blog etwa: „In a nutshell, a company must behave, in every way and at every time, authentic. [...] [...] zu einem Schlüsselbegriff: Social Media und PR 2.0-Berater fordern sie ein (Jeremy Toeman in einem Gastpost auf Brian Solis’ Blog etwa: „In a nutshell, a company must behave, in every way and at every time, authentic. [...]

]]> By: Why Social Media Marketing Is Not For You http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-8024 Why Social Media Marketing Is Not For You Wed, 09 Sep 2009 14:47:25 +0000 http://www.briansolis.com/?p=7590#comment-8024 [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand, and let your personality flow [...] [...] say about you. Customers are not a target audience – they are now participants in your marketing. Speak with a voice that is consistent with your brand, and let your personality flow [...]

]]> By: Vandana Puranik (ActiveIngreds) « Why Authenticity Matters | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-7904 Vandana Puranik (ActiveIngreds) « Why Authenticity Matters | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher Sun, 06 Sep 2009 19:25:39 +0000 http://www.briansolis.com/?p=7590#comment-7904 [...] 2009-09-06T12:25:32  @BrianSolis Why Authenticity Matters [link to post] [...] [...] 2009-09-06T12:25:32  @BrianSolis Why Authenticity Matters [link to post] [...]

]]> By: Join the Conversation and Build Relationships | Blog | FYIndOut http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-7560 Join the Conversation and Build Relationships | Blog | FYIndOut Tue, 01 Sep 2009 13:09:12 +0000 http://www.briansolis.com/?p=7590#comment-7560 [...] and prepare forever, once you have a basic understanding (with a little guidance) just start!  Transparency and honesty is very important, word travels quick on the web. Commenting: The best way to get [...] [...] and prepare forever, once you have a basic understanding (with a little guidance) just start!  Transparency and honesty is very important, word travels quick on the web. Commenting: The best way to get [...]

]]> By: links for 2009-09-01 « Das Textdepot http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-7557 links for 2009-09-01 « Das Textdepot Tue, 01 Sep 2009 12:31:44 +0000 http://www.briansolis.com/?p=7590#comment-7557 [...] Why Authenticity Matters | Brian Solis: Social Media Expert – PR 2.0 (tags: authenticity Online-PR) [...] [...] Why Authenticity Matters | Brian Solis: Social Media Expert – PR 2.0 (tags: authenticity Online-PR) [...]

]]> By: Janet Hansen (Scout66com) « Why Authenticity Matters | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-7529 Janet Hansen (Scout66com) « Why Authenticity Matters | Brian Solis: Social Media Expert - PR 2.0 « Chat Catcher Mon, 31 Aug 2009 18:34:20 +0000 http://www.briansolis.com/?p=7590#comment-7529 [...] 2009-08-31T11:33:55  Scout66.com Supports Why Authenticity Matters RT@briansolis [link to post] [...] [...] 2009-08-31T11:33:55  Scout66.com Supports Why Authenticity Matters RT@briansolis [link to post] [...]

]]> By: frank barry http://www.briansolis.com/2009/08/why-authenticity-matters/comment-page-6/#comment-7525 frank barry Mon, 31 Aug 2009 17:43:38 +0000 http://www.briansolis.com/?p=7590#comment-7525 Thanks Jeremy. It's an important topic to cover because everyone is tempted to gain the edge and get easy wins. It's human nature (I think?). Being authentic or having a good character with things like voting systems is important. It's also important with social media at large. The world of social media is all about good people doing good things. Not self promotion. If you are one of "those guy's" or an organization that is always self serving the community will sniff you out at some point. http://twitter.com/franswaa Thanks Jeremy. It’s an important topic to cover because everyone is tempted to gain the edge and get easy wins. It’s human nature (I think?).

Being authentic or having a good character with things like voting systems is important. It’s also important with social media at large. The world of social media is all about good people doing good things. Not self promotion. If you are one of “those guy’s” or an organization that is always self serving the community will sniff you out at some point.

http://twitter.com/franswaa

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