Comments on: Blogger Relations is a Two-Way Street http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/ Defining the convergence of media and influence Thu, 09 Feb 2012 21:42:50 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Online Branding Introduction | Brands & Branding http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-28707 Online Branding Introduction | Brands & Branding Tue, 06 Jul 2010 09:54:57 +0000 http://www.briansolis.com/?p=8540#comment-28707 [...] in the long run. The old “throw it at the wall and see what sticks” method never works. Also, a personalized pitch is far more effective than drafting a one size fits all email and using BCC to blast away. Keeping [...] [...] in the long run. The old “throw it at the wall and see what sticks” method never works. Also, a personalized pitch is far more effective than drafting a one size fits all email and using BCC to blast away. Keeping [...]

]]> By: Basic Blogger outreach and conversations | MediaStyle http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-11805 Basic Blogger outreach and conversations | MediaStyle Thu, 24 Dec 2009 14:05:58 +0000 http://www.briansolis.com/?p=8540#comment-11805 [...] Blogger Relations is a two way street by Brian Solis [...] [...] Blogger Relations is a two way street by Brian Solis [...]

]]> By: » Introduction to Online Branding reactorr.com - internet marketing, online branding, SEO http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-11328 » Introduction to Online Branding reactorr.com - internet marketing, online branding, SEO Mon, 14 Dec 2009 02:20:43 +0000 http://www.briansolis.com/?p=8540#comment-11328 [...] in the long run. The old “throw it at the wall and see what sticks” method never works. Also, a personalized pitch is far more effective than drafting a one size fits all email and using BCC to blast away. Keeping [...] [...] in the long run. The old “throw it at the wall and see what sticks” method never works. Also, a personalized pitch is far more effective than drafting a one size fits all email and using BCC to blast away. Keeping [...]

]]> By: How To Promote Good Content | Black Hat for a Noob http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9632 How To Promote Good Content | Black Hat for a Noob Mon, 12 Oct 2009 20:08:16 +0000 http://www.briansolis.com/?p=8540#comment-9632 [...] Create an informal database to keep track of when you’ve last contacted them, the piece that you sent them, and whether the response was positive (a mention) or negative (no mention). Rank bloggers and categorize them into A, B and C importance groups so that you’re prioritizing your list of people (sorry. Some people are prettier than others). It seems like a lot of work, and really, it is, but it’s the best way to keep tabs on who’ve reached out to, who likes what and what’s already been pitched. I know most SEOs have no respect for bloggers and reports, but pissing them off is typically not in your best interest. Paying them some respect and not pitching them pieces they have no interest in or have already turned down is not going to be good for your online reputation management strategy. Trust me, blogger relations is important. [...] [...] Create an informal database to keep track of when you’ve last contacted them, the piece that you sent them, and whether the response was positive (a mention) or negative (no mention). Rank bloggers and categorize them into A, B and C importance groups so that you’re prioritizing your list of people (sorry. Some people are prettier than others). It seems like a lot of work, and really, it is, but it’s the best way to keep tabs on who’ve reached out to, who likes what and what’s already been pitched. I know most SEOs have no respect for bloggers and reports, but pissing them off is typically not in your best interest. Paying them some respect and not pitching them pieces they have no interest in or have already turned down is not going to be good for your online reputation management strategy. Trust me, blogger relations is important. [...]

]]> By: How To Promote Good Content http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9615 How To Promote Good Content Mon, 12 Oct 2009 15:50:58 +0000 http://www.briansolis.com/?p=8540#comment-9615 [...] Create an informal database to keep track of when you’ve last contacted them, the piece that you sent them, and whether the response was positive (a mention) or negative (no mention). Rank bloggers and categorize them into A, B and C importance groups so that you’re prioritizing your list of people (sorry. Some people are prettier than others). It seems like a lot of work, and really, it is, but it’s the best way to keep tabs on who’ve reached out to, who likes what and what’s already been pitched. I know most SEOs have no respect for bloggers and reports, but pissing them off is typically not in your best interest. Paying them some respect and not pitching them pieces they have no interest in or have already turned down is not going to be good for your online reputation management strategy. Trust me, blogger relations is important. [...] [...] Create an informal database to keep track of when you’ve last contacted them, the piece that you sent them, and whether the response was positive (a mention) or negative (no mention). Rank bloggers and categorize them into A, B and C importance groups so that you’re prioritizing your list of people (sorry. Some people are prettier than others). It seems like a lot of work, and really, it is, but it’s the best way to keep tabs on who’ve reached out to, who likes what and what’s already been pitched. I know most SEOs have no respect for bloggers and reports, but pissing them off is typically not in your best interest. Paying them some respect and not pitching them pieces they have no interest in or have already turned down is not going to be good for your online reputation management strategy. Trust me, blogger relations is important. [...]

]]> By: Merlin http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-11475 Merlin Wed, 07 Oct 2009 09:58:42 +0000 http://www.briansolis.com/?p=8540#comment-11475 There are two sides to the same story - I think both should be considered before reaching a conclusion that 'PR pitch is dying'. As a PR professional I am under constant pressure from client to give him results.<br> Blogger outreaches are an important part of our PR strategy and we spend a lot of time on deciding and defining the different pitches for bloggers. <br>The point is do bloggers make the effort of responding to emails which have been personalized and written exclusively to them. From experience i can tell you - No. I have read through blogs, understood what interests the blogger and tailor made my pitches but have not received so much as a acknowledgment for the email, forget about coverage. Even when sending mass emails we don't do so blindly, we do research on the broader subject the blogger writes on and send out emails - trust me the responses are much more. I still believe in sending personalized pitches in the hope of seeing some terrific response some day...I am yet to see that.<br>But the point i want to make is if you want to promote a good practice you need to encourage the good practice. If you want PR professionals to send you personalized pitches, keeping in mind your subjects of interest then you need to acknowledge their effort, may not be with a blog post always but atleast a mail stating you appreciated them sending a personalized pitch...<br>I am sure, if I get such an email from a blogger, i will make special effort to never ever send him a mass email...and I feel there will be scores of other PR professionals who would do the same...<br>Can bloggers be more open and encourage this practice?? There are two sides to the same story – I think both should be considered before reaching a conclusion that 'PR pitch is dying'. As a PR professional I am under constant pressure from client to give him results.
Blogger outreaches are an important part of our PR strategy and we spend a lot of time on deciding and defining the different pitches for bloggers.
The point is do bloggers make the effort of responding to emails which have been personalized and written exclusively to them. From experience i can tell you – No. I have read through blogs, understood what interests the blogger and tailor made my pitches but have not received so much as a acknowledgment for the email, forget about coverage. Even when sending mass emails we don't do so blindly, we do research on the broader subject the blogger writes on and send out emails – trust me the responses are much more. I still believe in sending personalized pitches in the hope of seeing some terrific response some day…I am yet to see that.
But the point i want to make is if you want to promote a good practice you need to encourage the good practice. If you want PR professionals to send you personalized pitches, keeping in mind your subjects of interest then you need to acknowledge their effort, may not be with a blog post always but atleast a mail stating you appreciated them sending a personalized pitch…
I am sure, if I get such an email from a blogger, i will make special effort to never ever send him a mass email…and I feel there will be scores of other PR professionals who would do the same…
Can bloggers be more open and encourage this practice??

]]> By: Merlin http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9443 Merlin Wed, 07 Oct 2009 02:58:42 +0000 http://www.briansolis.com/?p=8540#comment-9443 There are two sides to the same story - I think both should be considered before reaching a conclusion that 'PR pitch is dying'. As a PR professional I am under constant pressure from client to give him results.<br> Blogger outreaches are an important part of our PR strategy and we spend a lot of time on deciding and defining the different pitches for bloggers. <br>The point is do bloggers make the effort of responding to emails which have been personalized and written exclusively to them. From experience i can tell you - No. I have read through blogs, understood what interests the blogger and tailor made my pitches but have not received so much as a acknowledgment for the email, forget about coverage. Even when sending mass emails we don't do so blindly, we do research on the broader subject the blogger writes on and send out emails - trust me the responses are much more. I still believe in sending personalized pitches in the hope of seeing some terrific response some day...I am yet to see that.<br>But the point i want to make is if you want to promote a good practice you need to encourage the good practice. If you want PR professionals to send you personalized pitches, keeping in mind your subjects of interest then you need to acknowledge their effort, may not be with a blog post always but atleast a mail stating you appreciated them sending a personalized pitch...<br>I am sure, if I get such an email from a blogger, i will make special effort to never ever send him a mass email...and I feel there will be scores of other PR professionals who would do the same...<br>Can bloggers be more open and encourage this practice?? There are two sides to the same story – I think both should be considered before reaching a conclusion that 'PR pitch is dying'. As a PR professional I am under constant pressure from client to give him results.
Blogger outreaches are an important part of our PR strategy and we spend a lot of time on deciding and defining the different pitches for bloggers.
The point is do bloggers make the effort of responding to emails which have been personalized and written exclusively to them. From experience i can tell you – No. I have read through blogs, understood what interests the blogger and tailor made my pitches but have not received so much as a acknowledgment for the email, forget about coverage. Even when sending mass emails we don't do so blindly, we do research on the broader subject the blogger writes on and send out emails – trust me the responses are much more. I still believe in sending personalized pitches in the hope of seeing some terrific response some day…I am yet to see that.
But the point i want to make is if you want to promote a good practice you need to encourage the good practice. If you want PR professionals to send you personalized pitches, keeping in mind your subjects of interest then you need to acknowledge their effort, may not be with a blog post always but atleast a mail stating you appreciated them sending a personalized pitch…
I am sure, if I get such an email from a blogger, i will make special effort to never ever send him a mass email…and I feel there will be scores of other PR professionals who would do the same…
Can bloggers be more open and encourage this practice??

]]> By: Twitter Most Clicked Social Media and PR Articles 9/28 | Wired PR Works http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9273 Twitter Most Clicked Social Media and PR Articles 9/28 | Wired PR Works Mon, 05 Oct 2009 01:10:40 +0000 http://www.briansolis.com/?p=8540#comment-9273 [...] Blogger Relations is a two-way stree by Tamar Weinberg on PR2.0. Blogger outreach does not need to take a significant chunk of time and can translate to long-lasting relationships that can really benefit your business or your clients. Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. The process of doing outreach does not have to be so difficult and can be easily managed. [...] [...] Blogger Relations is a two-way stree by Tamar Weinberg on PR2.0. Blogger outreach does not need to take a significant chunk of time and can translate to long-lasting relationships that can really benefit your business or your clients. Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. The process of doing outreach does not have to be so difficult and can be easily managed. [...]

]]> By: Weekend Reader: Late Edition | David S. Finch http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9271 Weekend Reader: Late Edition | David S. Finch Mon, 05 Oct 2009 00:29:31 +0000 http://www.briansolis.com/?p=8540#comment-9271 [...] Blogger Relations is a Two-Way Street : “As bloggers, we’ve all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Where do they come off doing that? [PR 2.0 - Brian Solis] [...] [...] Blogger Relations is a Two-Way Street : “As bloggers, we’ve all experienced it: the completely off topic pitch. After pouring blood, sweat, and tears into our blog that clearly is known for addressing a specific subject matter, we get an email from a public relations agency that takes us for someone completely different. Where do they come off doing that? [PR 2.0 - Brian Solis] [...]

]]> By: AmberNaslund http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9157 AmberNaslund Wed, 30 Sep 2009 23:25:22 +0000 http://www.briansolis.com/?p=8540#comment-9157 Hi Tamar,<br><br>Whoa. Blown away by Jonathan's experience, though sadly, not all that surprised. Mass is still a mentality we've yet to shake. We've had the funnel and/or "cast a wide net" notion hammered into our heads for so long that it still seems the easy and effective route to some. The interesting bit? If I send a crappy pitch and get six posts out of 600 lousy emails, I've got a 1% return (and probably a lot of damage done to my credibility along with oodles of pissed off bloggers). If I send six super personal, super targeted pitches and get two posts, that's a 33% return, and likely better posts. Frankly, if my client can't see which is more valuable, I question their entire understanding of promotion and communication in the first place. (And with the plethora of tools available today, ours or otherwise, I call major BS on the notion that research to find the "right" bloggers is too hard and time consuming. Bah.)<br><br>Okay, choir preached to. (And thanks for the Radian6 shoutout).<br><br>Best,<br>Amber Naslund<br>Director of Community, Radian6<br>@ambercadabra Hi Tamar,

Whoa. Blown away by Jonathan's experience, though sadly, not all that surprised. Mass is still a mentality we've yet to shake. We've had the funnel and/or “cast a wide net” notion hammered into our heads for so long that it still seems the easy and effective route to some. The interesting bit? If I send a crappy pitch and get six posts out of 600 lousy emails, I've got a 1% return (and probably a lot of damage done to my credibility along with oodles of pissed off bloggers). If I send six super personal, super targeted pitches and get two posts, that's a 33% return, and likely better posts. Frankly, if my client can't see which is more valuable, I question their entire understanding of promotion and communication in the first place. (And with the plethora of tools available today, ours or otherwise, I call major BS on the notion that research to find the “right” bloggers is too hard and time consuming. Bah.)

Okay, choir preached to. (And thanks for the Radian6 shoutout).

Best,
Amber Naslund
Director of Community, Radian6
@ambercadabra

]]> By: flabastida http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-3/#comment-9151 flabastida Wed, 30 Sep 2009 20:00:49 +0000 http://www.briansolis.com/?p=8540#comment-9151 I've started consulting for a softwar company on their blogging and social media strategy, and I have painstakingly researched all the bloggers I want to target, started commenting on some of their posts, linking to some of them, and I finally reached out to a couple to p itch them in a friendly way. One of them I asked for advice, adn the other I pitched directly. I have had positive responses for both, and now have conference calls for both set up between them and my clients' CEO. I couldn't think of any othe way! I've started consulting for a softwar company on their blogging and social media strategy, and I have painstakingly researched all the bloggers I want to target, started commenting on some of their posts, linking to some of them, and I finally reached out to a couple to p itch them in a friendly way. One of them I asked for advice, adn the other I pitched directly. I have had positive responses for both, and now have conference calls for both set up between them and my clients' CEO. I couldn't think of any othe way!

]]> By: Brooke McKinney (bamckinney) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9102 Brooke McKinney (bamckinney) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 13:20:13 +0000 http://www.briansolis.com/?p=8540#comment-9102 [...] 2009-09-30T06:19:35  PR 2.0 - "Blogger Relations is a Two-Way Street" [link to post] [...] [...] 2009-09-30T06:19:35  PR 2.0 – "Blogger Relations is a Two-Way Street" [link to post] [...]

]]> By: anandaleeke (anandaleeke) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9095 anandaleeke (anandaleeke) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 08:32:12 +0000 http://www.briansolis.com/?p=8540#comment-9095 [...] Blogger Relations is a Two-Way Street [link to post] [...] [...] Blogger Relations is a Two-Way Street [link to post] [...]

]]> By: Robert Haslam (robertphaslam) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9094 Robert Haslam (robertphaslam) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 08:29:12 +0000 http://www.briansolis.com/?p=8540#comment-9094 [...] Blogger Relations is a Two-Way Street [link to post] via [...] [...] Blogger Relations is a Two-Way Street [link to post] via [...]

]]> By: Karthik S (beastoftraal) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9093 Karthik S (beastoftraal) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 06:44:12 +0000 http://www.briansolis.com/?p=8540#comment-9093 [...] Blogger Relations is a Two-Way Street, [link to post] - I get about 20 mails per month fm PR agencies; 50% are irrelevant [...] [...] Blogger Relations is a Two-Way Street, [link to post] – I get about 20 mails per month fm PR agencies; 50% are irrelevant [...]

]]> By: AdamSinger (AdamSinger) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9087 AdamSinger (AdamSinger) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 02:33:11 +0000 http://www.briansolis.com/?p=8540#comment-9087 [...] 2009-09-29T19:32:01  @BrianSolis writes Blogger Relations is a Two-Way Street [link to post] [...] [...] 2009-09-29T19:32:01  @BrianSolis writes Blogger Relations is a Two-Way Street [link to post] [...]

]]> By: Meltwater Group (MeltwaterGroup) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9086 Meltwater Group (MeltwaterGroup) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 01:34:11 +0000 http://www.briansolis.com/?p=8540#comment-9086 [...] 2009-09-29T18:33:47  Reading "Blogger Relations is a Two-Way Street" from @briansolis [link to post] [...] [...] 2009-09-29T18:33:47  Reading "Blogger Relations is a Two-Way Street" from @briansolis [link to post] [...]

]]> By: Michael (gakuranman) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9085 Michael (gakuranman) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Wed, 30 Sep 2009 00:39:11 +0000 http://www.briansolis.com/?p=8540#comment-9085 [...] 2009-09-29T17:38:55  Pitching PR to bloggers: [link to post] [...] [...] 2009-09-29T17:38:55  Pitching PR to bloggers: [link to post] [...]

]]> By: Ben Z Samples (BenZee) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9084 Ben Z Samples (BenZee) « Blogger Relations is a Two-Way Street | Brian Solis - PR 2.0 « Chat Catcher Tue, 29 Sep 2009 21:39:10 +0000 http://www.briansolis.com/?p=8540#comment-9084 [...] 2009-09-29T14:38:49  Great read, thanks for sharing Anthony RT @atlanta978: Blogger Relations is a 2-Way Street [link to post] [...] [...] 2009-09-29T14:38:49  Great read, thanks for sharing Anthony RT @atlanta978: Blogger Relations is a 2-Way Street [link to post] [...]

]]> By: Digital Bytes: Social Media for B2B & Crises, Blogger Outreach & Link-Building | BrandWorks http://www.briansolis.com/2009/09/blogger-relations-is-a-two-way-street/comment-page-2/#comment-9083 Digital Bytes: Social Media for B2B & Crises, Blogger Outreach & Link-Building | BrandWorks Tue, 29 Sep 2009 21:34:20 +0000 http://www.briansolis.com/?p=8540#comment-9083 [...] Blogger Relations is a Two-Way Street [...] [...] Blogger Relations is a Two-Way Street [...]

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