Comments on: FTC Values Sponsored Posts at $11,000 Apiece http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/ Defining the convergence of media and influence Wed, 23 May 2012 06:06:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Influencing the influencer http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-2/#comment-37456 Influencing the influencer Wed, 17 Nov 2010 17:40:00 +0000 http://www.briansolis.com/?p=9507#comment-37456 [...] such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...] [...] such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...]

]]> By: Influencing the influencer | IPortal http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-35516 Influencing the influencer | IPortal Fri, 08 Oct 2010 13:15:18 +0000 http://www.briansolis.com/?p=9507#comment-35516 [...] Companies such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...] [...] Companies such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...]

]]> By: The Social Network: Ecosystem vs. Egosystem http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-35011 The Social Network: Ecosystem vs. Egosystem Mon, 27 Sep 2010 19:18:38 +0000 http://www.briansolis.com/?p=9507#comment-35011 [...] media today.  As a result, businesses are targeting individuals with substantial connections and rewarding them with incentives and also compensation for introducing a series of paid or sponsored tweets, [...] [...] media today.  As a result, businesses are targeting individuals with substantial connections and rewarding them with incentives and also compensation for introducing a series of paid or sponsored tweets, [...]

]]> By: Influencing the Influencer http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-32256 Influencing the Influencer Wed, 18 Aug 2010 16:53:58 +0000 http://www.briansolis.com/?p=9507#comment-32256 [...] Companies such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...] [...] Companies such as Izea, MyLikes, and Ad.ly led the way, eventually catching the attention of the FTC and prompting new guidelines for companies to keep their endorsement and testimonial ads in line [...]

]]> By: FTC Compliance Made Easy | IZEA http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-25568 FTC Compliance Made Easy | IZEA Tue, 18 May 2010 18:24:25 +0000 http://www.briansolis.com/?p=9507#comment-25568 [...] that soft-money like free products, passes and similar “freebies” are subject to the same disclosure requirements as direct payment. Section 255.5, example 7 is a straightforward example for such product-based blogger outreach [...] [...] that soft-money like free products, passes and similar “freebies” are subject to the same disclosure requirements as direct payment. Section 255.5, example 7 is a straightforward example for such product-based blogger outreach [...]

]]> By: Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-16429 Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides Sat, 13 Feb 2010 00:20:44 +0000 http://www.briansolis.com/?p=9507#comment-16429 [...] few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...] [...] few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...]

]]> By: mom101 http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-11594 mom101 Mon, 16 Nov 2009 04:48:34 +0000 http://www.briansolis.com/?p=9507#comment-11594 Hi Brian, caught your tweet about this post just now - might want to update it to indicate that the $11k number was a rumor. In an online town hall with Mary Engel this week put on by Blog With Integrity (which I'm a part of) she opened by stating that that she had no idea where that information came from, and that the real target of the guidelines are marketers who initiate word of mouth marketing campaign - and not the bloggers themselves. <br><br>Although my guess is, the FTC is figuring this all out as they go along. We're not the only ones confused by the info swirling around out there. Hi Brian, caught your tweet about this post just now – might want to update it to indicate that the $11k number was a rumor. In an online town hall with Mary Engel this week put on by Blog With Integrity (which I'm a part of) she opened by stating that that she had no idea where that information came from, and that the real target of the guidelines are marketers who initiate word of mouth marketing campaign – and not the bloggers themselves.

Although my guess is, the FTC is figuring this all out as they go along. We're not the only ones confused by the info swirling around out there.

]]> By: mom101 http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-10641 mom101 Sun, 15 Nov 2009 20:48:34 +0000 http://www.briansolis.com/?p=9507#comment-10641 Hi Brian, caught your tweet about this post just now - might want to update it to indicate that the $11k number was a rumor. In an online town hall with Mary Engel this week put on by Blog With Integrity (which I'm a part of) she opened by stating that that she had no idea where that information came from, and that the real target of the guidelines are marketers who initiate word of mouth marketing campaign - and not the bloggers themselves. <br><br>Although my guess is, the FTC is figuring this all out as they go along. We're not the only ones confused by the info swirling around out there. Hi Brian, caught your tweet about this post just now – might want to update it to indicate that the $11k number was a rumor. In an online town hall with Mary Engel this week put on by Blog With Integrity (which I'm a part of) she opened by stating that that she had no idea where that information came from, and that the real target of the guidelines are marketers who initiate word of mouth marketing campaign – and not the bloggers themselves.

Although my guess is, the FTC is figuring this all out as they go along. We're not the only ones confused by the info swirling around out there.

]]> By: Powered.com - DougWick http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9884 Powered.com - DougWick Tue, 20 Oct 2009 20:02:12 +0000 http://www.briansolis.com/?p=9507#comment-9884 [...] space. You have to disclose your investment (not doing so is a surefire way to Social and now, Legal Doom). The minute you do that, people tune out in a very subtle but profound way.The only truism related [...] [...] space. You have to disclose your investment (not doing so is a surefire way to Social and now, Legal Doom). The minute you do that, people tune out in a very subtle but profound way.The only truism related [...]

]]> By: Does it matter how bloggers are paid? | Affiliate Program Marketing Online http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9883 Does it matter how bloggers are paid? | Affiliate Program Marketing Online Tue, 20 Oct 2009 20:00:31 +0000 http://www.briansolis.com/?p=9507#comment-9883 [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...] [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...]

]]> By: Jenny http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9842 Jenny Tue, 20 Oct 2009 10:50:35 +0000 http://www.briansolis.com/?p=9507#comment-9842 $11,000 per tweet? LOL.. That was funny.. But yeah, it is true. It seems that FTC is ripping off the bloggers and most of all the people doing something online. Bloggers with successful blogs are not born overnight. They are created. They get these advertisers to pay them because they have created an audience that listens and trust them. These are real word-of-mouth advertising. A blogger cannot have an advertiser or even a reader if they don’t provide quality content the same as products on the market that have good quality can have as many buyers. $11,000 per tweet? LOL.. That was funny.. But yeah, it is true. It seems that FTC is ripping off the bloggers and most of all the people doing something online. Bloggers with successful blogs are not born overnight. They are created. They get these advertisers to pay them because they have created an audience that listens and trust them. These are real word-of-mouth advertising. A blogger cannot have an advertiser or even a reader if they don’t provide quality content the same as products on the market that have good quality can have as many buyers.

]]> By: Does it matter how bloggers are paid? | The Best Seo Blogs http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9812 Does it matter how bloggers are paid? | The Best Seo Blogs Mon, 19 Oct 2009 18:15:39 +0000 http://www.briansolis.com/?p=9507#comment-9812 [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...] [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...]

]]> By: Does it matter how bloggers are paid? http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9787 Does it matter how bloggers are paid? Mon, 19 Oct 2009 07:00:13 +0000 http://www.briansolis.com/?p=9507#comment-9787 [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...] [...] to post should declare that interest as it is misleading to consumers not to do so (look here for an [...]

]]> By: Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9729 Commentary And Analysis: The FTC’s New Blogger And Social Media Advertiser Guides Thu, 15 Oct 2009 21:49:56 +0000 http://www.briansolis.com/?p=9507#comment-9729 [...] violations before resorting to formal litigation. A few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...] [...] violations before resorting to formal litigation. A few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...]

]]> By: Putting The Cards On The Table With The FTC Full Disclosure. | TheLetterTwo.com http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9595 Putting The Cards On The Table With The FTC Full Disclosure. | TheLetterTwo.com Mon, 12 Oct 2009 03:56:56 +0000 http://www.briansolis.com/?p=9507#comment-9595 [...] have been judged to have willfully violated this Act will be charged $11,000 each time – this according to Brian Solis. In fact, in a blog post on Network Solutions by Michelle Cohen, a Certified Intellectual Privacy [...] [...] have been judged to have willfully violated this Act will be charged $11,000 each time – this according to Brian Solis. In fact, in a blog post on Network Solutions by Michelle Cohen, a Certified Intellectual Privacy [...]

]]> By: Weekly summary of real estate news, Memphis comments, and other interesting stuff – October 11th - Memphis Real Estate Buzz http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9577 Weekly summary of real estate news, Memphis comments, and other interesting stuff – October 11th - Memphis Real Estate Buzz Sun, 11 Oct 2009 06:09:24 +0000 http://www.briansolis.com/?p=9507#comment-9577 [...] Shared FTC Values Sponsored Posts at $11,000 Apiece | Brian Solis – PR 2.0. [...] [...] Shared FTC Values Sponsored Posts at $11,000 Apiece | Brian Solis – PR 2.0. [...]

]]> By: Wow. No more ‘dramatic’ testimonials says FTC | Marketing News http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9491 Wow. No more ‘dramatic’ testimonials says FTC | Marketing News Wed, 07 Oct 2009 18:31:07 +0000 http://www.briansolis.com/?p=9507#comment-9491 [...] claim dramatic results cannot hide behind disclaimers that the results aren’t typical.” See here. And here (half way down). [...] [...] claim dramatic results cannot hide behind disclaimers that the results aren’t typical.” See here. And here (half way down). [...]

]]> By: Commentary And Anlysis On The FTC’s New Blogger And Social Media Advertiser Guides | Indie Business Blog http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9465 Commentary And Anlysis On The FTC’s New Blogger And Social Media Advertiser Guides | Indie Business Blog Wed, 07 Oct 2009 12:17:36 +0000 http://www.briansolis.com/?p=9507#comment-9465 [...] few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...] [...] few reports I saw earlier this week (namely this one and this one) indicate that the penalty is $11,000 for each violation, I cannot find this figure [...]

]]> By: Why I Don’t Think The FTC’s Rules On Disclosure Will Have Much Effect | Guilda Blog http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9448 Why I Don’t Think The FTC’s Rules On Disclosure Will Have Much Effect | Guilda Blog Wed, 07 Oct 2009 07:05:09 +0000 http://www.briansolis.com/?p=9507#comment-9448 [...] The FTC’s goal isn’t to track down that I got a free copy of Brian Solis’ book on Putting the Public Back in Public Relations (I did) or that I got a copy of the New Community Rules from Tamar Weinberg for free (I did). (Note I haven’t reviewed either one yet) The FTC doesn’t care that I have t-shirts I got free from Lijit (I’m wearing one now), or that I have free stickers on my laptop from companies including Seesmic, OneRiot, AllTop, TiVo, FriendFeed, Facebook, Blogger and Tweetmeme. But the FTC does care if an independent product review is really a paid review, or if a blogger “regularly” receives products from a company, which would cause the audience to “view their reviews differently”. (Quotes sampled from Mary Engle, Associate Director for Advertising Practices at the FTC via BrianSolis.com) [...] [...] The FTC’s goal isn’t to track down that I got a free copy of Brian Solis’ book on Putting the Public Back in Public Relations (I did) or that I got a copy of the New Community Rules from Tamar Weinberg for free (I did). (Note I haven’t reviewed either one yet) The FTC doesn’t care that I have t-shirts I got free from Lijit (I’m wearing one now), or that I have free stickers on my laptop from companies including Seesmic, OneRiot, AllTop, TiVo, FriendFeed, Facebook, Blogger and Tweetmeme. But the FTC does care if an independent product review is really a paid review, or if a blogger “regularly” receives products from a company, which would cause the audience to “view their reviews differently”. (Quotes sampled from Mary Engle, Associate Director for Advertising Practices at the FTC via BrianSolis.com) [...]

]]> By: Wow. No more ‘dramatic’ testimonials says FTC | Make Money Online Blog http://www.briansolis.com/2009/10/ftc-values-sponsored-posts-at-11000-apiece/comment-page-1/#comment-9441 Wow. No more ‘dramatic’ testimonials says FTC | Make Money Online Blog Wed, 07 Oct 2009 05:05:52 +0000 http://www.briansolis.com/?p=9507#comment-9441 [...] claim dramatic results cannot hide behind disclaimers that the results aren’t typical.” See here. And here (half way down). [...] [...] claim dramatic results cannot hide behind disclaimers that the results aren’t typical.” See here. And here (half way down). [...]

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