Comments on: In Social Media, Collaboration is King

By: The Human Cost of Social Connectivity Brian Solis

The Human Cost of Social Connectivity Brian Solis — Sat, 10 Sep 2011 22:32:54 +0000

[...] all a revolution in of itself. From improving governments to socializing businesses to improving collaboration and learning to investing in personal development, social media is influencing and reshaping all it [...]

By: briansolis

briansolis — Fri, 12 Feb 2010 03:44:22 +0000

Hello Barry…it's a a great image!

By: Barry Barnes

Barry Barnes — Fri, 12 Feb 2010 03:29:37 +0000

Nice to actually see one of my images in use

Barry

By: manishmaahi

manishmaahi — Mon, 02 Nov 2009 06:54:55 +0000

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By: BSH

BSH — Sun, 01 Nov 2009 09:23:18 +0000

The illustration is by Barry Barnes.

By: The Blog Of Louis Pagan » Attn Companies: Your Next Big Idea Will Come from Us (Latino Version)

Sat, 17 Oct 2009 17:46:42 +0000

[...] to do with social media? Well, for starters you shouldn’t just elicit conversations, you should RESPOND to them. Social media is where we’re telling you how to be more successful, lucrative, or whatever it is [...]

By: Bookmarks week 42 | Bijgespijkerd

Bookmarks week 42 | Bijgespijkerd — Fri, 16 Oct 2009 15:44:46 +0000

[...] In Social Media, Collaboration is King [...]

By: innovation604 News Portal » Attention Companies: Your Next Big Idea Will Come from Us

Thu, 15 Oct 2009 16:12:36 +0000

By: Attention Companies: Your Next Big Idea Will Come from Us | Brian Solis - PR 2.0

Thu, 15 Oct 2009 11:31:19 +0000

By: Create Facebook Application

Create Facebook Application — Wed, 14 Oct 2009 05:05:51 +0000

I really like the concept that “there is no I in TEAM”.

By: Zachary Adam Cohen

Zachary Adam Cohen — Wed, 14 Oct 2009 02:34:44 +0000

brian great piece

By: Recommended Marketing Reads for Monday, 10-12 | Business Express

Recommended Marketing Reads for Monday, 10-12 | Business Express — Mon, 12 Oct 2009 08:24:13 +0000

[...] In Social Media, Collaboration is King When I worked in a customer service call center, I was frequently frustrated. Customers would have great ideas and feedback, but it was hard to get that information up the ladder to the right person. If I could have, I would’ve done something about it myself. That inability to follow up and make things better counteracted customer satisfaction. With social media so popular, and customer feedback so easy to find, you have the chance to change all of that. Seek out customer conversations. Collaborate with consumers. Engage them. [...]

By: Recommended Marketing Reads for Monday, 10-12 : Bizzia - Business News and Commentary – Finance and Business Tips

Mon, 12 Oct 2009 05:55:02 +0000

By: beckycarroll

beckycarroll — Mon, 12 Oct 2009 01:50:14 +0000

Lindsay, thank you for taking my thoughts forward to the rest of the organization. My background is actually in customer service, and I see taking the activity stemming from social media interactions to all parts of the company, especially R&D and customer service. However, a social media “campaign” will not likely yield the types of feedback an organization can use to really make customer-focused changes. Rather, an ongoing social media strategy that is fully integrated with the entire customer experience, based on customer preferences, would have the most impact and added value for both customer and brand. This could look like a series of marketing campaigns with social media components, customer service personnel responding to concerns via social media, or parts of the R&D team collaborating with customers via a tool such as Dell's IdeaStorm. When any of these types of activities become part of a customer strategy, they then build up the relationship with each interaction and help cement loyalty.

Thanks so much for your comments!

By: Links for Oct 11 2009 | Eric D. Brown - Technology, Strategy, People, Projects

Sun, 11 Oct 2009 14:46:19 +0000

[...] In Social Media, Collaboration is King by Becky Carroll on PR 2.0 [...]

By: Don’t let Consumer Feedback Fall Into Corporate Black Hole – Textifying

Don’t let Consumer Feedback Fall Into Corporate Black Hole – Textifying — Sat, 10 Oct 2009 23:31:47 +0000

[...] all the while allowing companies to converse with its consumers. Becky Carroll says in her post, “In Social Media, Collaboration is King” that companies must go “beyond just listening to customer feedback,” instead companies need [...]

By: edward04

edward04 — Sat, 10 Oct 2009 16:32:26 +0000

becky, whilst I agree with much of what you say, none of it is really new, or takes the debate on. it would be great to read fresh insights you have into real time interaction with conversational partners, how they relate to brands, how the interaction and the ability to eg co-create changes the whole added value process and the design and delivery of value. innovation, for example, is totally radicalised by social media and crowd sourcing.

By: cathydunham

cathydunham — Sat, 10 Oct 2009 01:26:07 +0000

Excellent comment, Lindsay. You clarified how “social actions” can transfer from marketing/PR folks to sales, techs/engineers, CS reps, or even management…. The advantage, as you pointed out, is getting others involved, who can grow those followers/customers into relationships. Cheers to companies who are “actively listening and learning” from their customers.

By: Collaboration King

Collaboration King — Sat, 10 Oct 2009 01:20:58 +0000

“Social media is not a campaign, it is a relationship.” “Putting the public back in PR.” Have we not taken these mediums to far. Should we instead not be focusing on the fundamentals of collaboration. Perhaps if we could improve the multitude of daily meetings we go to, perhaps if we could enforce the same rigor and innovation to personal collaboration -that social media has undergone so thoroughly, we might not need so many social media and PR tools to succeed!

By: Lindsay Davies

Lindsay Davies — Fri, 09 Oct 2009 16:01:55 +0000

Social media is seen as an activity, sometimes a campaign. It is often a missed opportunity to create a relationship because of the lack of planning or knowledge on what to expect in the beginning. The 'campaigns' are the sparkle that tend to come first to grab people's attention and gain interest. Absolutely agree that communication is shallow without action and that more companies should use what they can gain from social media monitoring. The activity may start off being owned by marketing or PR but it might end up being turned into a relationship by sales, tech dept or customer service. Marketers and PR's are probably closest to the initial response or buzz that comes from a measured social media campaign. The strategy needs to be in place taking comments to appropriate areas of the business to deal with. Thus creating collaboration, as you say, which helps builds on the relationship overtime.

Thanks for the post, I enjoyed reading it.