In the World of Social Media, Women Rule

October 3, 2009
151 Comments

I recently published a detailed survey and analysis of the demographics that define the most popular social networks. While I shared the overall data for general review, there were a few interesting observations that were extracted by Information is Beautiful, Mashable, and Next Web that certainly inspire conversations and reactions.

The point of interest that’s worth review and discussion is that in Social Media, women rule.

Facebook:
Male: 43%
Female: 57%

Delicious
Male: 48%
Female: 52%

Docstoc
Male: 41%
Female: 59%

Flickr
Male: 45%
Female: 55%

Myspace
Male: 36%
Female: 64%

Ning
Male: 41%
Female: 59%

Twitter
Male: 43%
Female: 57%

Upcoming.org
Male: 45%
Female: 55%

Ustream.tv
Male: 34%
Female: 66%

Yelp
Male: 43%
Female: 57%

InformationisBeautiful.net lives up to its name with its translation of my research into this stunning infographic:

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These statistics that show women are on social networking sites more than men is not surprising. Women generally tend to be more social than men. Therefore it makes sense that they would be using social networking sites to communicate and converse with others more than men. The one thing about this data that is surprising is that the percentage of men using these social networking sites is not much less than women. So it seems that social media and social networking sites typically reach both male and females even though there are more females on these sites.
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http://www.zoombits.de/kabel Kristanna

Yes, I'm pretty suprised. I knew women were outnumbering men in Twitter, but not in the other social media. Good news.

Kabel
SocialSplash

http://socialsplash.com

OK….the results are in……

matriarchy – 65%

patriarchy – 35%

(sorry boys…..)

power to the girls!!
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livemercialsarah

Great research…I never would have guessed that females outnumbered males on almost all of the social networking sites. I want to read more about these trends now!
Carmen

Hi Brain, this's Carmen, a PR from Hong Kong. Nice survey!
A quick question – by saying “in social media, women rule”, do you have any findings on how they “rule” the online discussion, like, how they influence the trend & tone & style of online discussions, topic of discussion, and even the way people talk & share online.
Clemence Ko

Wow. Looks like Social Media would need a new tagline – Social Media: The Women Connection Era. It looks like marketers around the world need to buck up and study the “Ways of Marketing to the Ladies”. Thanks a lot for sharing.
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shalimar

I am glad that women are out numbering in all the fields. Can some nice lady wants to lead me too?
Must be sharp, smart and pretty and most important must be nice. I am a nerd sob and she needs
to handle such an ass hole. Excuse me for the language.
shalimar

hey girls, i know it is a pride moment for you to know that you are leading men in every field. Now, time to prove.
Can any nice, sexy and pretty lady willing to lead an AH and SOB?
http://twitter.com/zeniscalm zeniscalm

Unfortunately not the whole world – inspired by the post of InformationisBeautiful.net I compared US, UK and Germany for 6 Social Networks and got a different picture http://tr.im/ANyo
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http://www.twitterbusinesswomen.com/ Leigh Kostiainen

Very interesting post. I have linked to it so that the chicks on our site can celebrate

But seriously, interesting results but the fact that so many people are using any of those networks is brilliant and that the results are actually really close. Thanks for a great report.

Cheers
Leigh
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http://www.facebookster.com/ Create Facebook Application

Really women rules every where. Thanks for telling us
alicestars

Just look at Connections for Women, they have been a force with several social media outlets

http://www.c4womenblog.com
http://cooking.c4womenblog.com
http://travel.c4womenblog.com
http://c4women.ning.com
http://www.twitter.com/c4women
http://www.twitter.com/c4womentravel
http://twitter.com/c4womencooking

and last but not least – http://www.connectionsforwomen.com
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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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