Comments on: Market Engagement Optimization (MEO) and NetTrust Score http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/ Defining the convergence of media and influence Wed, 23 May 2012 06:06:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: iStrategyLabs Goes Bi-Coastal With Chris Heuer as San Francisco Lead | iStrategyLabs - A Social Experiential Agency http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-41963 iStrategyLabs Goes Bi-Coastal With Chris Heuer as San Francisco Lead | iStrategyLabs - A Social Experiential Agency Thu, 05 May 2011 03:28:51 +0000 http://www.briansolis.com/?p=9513#comment-41963 [...] Heuer. He is now the Director of our San Francisco office. If you read his most recent post “Market Engagement Optimization (MEO) and NetTrust Score” you’ll see why we’re so excited to tap his brilliance and collaborate with him [...] [...] Heuer. He is now the Director of our San Francisco office. If you read his most recent post “Market Engagement Optimization (MEO) and NetTrust Score” you’ll see why we’re so excited to tap his brilliance and collaborate with him [...]

]]> By: Phill Barufkin http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-27240 Phill Barufkin Sat, 12 Jun 2010 08:41:23 +0000 http://www.briansolis.com/?p=9513#comment-27240 Social media is another marketing tool and should be treated as such. So, beyond what was talked about, the same type of strategic rigor and marketing planning that is applied to any communication program should be done so for social media to most effectively advance business.<br><br>Phill Barufkin is a strategist, planner and researcher who works with businesses to deploy integrated marketing programs. Social media is another marketing tool and should be treated as such. So, beyond what was talked about, the same type of strategic rigor and marketing planning that is applied to any communication program should be done so for social media to most effectively advance business.

Phill Barufkin is a strategist, planner and researcher who works with businesses to deploy integrated marketing programs.

]]> By: samtysrt http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-27184 samtysrt Fri, 11 Jun 2010 16:54:39 +0000 http://www.briansolis.com/?p=9513#comment-27184 At the core, Sunrise Capital is a team of highly accomplished financial professionals with a range of skills and qualifications which enable us to advise confidently and competently on most aspects of portfolio management and associated financial planning issues including specialist areas.<a href="http://www.sunrisecapital.com.pk/" rel="nofollow"> kse pk </a> At the core, Sunrise Capital is a team of highly accomplished financial professionals with a range of skills and qualifications which enable us to advise confidently and competently on most aspects of portfolio management and associated financial planning issues including specialist areas. kse pk

]]> By: Phill Barufkin http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-26429 Phill Barufkin Tue, 01 Jun 2010 11:16:08 +0000 http://www.briansolis.com/?p=9513#comment-26429 Very logical but not so simple to execute. Certainly, it would be great if more companies and their marketing partners put into practice what you have eloquently discussed. But corporate culture and ingrained business practices often slow the pace of adopting new marketing practices. Perhaps, this will incite action.<br><br>That being said, I do agree with your perspective and believe that the current Digital Revolution is changing marketing for the better, especially the use of analytical tools. While it is still a very new frontier and online marketing is evolving as fast as technology can be developed, it has changed messaging from being one way, directed and controlled by marketers to being multi-directional: business to consumers, consumers to consumers, consumers to businesses.<br><br>Phill Barufkin is a strategist, account planner and marketer who deploys integrated marketing programs and has experience with digital efforts of all shapes and sizes. Very logical but not so simple to execute. Certainly, it would be great if more companies and their marketing partners put into practice what you have eloquently discussed. But corporate culture and ingrained business practices often slow the pace of adopting new marketing practices. Perhaps, this will incite action.

That being said, I do agree with your perspective and believe that the current Digital Revolution is changing marketing for the better, especially the use of analytical tools. While it is still a very new frontier and online marketing is evolving as fast as technology can be developed, it has changed messaging from being one way, directed and controlled by marketers to being multi-directional: business to consumers, consumers to consumers, consumers to businesses.

Phill Barufkin is a strategist, account planner and marketer who deploys integrated marketing programs and has experience with digital efforts of all shapes and sizes.

]]> By: The tact of social media monitoring - SxDSalon: A group blog on social interaction design http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-10383 The tact of social media monitoring - SxDSalon: A group blog on social interaction design Sat, 07 Nov 2009 01:43:12 +0000 http://www.briansolis.com/?p=9513#comment-10383 [...] that preserves trust with customers. Trust is a leading indicator, and, as proposed by Chris Heuer, an important metric to assess a company’s relationship with its customers. Even though a company may have this [...] [...] that preserves trust with customers. Trust is a leading indicator, and, as proposed by Chris Heuer, an important metric to assess a company’s relationship with its customers. Even though a company may have this [...]

]]> By: Internet Strategy, Marketing & Technology Links – Oct 9, 2009 | Sazbean http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9541 Internet Strategy, Marketing & Technology Links – Oct 9, 2009 | Sazbean Fri, 09 Oct 2009 12:03:10 +0000 http://www.briansolis.com/?p=9513#comment-9541 [...] Market Engagement Optimization (MEO) and NetTrust Score (PR 2.0) [...] [...] Market Engagement Optimization (MEO) and NetTrust Score (PR 2.0) [...]

]]> By: david http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-11520 david Fri, 09 Oct 2009 01:26:22 +0000 http://www.briansolis.com/?p=9513#comment-11520 I have always been a massive fan of the NPP score as just the most simple client satisfaction approach. Equally, I love the idea of a single score to measure the impact of engagement. I think one of the qualities of the NPP approach is that the one question is a very 'active' question ie it is asking me to refer company x to person y. I was just wondering if there is a more active way of asking the same question so rather than 'do I trust brand x?' 'would I trust brand x to.......?' do something.<br><br>If we think of the different ways in which a brand can engagement across an organization should we perhaps apply the question to different functions to get a measure of the impact of engagement across those functions. <br><br>for example: On a scale of 1 to 10...<br>...would I trust brand x to give the best customer service experience?<br>...would I trust brand x to develop the most innovative new products/services?<br><br>The last thing I want to do is make it more complicated but it would be interesting to find a way of measuring trust in a more active way. <br><br>Love the concept - great post I have always been a massive fan of the NPP score as just the most simple client satisfaction approach. Equally, I love the idea of a single score to measure the impact of engagement. I think one of the qualities of the NPP approach is that the one question is a very 'active' question ie it is asking me to refer company x to person y. I was just wondering if there is a more active way of asking the same question so rather than 'do I trust brand x?' 'would I trust brand x to…….?' do something.

If we think of the different ways in which a brand can engagement across an organization should we perhaps apply the question to different functions to get a measure of the impact of engagement across those functions.

for example: On a scale of 1 to 10…
…would I trust brand x to give the best customer service experience?
…would I trust brand x to develop the most innovative new products/services?

The last thing I want to do is make it more complicated but it would be interesting to find a way of measuring trust in a more active way.

Love the concept – great post

]]> By: david http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9526 david Thu, 08 Oct 2009 18:26:22 +0000 http://www.briansolis.com/?p=9513#comment-9526 I have always been a massive fan of the NPP score as just the most simple client satisfaction approach. Equally, I love the idea of a single score to measure the impact of engagement. I think one of the qualities of the NPP approach is that the one question is a very 'active' question ie it is asking me to refer company x to person y. I was just wondering if there is a more active way of asking the same question so rather than 'do I trust brand x?' 'would I trust brand x to.......?' do something.<br><br>If we think of the different ways in which a brand can engagement across an organization should we perhaps apply the question to different functions to get a measure of the impact of engagement across those functions. <br><br>for example: On a scale of 1 to 10...<br>...would I trust brand x to give the best customer service experience?<br>...would I trust brand x to develop the most innovative new products/services?<br><br>The last thing I want to do is make it more complicated but it would be interesting to find a way of measuring trust in a more active way. <br><br>Love the concept - great post I have always been a massive fan of the NPP score as just the most simple client satisfaction approach. Equally, I love the idea of a single score to measure the impact of engagement. I think one of the qualities of the NPP approach is that the one question is a very 'active' question ie it is asking me to refer company x to person y. I was just wondering if there is a more active way of asking the same question so rather than 'do I trust brand x?' 'would I trust brand x to…….?' do something.

If we think of the different ways in which a brand can engagement across an organization should we perhaps apply the question to different functions to get a measure of the impact of engagement across those functions.

for example: On a scale of 1 to 10…
…would I trust brand x to give the best customer service experience?
…would I trust brand x to develop the most innovative new products/services?

The last thing I want to do is make it more complicated but it would be interesting to find a way of measuring trust in a more active way.

Love the concept – great post

]]> By: DR. WHAW? – October 7, 2009 « One true sentence. http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9498 DR. WHAW? – October 7, 2009 « One true sentence. Thu, 08 Oct 2009 01:58:34 +0000 http://www.briansolis.com/?p=9513#comment-9498 [...] Market Engagement Optimization (MEO) and NetTrust Score by Chris Heuer — What the heck is MEO?  Marketing Engagement Optimization.  OK, right, but [...] [...] Market Engagement Optimization (MEO) and NetTrust Score by Chris Heuer — What the heck is MEO?  Marketing Engagement Optimization.  OK, right, but [...]

]]> By: David Berkowitz http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9495 David Berkowitz Wed, 07 Oct 2009 19:51:54 +0000 http://www.briansolis.com/?p=9513#comment-9495 Really great, thoughtful post here. A couple things I'll comment on:<br>1) Re: NetPromoter vs. NetTrust - would you really promote a brand you didn't trust at all? Isn't trust more of a threshold it has to cross - like you don't actively dislike it? A lot of people don't particularly trust Apple or Google but tell people about their products/services extensively, so there's some implicit level of trust. NetPromoter could still work in this context, where as trust is one of those thresholds that needs to be met in order to get a better NetPromoter score. <br>2) Part of me really likes the name of MEO, but then it's also hard to wrap my head around (could just be my head though). With SEO, you know it's about search engines. With SMO you know it's about social media. "Market" and "engagement" and "market engagement" are all really big words/concepts. Even as succinctly as you defined them here people perceive them as much bigger than that. So then you might consider something like Value Creation Optimization, but what's value? And how far do you take it? Say you're providing a ton of value to consumers but at the expense of the environment or employees' health plans, or say you provide a lot of value to shareholders but not as much to most others. How well do you fare then? Really great, thoughtful post here. A couple things I'll comment on:
1) Re: NetPromoter vs. NetTrust – would you really promote a brand you didn't trust at all? Isn't trust more of a threshold it has to cross – like you don't actively dislike it? A lot of people don't particularly trust Apple or Google but tell people about their products/services extensively, so there's some implicit level of trust. NetPromoter could still work in this context, where as trust is one of those thresholds that needs to be met in order to get a better NetPromoter score.
2) Part of me really likes the name of MEO, but then it's also hard to wrap my head around (could just be my head though). With SEO, you know it's about search engines. With SMO you know it's about social media. “Market” and “engagement” and “market engagement” are all really big words/concepts. Even as succinctly as you defined them here people perceive them as much bigger than that. So then you might consider something like Value Creation Optimization, but what's value? And how far do you take it? Say you're providing a ton of value to consumers but at the expense of the environment or employees' health plans, or say you provide a lot of value to shareholders but not as much to most others. How well do you fare then?

]]> By: KDPaine http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9492 KDPaine Wed, 07 Oct 2009 17:25:08 +0000 http://www.briansolis.com/?p=9513#comment-9492 you make my brain hurt! great stuff, but there are established questions to measure trust that I think you should be using: specifically you ask them if they agree or disagree with these statements: Trust<br>1. This organization treats people like me fairly and justly.<br>2. Whenever this organization makes an important decision, I know it will be<br>concerned about people like me.<br>3. This organization can be relied on to keep its promises.<br>4. I believe that this organization takes the opinions of people like me into<br>account when making decisions.<br>5. I feel very confident about this organization’s skills.<br>6. This organization has the ability to accomplish what it says it will do. you make my brain hurt! great stuff, but there are established questions to measure trust that I think you should be using: specifically you ask them if they agree or disagree with these statements: Trust
1. This organization treats people like me fairly and justly.
2. Whenever this organization makes an important decision, I know it will be
concerned about people like me.
3. This organization can be relied on to keep its promises.
4. I believe that this organization takes the opinions of people like me into
account when making decisions.
5. I feel very confident about this organization’s skills.
6. This organization has the ability to accomplish what it says it will do.

]]> By: [Report] for October 7th 2009 - AndreaVascellari.com | Andrea Vascellari http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9480 [Report] for October 7th 2009 - AndreaVascellari.com | Andrea Vascellari Wed, 07 Oct 2009 15:59:15 +0000 http://www.briansolis.com/?p=9513#comment-9480 [...] Market Engagement Optimization (MEO) and NetTrust Score – Guest post by Chris Heuer. [...] [...] Market Engagement Optimization (MEO) and NetTrust Score – Guest post by Chris Heuer. [...]

]]> By: Keane Li http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9487 Keane Li Wed, 07 Oct 2009 15:33:57 +0000 http://www.briansolis.com/?p=9513#comment-9487 This is a great article. Thanks for sharing. This is a great article. Thanks for sharing.

]]> By: BookBlog » Blog Archive » The tact of social media monitoring - Adina Levin’s weblog. For conversation about books I’ve been reading, social software, and other stuff too. http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9446 BookBlog » Blog Archive » The tact of social media monitoring - Adina Levin’s weblog. For conversation about books I’ve been reading, social software, and other stuff too. Wed, 07 Oct 2009 05:58:59 +0000 http://www.briansolis.com/?p=9513#comment-9446 [...] that preserves trust with customers. Trust is a leading indicator, and, as proposed by Chris Heuer, an important metric to assess a company’s relationship with its customers. Even though a company may have this [...] [...] that preserves trust with customers. Trust is a leading indicator, and, as proposed by Chris Heuer, an important metric to assess a company’s relationship with its customers. Even though a company may have this [...]

]]> By: Kristanna http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9451 Kristanna Wed, 07 Oct 2009 05:34:15 +0000 http://www.briansolis.com/?p=9513#comment-9451 Hi....I was wondering this topic only.The topic is describe very nicly.This is very useful for me.Thanks chris for such an informative article.<br><br><a href="http://www.zoombits.de/kabel" rel="nofollow">Kabel</a> Hi….I was wondering this topic only.The topic is describe very nicly.This is very useful for me.Thanks chris for such an informative article.

Kabel

]]> By: kareng7 http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9445 kareng7 Wed, 07 Oct 2009 03:57:53 +0000 http://www.briansolis.com/?p=9513#comment-9445 Sure, call it MEO. You have to call it something. Now can we find a new word for "engagement"? You know, the way "grok" was created to mean a holistic level of understanding something. We need a new word for the holistic level of being into something actively, which includes trust and all that other jazz. Sure, call it MEO. You have to call it something. Now can we find a new word for “engagement”? You know, the way “grok” was created to mean a holistic level of understanding something. We need a new word for the holistic level of being into something actively, which includes trust and all that other jazz.

]]> By: Damien Basile http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9440 Damien Basile Wed, 07 Oct 2009 02:49:47 +0000 http://www.briansolis.com/?p=9513#comment-9440 Chris, this is a very important topic you have gotten into here. I know Brogan based his book with Julien on this but we are definitely in need of a score that takes into account all aspects of engagement.<br><br>Twitter.grader does this a bit but it isn't stable or encompass enough points, let alone publish their algorithm to what they're basing their ... Read Morescore on. Influence, trust, breadth and depth of contacts as well as how each person/brand in your network affects your score with their score all needs to be taken into account.<br><br>Trust is only one component to it. It should be more along the lines of a NetValue Score. Value takes all these components into account. I'd definitely love to hear more on this subject from you. It's time a Value scoring system become standardized and put in place. Up for the task? Chris, this is a very important topic you have gotten into here. I know Brogan based his book with Julien on this but we are definitely in need of a score that takes into account all aspects of engagement.

Twitter.grader does this a bit but it isn't stable or encompass enough points, let alone publish their algorithm to what they're basing their … Read Morescore on. Influence, trust, breadth and depth of contacts as well as how each person/brand in your network affects your score with their score all needs to be taken into account.

Trust is only one component to it. It should be more along the lines of a NetValue Score. Value takes all these components into account. I'd definitely love to hear more on this subject from you. It's time a Value scoring system become standardized and put in place. Up for the task?

]]> By: Gerard Corbett http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9439 Gerard Corbett Wed, 07 Oct 2009 02:18:01 +0000 http://www.briansolis.com/?p=9513#comment-9439 Chris:<br><br>Impressive dialogue! Much food for thought. A lot of words. Great acronym. I think it reminds me of a cat's MEOW! What you are really speaking about is the age- and time-tested practice of building a product that someone wants and needs and sustaining a trusting relationship with the customer for a long time through thoughtful, delightful, and compelling service.<br><br>Best,<br><br>Gerry Corbett Chris:

Impressive dialogue! Much food for thought. A lot of words. Great acronym. I think it reminds me of a cat's MEOW! What you are really speaking about is the age- and time-tested practice of building a product that someone wants and needs and sustaining a trusting relationship with the customer for a long time through thoughtful, delightful, and compelling service.

Best,

Gerry Corbett

]]> By: Market Engagement Optimization (MEO) and NetTrust Score | SEO Partners http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9433 Market Engagement Optimization (MEO) and NetTrust Score | SEO Partners Tue, 06 Oct 2009 23:47:43 +0000 http://www.briansolis.com/?p=9513#comment-9433 [...] See the original post here: Market Engagement Optimization (MEO) and NetTrust Score [...] [...] See the original post here: Market Engagement Optimization (MEO) and NetTrust Score [...]

]]> By: nileshbabu http://www.briansolis.com/2009/10/market-engagement-optimization-meo-and-nettrust-score/comment-page-1/#comment-9434 nileshbabu Tue, 06 Oct 2009 21:46:04 +0000 http://www.briansolis.com/?p=9513#comment-9434 thx for valuable "add-on" to the article. gr8t! thx for valuable “add-on” to the article. gr8t!

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