The Psychology of Twitter with Dr. Drew

Twitter is a phenomenon unto itself. Which is why, in the study of Social Media, Digital Anthropology and Sociology prevails.

Technology indeed facilitates interaction while also introducing us to nuances that transcend the parameters governing natural conversations and asynchronous dialogue into new forms of conversational threads and networks.

Twitter is among those networks actively studied by many (myself included) as it seemingly defies the laws of natural flow and engagement.  The foundation that makes Twitter work is also the very essence that should prevent it from working at all.

In Social Media, psychology and the study of  the mind now also plays a role in understanding the context to those affecting and affected by online behavior.

The Twitterverse and its supporting ecosystem is an anomaly that may represent as Dr. Drew Pinsky captured in our recent conversation in Los Angeles, “potentially a place where pre-existing pathologies are freed and where modalities are acted out.”

Is it fueled by narcissism and self-promotion as so many claim?

Dr. Drew believes that acquired narcissism does not exist.

In his research, he has found that the amount of time someone spends in a new medium has zero impact on their narcissistic impulses. Meaning that if they are narcissistic prior to their exposure to Twitter, they are most likely prone to egotism in their behavior on Twitter – not because of Twitter.

As Dr. Drew observed, “After a certain stage of development, our environment does very little for us.”

He did however, muse on whether or not today’s youth are living life like a reality show with social media’s magic portal serving as their stage, empowering them to “act out their narcissistic impulses into the world.”

I believe this is the case and therefore it brings the uncomfortable conversation of individual value systems to light. It’s one of the reasons why I created a Social Compass to serve as our moral compass in professional online engagement.

Dr. Drew advocates a deep understanding of the importance of relationships in the real world in order to foster and cultivate meaningful connections online.

In our discussion, I shared my theories suggesting that Twitter and other social networks are transforming and augmenting how we form and manage relationships, creating lineages that reinforce “relations” instead of relationships, and in many cases, creating hierarchies that introduce us to a new dynamic that may actually engender micro-celebrity complete with supporting fandoms.

I also proposed that in Social Media, with an emphasis on Twitter, that we are creating a new generation of digital extroverts who gain confidence in online interaction reinforced by every new update, follower, retweet, public @ (acknowledgment), and linkback. I then suggested that this may actually have a positive impact on society as, we then carry this new found courage back into the real world, supported by our invisible army of supporters who define our social graph. I call this, until I can come up with something better, the “Verizon Network” theory. We carry this unseen support framework with us wherever we go.

Dr. Drew listened, nodded his head, and with a pensive and optimistic beam responded, “I agree with that. We have to tolerate closeness and build sincere bonds through empathy.” He continued, “Yes, enjoy your Twitter, but live life through a cultural ethos that recognizes the importance of ‘real’ relationships. Ensure that you contribute to healthy families and value systems. it’s what gives life its meaning. Live by that credo.” He concluded, “It’s what I tweet about…”

Indeed, a vast network of socialites who publish but don’t listen, who broadcast but don’t feel what surrounds them, potentially contribute to a global epidemic of empathetic failure.

As Dr. Drew believes, we must, “create friendships and ties that contribute to social good. Aggregate emotions and intelligence and embody it in your endeavors.”

Please also read, “Make Tweet Love.”

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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