Comments on: Book Club: Putting the Public Back in Public Relations http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/ Defining the convergence of media and influence Wed, 23 May 2012 06:06:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: briansolis http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49815 briansolis Sat, 21 Apr 2012 15:14:00 +0000 http://www.briansolis.com/?p=9499#comment-49815  Wonderful to hear. You might also find this very interesting: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence  Wonderful to hear. You might also find this very interesting: http://www.slideshare.net/Altimeter/the-rise-of-digital-influence

]]> By: briansolis http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49814 briansolis Sat, 21 Apr 2012 15:12:00 +0000 http://www.briansolis.com/?p=9499#comment-49814 Hello Meghan! Regardless of the networks, technology is just a way of life. Social networking is now like a phone...it's how you stay connected. It's how you communicate. Social media isn't going away just like the phone isn't going away. They "will" evolve however. :) Hello Meghan! Regardless of the networks, technology is just a way of life. Social networking is now like a phone…it’s how you stay connected. It’s how you communicate. Social media isn’t going away just like the phone isn’t going away. They “will” evolve however. :)

]]> By: Myriea Minuit Amaya http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49812 Myriea Minuit Amaya Sat, 21 Apr 2012 14:43:00 +0000 http://www.briansolis.com/?p=9499#comment-49812 Hi, I really liked Chapter 4 Traditional vs. New Journalism. It really captured the evolution in journalism and the role of citizen journalists today. The uploading of pictures, videos, and comments on social media have truly changed the world of journalism. The power given to citizens is incredible, giving firsthand accounts of events worldwide as you stated. I think it is important that this was recognized, because our generation influences  stories through "individual voices" through this new breed of media networks. Social media has given society a way to tell others their thoughts and experiences, worldwide. Bloggers truly do have an influence on society. I think that it is a great way for people to express themselves through their opinions and first hand experiences. We all hold valuable information that is no longer solely provided by traditional news media in which much of society trusts with information.  Hi, I really liked Chapter 4 Traditional vs. New Journalism. It really captured the evolution in journalism and the role of citizen journalists today. The uploading of pictures, videos, and comments on social media have truly changed the world of journalism. The power given to citizens is incredible, giving firsthand accounts of events worldwide as you stated. I think it is important that this was recognized, because our generation influences  stories through “individual voices” through this new breed of media networks. Social media has given society a way to tell others their thoughts and experiences, worldwide. Bloggers truly do have an influence on society. I think that it is a great way for people to express themselves through their opinions and first hand experiences. We all hold valuable information that is no longer solely provided by traditional news media in which much of society trusts with information. 

]]> By: Myriea Minuit Amaya http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49811 Myriea Minuit Amaya Sat, 21 Apr 2012 14:33:00 +0000 http://www.briansolis.com/?p=9499#comment-49811 Hi,  Hi, 

]]> By: Anonymous http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49810 Anonymous Sat, 21 Apr 2012 13:18:00 +0000 http://www.briansolis.com/?p=9499#comment-49810 Very interesting dialogue!  Most are aware of Myspace when it was the "one and only" in terms of social media.  Brian your feedback on Myspace no longer competing for relevancy was a great point.  I pondered on that thought, along with the implications on Facebook and Twitter to remain "dominance" if you will!  Just another reason why understanding the concepts discussed in your book are important! Very interesting dialogue!  Most are aware of Myspace when it was the “one and only” in terms of social media.  Brian your feedback on Myspace no longer competing for relevancy was a great point.  I pondered on that thought, along with the implications on Facebook and Twitter to remain “dominance” if you will!  Just another reason why understanding the concepts discussed in your book are important!

]]> By: Anonymous http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49809 Anonymous Sat, 21 Apr 2012 13:15:00 +0000 http://www.briansolis.com/?p=9499#comment-49809 I agree with Tanya!  This book is a must read for PR professionals.  The importance of navigating and being aware of the changes and new concepts in the PR world is vital.  I think it can help those new to the PR world as well as experienced individuals not accustomed to using social media in their PR duties. I agree with Tanya!  This book is a must read for PR professionals.  The importance of navigating and being aware of the changes and new concepts in the PR world is vital.  I think it can help those new to the PR world as well as experienced individuals not accustomed to using social media in their PR duties.

]]> By: Anonymous http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49808 Anonymous Sat, 21 Apr 2012 13:12:00 +0000 http://www.briansolis.com/?p=9499#comment-49808 Your book was assigned as part of my course for a class I'm taking at University of Michigan-Dearborn.  This book has now made it's way into my personal collections of book/texts.  You did an excellent job of speaking on/about the implications on PR in the modern world.  Especially, the implications due to the use of ever changing technology and social media sites.  As a college student and user of social media I found Part II and Part III of particular interest! The portions that focused on the following: Facilitating Conversations: New Tools and Techniques and Participating in Social Media.  I found your novel to address modern ideas in a way previously unaddressed by texts normally assigned. Your book was assigned as part of my course for a class I’m taking at University of Michigan-Dearborn.  This book has now made it’s way into my personal collections of book/texts.  You did an excellent job of speaking on/about the implications on PR in the modern world.  Especially, the implications due to the use of ever changing technology and social media sites.  As a college student and user of social media I found Part II and Part III of particular interest! The portions that focused on the following: Facilitating Conversations: New Tools and Techniques and Participating in Social Media.  I found your novel to address modern ideas in a way previously unaddressed by texts normally assigned.

]]> By: Ice cream display http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49807 Ice cream display Sat, 21 Apr 2012 11:58:00 +0000 http://www.briansolis.com/?p=9499#comment-49807 Hi This is very attention-grabbing, You are an excessively professional blogger. I’ve joined your rss feed and look forward to searching for more of your great post. Additionally, I have shared your website in my social networks! Hi

This is very attention-grabbing, You are an excessively professional
blogger. I’ve joined your rss feed and look forward to searching for
more of your great post. Additionally, I have shared your website in my
social networks!

]]> By: Notary Public Camden http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49773 Notary Public Camden Fri, 20 Apr 2012 08:45:00 +0000 http://www.briansolis.com/?p=9499#comment-49773 Now days maintain public relations becomes very easy with the helpful social media like Facebook and all. We can make a network of people and by daily updates we can be in touch with each other... Now days maintain public relations becomes very easy with the helpful social media like Facebook and all. We can make a network of people and by daily updates we can be in touch with each other…

]]> By: Notary Public Ealing http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49772 Notary Public Ealing Fri, 20 Apr 2012 08:42:00 +0000 http://www.briansolis.com/?p=9499#comment-49772 The fact you are saying about the timeline is really true. I agreed.. The fact you are saying about the timeline is really true. I agreed..

]]> By: Tanya0607 http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49656 Tanya0607 Sun, 15 Apr 2012 00:18:00 +0000 http://www.briansolis.com/?p=9499#comment-49656 I was assigned reading for this book in my Public Relations Campaigns class and I must say I'll be keeping it for future reference. The book is a great introduction to aspiring PR professionals and gives insghts on various factors that play a part in the PR world such as how to stay up to date with the everlasting changes of the field, and how social and television media affect PR and the outcomes of a campaign. It's so important for professionals to get familiar with social media and how the world uses it and is affected by it because it helps build relationships and relatinships bring success. Crisis management and the different stages of PR were insightful and very much a reality of the Public Relations world. I was assigned reading for this book in my Public Relations Campaigns class and I must say I’ll be keeping it for future reference. The book is a great introduction to aspiring PR professionals and gives insghts on various factors that play a part in the PR world such as how to stay up to date with the everlasting changes of the field, and how social and television media affect PR and the outcomes of a campaign. It’s so important for professionals to get familiar with social media and how the world uses it and is affected by it because it helps build relationships and relatinships bring success. Crisis management and the different stages of PR were insightful and very much a reality of the Public Relations world.

]]> By: briansolis http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49643 briansolis Fri, 13 Apr 2012 23:44:00 +0000 http://www.briansolis.com/?p=9499#comment-49643  That's wonderful to hear...you might enjoy this: http://www.briansolis.com/2012/03/social-media-is-about-social-science-not-technology/  That’s wonderful to hear…you might enjoy this: http://www.briansolis.com/2012/03/social-media-is-about-social-science-not-technology/

]]> By: Bea Preece http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49642 Bea Preece Fri, 13 Apr 2012 23:30:00 +0000 http://www.briansolis.com/?p=9499#comment-49642 As an organization, they spruced up the services offered through the site, added a line of broadcast products and changed their graphical interface. Nonetheless, the issues with their browsing platform constantly crashing made people walk away from it when there was a product that was servicing them better. The brand was made irrelevant by its competitors, such as Facebook and even Google+. After they lost their followers, they did not seem to be able to bring back what the new users of social networks wanted and their new innovations in their application became unpopular. I happen to think that Facebook's new Timeline looks very much like My Space used to look. As an organization, they spruced up the services offered through the site, added a line of broadcast products and changed their graphical interface. Nonetheless, the issues with their browsing platform constantly crashing made people walk away from it when there was a product that was servicing them better. The brand was made irrelevant by its competitors, such as Facebook and even Google+. After they lost their followers, they did not seem to be able to bring back what the new users of social networks wanted and their new innovations in their application became unpopular. I happen to think that Facebook’s new Timeline looks very much like My Space used to look.

]]> By: Bea Preece http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49640 Bea Preece Fri, 13 Apr 2012 22:54:00 +0000 http://www.briansolis.com/?p=9499#comment-49640 Your book is being used in my PR class at the University of Michigan-Dearborn. Prior to chosing communications, I was an anthropology major, so when I read your book I was curious to see how much it would deal with culture and society. It is a fantastic book.  PR in association with sociology and other social sciences needs to be in the middles of this knowledge created by the technologies of the Internet and digital media that are used to support the agency within the political and economic context; to form a good idea about the type of freedom the new media represents and how this link creates a value system in which every culture meaning created everywhere will be equated with the people who use it, the digital world, its financial mechanisms, and its political views. Your book is being used in my PR class at the University of Michigan-Dearborn. Prior to chosing communications, I was an anthropology major, so when I read your book I was curious to see how much it would deal with culture and society. It is a fantastic book.  PR in association with sociology and other social sciences needs to be in the middles of this knowledge created by the technologies of the Internet and digital media that are used to support the agency within the political and economic context; to form a good idea about the type of freedom the new media represents and how this link creates a value system in which every culture meaning created everywhere will be equated with the people who use it, the digital world, its financial mechanisms, and its political views.

]]> By: Meghan Sears http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49625 Meghan Sears Fri, 13 Apr 2012 16:23:00 +0000 http://www.briansolis.com/?p=9499#comment-49625 I agree completely with what jbaird4 said. My university had to address just this and just hired a professor to strictly teach social media. More universities need to see that the basics are always important, but looking at the evolution of every career field, and evolving with these fields by teaching new content, is very important. I agree completely with what jbaird4 said. My university had to address just this and just hired a professor to strictly teach social media. More universities need to see that the basics are always important, but looking at the evolution of every career field, and evolving with these fields by teaching new content, is very important.

]]> By: Meghan Sears http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49624 Meghan Sears Fri, 13 Apr 2012 16:19:00 +0000 http://www.briansolis.com/?p=9499#comment-49624 When competing for relevance, what steps should a social media site take? When competing for relevance, what steps should a social media site take?

]]> By: Meghan Sears http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49623 Meghan Sears Fri, 13 Apr 2012 16:16:00 +0000 http://www.briansolis.com/?p=9499#comment-49623 Hi Brian. My name is Meghan Sears and I am in the University of Michigan-Dearborn's Public Relations Campaigns class as well. I agree with Charlotte in saying that your book was incredible and one of the most interesting reads i've had in college. After creating my twitter page, @MeghanBSears, I posted about your book in one of my first tweets. I posted "Whereas content was king in Web 1.0, conversations and community and participation therein are "the new black." This was one of my favorite quotes in the book. It speaks so much to where public relations is going now and was the main topic of the book. I think that all public relations professionals and students should read this book. A question I received yesterday at an interview was "Do you believe social media has longevity or is just a trend?" Of course, the book speaks about how social media is helping to bring the public back to public relations and that is one of the reasons that makes the social media revolution so great. How would you respond to this question? Hi Brian. My name is Meghan Sears and I am in the University of Michigan-Dearborn’s Public Relations Campaigns class as well. I agree with Charlotte in saying that your book was incredible and one of the most interesting reads i’ve had in college. After creating my twitter page, @MeghanBSears, I posted about your book in one of my first tweets. I posted “Whereas content was king in Web 1.0, conversations and community and participation therein are “the new black.” This was one of my favorite quotes in the book. It speaks so much to where public relations is going now and was the main topic of the book. I think that all public relations professionals and students should read this book. A question I received yesterday at an interview was “Do you believe social media has longevity or is just a trend?” Of course, the book speaks about how social media is helping to bring the public back to public relations and that is one of the reasons that makes the social media revolution so great. How would you respond to this question?

]]> By: briansolis http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49619 briansolis Fri, 13 Apr 2012 14:15:00 +0000 http://www.briansolis.com/?p=9499#comment-49619  Hi Charlotte, thank you for reading the book and for leaving a comment. I've several posts on it here if you search "news release" and "press release." They should help!  Hi Charlotte, thank you for reading the book and for leaving a comment. I’ve several posts on it here if you search “news release” and “press release.” They should help!

]]> By: Charlotte Johnson http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49616 Charlotte Johnson Fri, 13 Apr 2012 13:50:00 +0000 http://www.briansolis.com/?p=9499#comment-49616 HI Brian. Our PR Campaigns class had to read this book as part of our curriculum. I think is was the most interesting and useful book I've had to read...given by a professor anyway. I really enjoyed Chapter 8 where you discuss “humanizing the process of writing releases.” I suppose it is a no-brainer that we are supposed to direct releases at people, but the way you wrote it, “humanize,” has made it easier to do. So thanks for that. Also, I am wondering if you have any further tips for staying away from the “forbidden words?” HI Brian. Our PR Campaigns class had to read this book as part of our curriculum. I think is was the most interesting and useful book I’ve had to read…given by a professor anyway. I really enjoyed Chapter 8 where you discuss “humanizing the process of writing releases.” I suppose it is a no-brainer that we are supposed to direct releases at people, but the way you wrote it, “humanize,” has made it easier to do. So thanks for that. Also, I am wondering if you have any further tips for staying away from the “forbidden words?”

]]> By: briansolis http://www.briansolis.com/2009/11/book-club-putting-the-public-back-in-public-relations/comment-page-1/#comment-49285 briansolis Wed, 28 Mar 2012 04:51:00 +0000 http://www.briansolis.com/?p=9499#comment-49285  Not any time soon....because they are competing for relevance.  Not any time soon….because they are competing for relevance.

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