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By: イケダハヤト (IHayato) « Finding Influencers in Social Media « Chat Catcher

イケダハヤト (IHayato) « Finding Influencers in Social Media « Chat Catcher — Fri, 04 Jun 2010 01:39:51 +0000

[...] 2010-06-03T18:39:41 ソーシャルメディア上のインフルエンサーを見つける方法について（英語）。ツールを上手く使いこなす必要がありそうですね。メモ。 [link to post] [...]

By: mich8elwu

mich8elwu — Sun, 25 Apr 2010 15:25:30 +0000

Great article!

The trouble with these online tools is that you can only monitor a single user or a few term, hashtag, etc. But they usually do not let you do much drill down and discovery. If you know who to monitor, then they are great. If you want to know who were the influencers for a brand or a topic, they will give you a list. But you can’t get deeper insights like why is a particular user the influencer, is it because he have a lot of follower or is it because he gets a lot of retweets, or he simply tweets a lot, etc. So if you want to discover deep insights, they are probably not sufficient.

Getting the raw data and doing a little influence analytics not only gives you the influencers, but also tells you why they are influential. Influencers are not all the same, some works better under one marketing constraint than another. I've describe this a blog series here:
http://lithosphere.lithium.com/t5/Building-Comm...

By: Mike Whitmore (MikeWhitmore) « Finding Influencers in Social Media « Chat Catcher

Fri, 19 Mar 2010 13:01:50 +0000

[...] Good morning & happy Friday all – Finding Influencers in Social Media [link to post] /via [...]

By: „Finding Influencers“ « Das Kulturmanagement Blog

„Finding Influencers“ « Das Kulturmanagement Blog — Wed, 02 Dec 2009 09:17:18 +0000

[...] dann muss ich eigentlich zwei verschiedene Zielgruppen erreichen, meint Dan Zarella in einem Gastbeitrag für das PR 2.0-Blog von Brian Solis: „influencers and audience.“ „Your audience [...]

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I’m Thankful For These Articles From The Past Week — Thu, 26 Nov 2009 19:33:29 +0000

[...] Finding Influencers In Social Media – [...]

By: Laura Chapman

Laura Chapman — Thu, 26 Nov 2009 15:40:58 +0000

That's why I am using Wadja.com With them I am able to follow conversations (Youtube + Twitter) instead of just users.

Laura Chapman
Create & Follow #Labels wadja.com

By: Kees Romkes

Kees Romkes — Thu, 26 Nov 2009 13:04:19 +0000

You should read “the tipping point” by Malcolm Gladwell, since only “target audience” and “influencers” just doesn't cut it in social media and community building, there are a few more variables to fill

By: Laura Chapman

Laura Chapman — Thu, 26 Nov 2009 07:40:58 +0000

That's why I am using Wadja.com With them I am able to follow conversations (Youtube + Twitter) instead of just users.

Laura Chapman
Create & Follow #Labels wadja.com

By: Kees Romkes

Kees Romkes — Thu, 26 Nov 2009 05:04:19 +0000

By: Ian Greenleigh

Ian Greenleigh — Wed, 25 Nov 2009 03:19:05 +0000

Dan & Brian-

Influence is a big topic right now, and rightfully so. I think we need to think about influence in a more nuanced, multidimensional way, and I've been looking for a tool to find influencers of a certain type I discuss here http://daretocomment.com/what-klout-cant-calcul... - It's looking like I'll have to create my own, user-content-generated site. Anyone that would like to discuss collaboration can reach me at daretocomment@gmail.com

By: PJ Edwards

PJ Edwards — Tue, 24 Nov 2009 21:54:28 +0000

If you need to find them or look up their “stats” in a program, then they are not “influencers.”

EPICFAILOFTHENIGHT!

By: luissandovaljr

luissandovaljr — Tue, 24 Nov 2009 18:55:59 +0000

I can see how both strategies mentioned can be worthwhile, but I'd like to see an extension to this post, perhaps in the future that talks about how to do this effectively. Too often I see influencers approached with a sales pitch in mind and little regard to the relationship. Once again people are looking for an immediate turn key solution, but it would strike me as important for a relationship to be built with these influencers.

By: John Mark Troyer

John Mark Troyer — Tue, 24 Nov 2009 18:43:45 +0000

Dan, one thing to watch out for is that high influence scores like Klout don't necessarily translate into authority within a given niche. Once you have identified the participants, scores can help with some relative ranking, but even then I find that they are usually biased towards chattiness, not necessarily what a person would define as influence. I talk about some of this in my blog post, Influence is not Authority. Keywords are not conversations.

By: Stephanie M. Davis

Stephanie M. Davis — Tue, 24 Nov 2009 14:40:09 +0000

Thanks so much; exactly the kind of insight I and others need.

By: zia

zia — Tue, 24 Nov 2009 13:55:36 +0000

check out socialmedialibrary.co.uk…has a slightly complex metric