Guess How Many Tweets Fly Across Twitter Each Day


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1 million, 5 million, 10 million…?

If you guessed 10 million, you weren’t even half right.

According to new data from Pingdom, Twitter users are averaging 27.3 million tweets per day with an annual run rate of 10 billion tweets. Just last month, Caroline McCarthy of CNET reported that the 5 billionth tweet posted.

Pingdom’s report highlights the pattern of tweets, which appear to spike during waking hours in the U.S. However, it’s important to note here that Comscore data shows that half of Twitter’s users reside outside of the U.S. As such, Pingdom’s data could suggest that tweets published in the morning here (EST) could actually also reflect the afternoon and early evening activity in Europe and other parts of the world.

This pattern of behavior was documented over three weeks between October 21st and November 11th. While 27 million tweets represents a massive scale, it is comparable to the number of times Yahoo Mail and IM users update their status each month.  To put this comparison into perspective however, Yahoo has at least five times as many users.

When we look at the average number of tweets per hour, Pingdom estimates that they are currently fluctuating between 567, 000 and 1.8 million per hour.

Even though the industry is theorizing why visitors to Twitter.com is down, it appears that existing users are only increasing their levels of engagement, posting, and interaction.

According to Twitter co-founder Evan Williams, stay tuned for a series of announcements that will revitalize Twitter.com and its appeal to new users.

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ABOUT ME

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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