http://rhynoblogger.blogspot.com/2009/09/why-sp…

Banning social media isn't going to stop somebody from saying something stupid. They'll find away. They always do..

I think that the key here is Hollywood production companies need to better emphasize that they are not prohibitting tweeting altogether. Rather, they are just requiring talent to not tweet about secrets of films, plot lines, etc. And as a veteran actor of 20 years, I don't think that's too big a request to ask of us talent. In the broader picture, plot lines, new/returning characters, etc. are the Hollywood equivilant of proprietary information. No corporation allow their proprietary information to be shared via social media without ramification, so why should Hollywood films/productions?

Finally, the actors should understand it's not an unreasonable request. The public is resorting to attempting to coax information from actors through Twitter becase they care. They are curious. In short, they are fans. You as an actor release that information early, then they as fans have no reason to continue to view the film or television show. They'll simply follow the the actors Twitter feed and wait for the information; then move on with their lives. That happens enough times, a TV show loses enough viewers, etc., there won't be work for actors to have.

Yes, that sounds like a gloom/doom way of looking at things. But it's the ultimate long-term view that the industry has to take. Look at the newspaper industry. They didn't think people viewing their content online for free was going to hurt them. So they threw every bit of content online for FREE every single day. Now they're dying a fast death, because no one wants to buy a newspaper for $1 or $2 when they can fire up the computer and get the same information for free. Same thing would happen here. You give away trade secrets and plot lines for free through Twitter; then the public has no reason to view.