On PR, Social Media and the Evolution of the Web with Robert Scoble

I recently visited good friend Robert Scoble, his lovely wife Maryam and their family in Half Moon Bay. It was an overdue trip, one without an agenda. It was a fleeting opportunity to catch up, talk a bit about the latest book, and also an excuse to have a fireside chat, literally, on the grounds of the Ritz Carlton (overlooking the 18th green and the Pacific Ocean.)

Before we could walk over to the Ritz however, Scoble sat me down, fired up his Canon 5d Mark II and sparked a discussion that would ultimately become an invigorating dialogue covering the evolution and future of PR, Social Media, technology and the people and companies driving the social economy. The camera kept rolling as the discussions veered and deepened. Needless to say, we lost track of time.  Hopefully you will too…

Thank you Robert.

Part I.
Part II.
Part III.

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ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

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