Studying the impact of innovation on business and society

Month: November, 2009

Rumors of the Death of Blogs are Greatly Exaggerated

Source: feministing Each year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide. While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence…

RT @Twitter: New Retweet Feature Goes Live

Source: Twitter This is breaking news at the moment, therefore this post will update as new information trickles in. Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com. Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009. As described by @Biz, co-founder of Twitter: Retweet is a button that makes forwarding a particularly interesting tweet to all your…

Social Media Influencers are not Traditional Influencers

Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of…

The Future of the Embargo

Credit In media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive. In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that…

Twitter Releases New Widget for Lists

Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and broadcast messages into a form of intelligence gathering, education, entertainment, and news. Twitter Lists are also stirring controversy as many believe that it sets the foundation for a new level of establishing a metric for influence. Whereas prominence was measured by the number…

The Competition for Your Social Graph

This is the unabridged version of my current contribution to TechCrunch, “In The Fight Between Facebook And Twitter, Which One’s The Mac And Which One’s The PC?“ Source Facebook is much more than a social network. Twitter is much more than an information network or serendipity engine. Each represent a dashboard for your attention, a foundation for conversations and collaboration, and a matrix for your social graph and contextual relationships. In other words, Facebook and Twitter essentially represent the entrée…

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