Comments on: Socialized Media: The Powerful Effects of Online Brand Interaction

By: PR 101: The Distinction between Influence and Persuasion « byronfernandez

PR 101: The Distinction between Influence and Persuasion « byronfernandez — Wed, 16 Feb 2011 02:17:52 +0000

[...] The statistics are staggering. During a recent workshop with students from my alma mater, Baldwin-Wallace College, I shared Erik Qualman’s video the Social Media Revolution, based on his best-selling book Socialnomics. Qualman illustrates how the balance of power has shifted from big business to the public sphere – and how the evolving humanization of brand can, quite literally, confound organizations into silence, inaction and ultimately, obscurity (I highly recommend reading Brian Solis’ Socialized Media: The Powerful Effects of Online Brand Interaction). [...]

By: Mengjie Xia (CeciliaXia) « Socialized Media: The Powerful Effects of Online Brand Interaction « Chat Catcher

Mon, 12 Apr 2010 21:31:42 +0000

[...] 2010-04-12T14:31:27 [#nism] Socialized Media: The Powerful Effects of Online Brand Interaction. See [link to post] [...]

By: Ist Marken-Präsenz auf Facebook Pflicht? - fuellhaas.com - Online Reputation Management, Personal Branding und Social Media

Thu, 04 Mar 2010 11:13:23 +0000

[...] zum Thema Markenpräsenz in Social Networks Branding auf Facebook: Zahlen und Fakten (fuellhaas.com) Socialized Media: The Powerful Effects of Online Brand Interaction (briansolis.com) Consumers Demand Brand Interaction (emarketer.com) Facebook: Demographie Deutschland, Österreich [...]

By: Utilisation de Twitter : le cas de Dell « Le marketing et les réseaux sociaux

Sat, 13 Feb 2010 18:08:09 +0000

[...] à leur stratégie de fournir une expérience numérique positive à leurs clients. En effet, 64% des consommateurs achètent à cause de leur expérience numérique par l’intermédiaire de microsite, de coupon [...]

By: TechGlobeX

TechGlobeX — Wed, 10 Feb 2010 15:47:55 +0000

Its really impressive. I think Brands is now getting more enagaged with Social Media and wants to connect every site and boost up their selling with global audience.

By: Melcod3

Melcod3 — Tue, 09 Feb 2010 03:09:27 +0000

I'm glad that someone has done a study on this. I live in the perfect generation to have seen all these changes. Once Facebook was simply a place to find old friends. Then, slowly the marketing world started to become my friend. What you said about getting the deals on products is definitely true. Once KFC offered me (and everyone else in the state) a free meal. And guess what? by 6 o'clock that night every college student in the county was at KFC. They eventually had to turn people away.
To me, there is no doubt that new media will help PR practitioners. No doubt. You can find the all the reactions to your company here, or ask questions and get feed back. It's just a bigger and better way to research. We just have to make sure we can measure. Obviously we can.

By: Engagement by the numbers « Get Connected

Engagement by the numbers « Get Connected — Wed, 27 Jan 2010 04:02:13 +0000

[...] a recent Razorfish study, 40.1% of consumers reported friending a brand on Facebook or MySpace. Once a connection was [...]

By: The Business of Social Media: B2B and B2C Engagement by the Numbers « MarketingTypo.com

Sat, 09 Jan 2010 17:52:35 +0000

[...] a recent Razorfish study, 40.1% of consumers reported friending a brand on Facebook or MySpace. Once a connection was [...]

By: Social Media: B2B and B2C Engagement by the Numbers « Found U B 4

Social Media: B2B and B2C Engagement by the Numbers « Found U B 4 — Fri, 08 Jan 2010 14:31:34 +0000

[...] a recent Razorfish study, 40.1% of consumers reported friending a brand on Facebook or MySpace. Once a connection was [...]

By: The Business of Social Media: B2B and B2C Engagement by the Numbers – multimediaDev

Fri, 08 Jan 2010 14:19:36 +0000

[...] a recent Razorfish study, 40.1% of consumers reported friending a brand on Facebook or MySpace. Once a connection was [...]

By: Social Media Blog » Der unglaublich Effekt von Freundschaften mit Marken auf Facebook – Online Brand Interaction nennt es Brian Solis und zeigt uns Deutschen auf, was wir in der Markenkommunikation noch lernen müssen

Fri, 18 Dec 2009 14:54:49 +0000

[...] Creating a program rich with value and rewards will cause measurable action. Thus, allowing us to generate goodwill through online participation while tracking consequential business metrics based on actual interaction and performance. via briansolis.com [...]

By: Der unglaublich Effekt von Freundschaften mit Marken auf Facebook – Online Brand Interaction nennt es Brian Solis und zeigt uns Deutschen auf, was wir in der Markenkommunikation noch lernen müssen « Social Media Blog

Fri, 18 Dec 2009 14:39:46 +0000

By: Facebook App Developers

Facebook App Developers — Fri, 04 Dec 2009 11:50:22 +0000

Social media plays an important role for online brand interaction because now almost every person whether the person is Entrepreneur or Business man.

By: Facebook App Developers

Facebook App Developers — Fri, 04 Dec 2009 03:50:22 +0000

Social media plays an important role for online brand interaction because now almost every person whether the person is Entrepreneur or Business man.

By: Stelios Landrakis Jr

Stelios Landrakis Jr — Thu, 03 Dec 2009 07:32:44 +0000

Brian,

the percentages are high if you consider that friending a brand ,results to 10% active users and 90% listeners.So,how come, 60% of them all, end up purchase a product from the company while many (90%)friend a brand and end up having no interaction with it? I thought that we people cared about that 10% effect,what that 10% could do,buy reccomend ,invrease loyalty but those numbers are extremely high and hard to accept

By: Beta Alfa » Blog Archive » Noterat 2009-12-02

Beta Alfa » Blog Archive » Noterat 2009-12-02 — Wed, 02 Dec 2009 05:00:38 +0000

[...] The Powerful Effects of Online Brand Interaction- Nästan alla låter sig påverkas av varumärkens närvaro på webben. Både åt det positiva såväl som det negativa hållet. [...]

By: BusinessQuests - tailored advice and facilitation for business progress

BusinessQuests - tailored advice and facilitation for business progress — Tue, 01 Dec 2009 22:09:23 +0000

Socialized Media: The Powerful Effects of Online Brand Interaction…

Brian Solis analyzes in a very compelling way the value of online interactions about brands. Taking things from his angle, there is more than simply a case for online social interaction and for fully fledged social marketing (not just social……

By: Social Media Blog » Socialized Media: The Powerful Effects of Online Brand Interaction

Tue, 01 Dec 2009 19:01:22 +0000

[...] View comments14 Comments and 349 Reactions [...]

By: Socialized Media: The Powerful Effects of Online Brand Interaction « Social Media Blog

Tue, 01 Dec 2009 19:00:43 +0000

[...] Socialized Media: The Powerful Effects of Online Brand Interaction [...]

By: Kortbloggat:Digitalpr.se-2009/12/01

Kortbloggat:Digitalpr.se-2009/12/01 — Tue, 01 Dec 2009 11:01:19 +0000

[...] Socialized Media: The Powerful Effects of Online Brand Interaction | Brian Solis – PR 2.0 [...]