Comments on: The Future of the Embargo http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/ Defining the convergence of media and influence Wed, 23 May 2012 06:06:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: More on Embargoes & Exclusives | SociaBuzzPR http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-2/#comment-19897 More on Embargoes & Exclusives | SociaBuzzPR Wed, 17 Mar 2010 23:52:39 +0000 http://www.briansolis.com/?p=9710#comment-19897 [...] well-written and reasoned discussion of embargoes and exclusives by Brian Solis. Read the article here. Based on my own experiences, I have a couple of [...] [...] well-written and reasoned discussion of embargoes and exclusives by Brian Solis. Read the article here. Based on my own experiences, I have a couple of [...]

]]> By: Lucid Online | Blog » This week in Digital – Top Stories: w/c 7th Dec http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-2/#comment-16475 Lucid Online | Blog » This week in Digital – Top Stories: w/c 7th Dec Sun, 14 Feb 2010 23:21:03 +0000 http://www.briansolis.com/?p=9710#comment-16475 [...] The future of the Embargo via via PR 2.0 [...] [...] The future of the Embargo via via PR 2.0 [...]

]]> By: Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-2/#comment-14780 Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher Wed, 27 Jan 2010 05:04:55 +0000 http://www.briansolis.com/?p=9710#comment-14780 [...] 2010-01-26T21:04:24  "The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story." [link to post] [...] [...] 2010-01-26T21:04:24  "The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story." [link to post] [...]

]]> By: Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-2/#comment-14517 Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher Tue, 26 Jan 2010 08:38:53 +0000 http://www.briansolis.com/?p=9710#comment-14517 [...] 2010-01-26T00:34:05  "and unfortunately, PR is usually caught holding the smoking gun when orchestration collapses." [link to post] [...] [...] 2010-01-26T00:34:05  "and unfortunately, PR is usually caught holding the smoking gun when orchestration collapses." [link to post] [...]

]]> By: Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-14516 Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher Tue, 26 Jan 2010 08:37:52 +0000 http://www.briansolis.com/?p=9710#comment-14516 [...] 2010-01-26T00:34:05  "Once the press release crosses the wire or a reporter/blogger publishers the story, the news loses its value." [link to post] [...] [...] 2010-01-26T00:34:05  "Once the press release crosses the wire or a reporter/blogger publishers the story, the news loses its value." [link to post] [...]

]]> By: Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-14515 Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher Tue, 26 Jan 2010 08:36:02 +0000 http://www.briansolis.com/?p=9710#comment-14515 [...] 2010-01-26T00:32:28  "If the story is accepted, it is not pitched to any other media outlets until after the story runs." [link to post] [...] [...] 2010-01-26T00:32:28  "If the story is accepted, it is not pitched to any other media outlets until after the story runs." [link to post] [...]

]]> By: Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-14508 Kodai Fumoto (KodaiFumoto) « The Future of the Embargo | Brian Solis « Chat Catcher Tue, 26 Jan 2010 07:33:52 +0000 http://www.briansolis.com/?p=9710#comment-14508 [...] 2010-01-25T23:32:19  "The reality is that embargoes are an important and fundamental part of the news ecosystem. " [link to post] [...] [...] 2010-01-25T23:32:19  "The reality is that embargoes are an important and fundamental part of the news ecosystem. " [link to post] [...]

]]> By: Tastes Like Digital – This week in Digital – Top Stories: w/c 7th Dec http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-13637 Tastes Like Digital – This week in Digital – Top Stories: w/c 7th Dec Sun, 17 Jan 2010 02:26:19 +0000 http://www.briansolis.com/?p=9710#comment-13637 [...] The future of the Embargo via via PR 2.0 Share this post Hide Sites $$('div.d66').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); [...] [...] The future of the Embargo via via PR 2.0 Share this post Hide Sites $$('div.d66').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); [...]

]]> By: Tastes Like Plastic – This week in Digital – Top Stories: w/c 7th Dec http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-11302 Tastes Like Plastic – This week in Digital – Top Stories: w/c 7th Dec Fri, 11 Dec 2009 14:53:58 +0000 http://www.briansolis.com/?p=9710#comment-11302 [...] The future of the Embargo via via PR 2.0 Click here to Share Hide Sites $$('div.d66').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); [...] [...] The future of the Embargo via via PR 2.0 Click here to Share Hide Sites $$('div.d66').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); [...]

]]> By: Ellen Porter http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-11566 Ellen Porter Fri, 13 Nov 2009 22:36:51 +0000 http://www.briansolis.com/?p=9710#comment-11566 One reason I hesitate, in this day and age to use an embargo unless the client REALLY wants us to, is the posting of copy the night before on newspaper websites. I've only had two clients who wanted us to issue a release with an embargo, and this became an issue for one of them. One reason I hesitate, in this day and age to use an embargo unless the client REALLY wants us to, is the posting of copy the night before on newspaper websites. I've only had two clients who wanted us to issue a release with an embargo, and this became an issue for one of them.

]]> By: Ellen Porter http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10595 Ellen Porter Fri, 13 Nov 2009 14:36:51 +0000 http://www.briansolis.com/?p=9710#comment-10595 One reason I hesitate, in this day and age to use an embargo unless the client REALLY wants us to, is the posting of copy the night before on newspaper websites. I've only had two clients who wanted us to issue a release with an embargo, and this became an issue for one of them. One reason I hesitate, in this day and age to use an embargo unless the client REALLY wants us to, is the posting of copy the night before on newspaper websites. I've only had two clients who wanted us to issue a release with an embargo, and this became an issue for one of them.

]]> By: More on Embargoes & Exclusives « SOCIALBUZZPR http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10539 More on Embargoes & Exclusives « SOCIALBUZZPR Thu, 12 Nov 2009 01:25:47 +0000 http://www.briansolis.com/?p=9710#comment-10539 [...] A well-written and reasoned discussion of embargoes and exclusives by Brian Solis. Read the article here. Based on my own experiences, I have a couple of [...] [...] A well-written and reasoned discussion of embargoes and exclusives by Brian Solis. Read the article here. Based on my own experiences, I have a couple of [...]

]]> By: What IF We Redefined Influence? The New Influence Factor in Social Media | Brian Solis - PR 2.0 http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10524 What IF We Redefined Influence? The New Influence Factor in Social Media | Brian Solis - PR 2.0 Wed, 11 Nov 2009 17:29:36 +0000 http://www.briansolis.com/?p=9710#comment-10524 [...] [...] [...] [...]

]]> By: Embargo Is Latin for “F*** You” < the tweney review http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10395 Embargo Is Latin for “F*** You” < the tweney review Sun, 08 Nov 2009 05:59:41 +0000 http://www.briansolis.com/?p=9710#comment-10395 [...] The Future of the Embargo (Brian Solis) [...] [...] The Future of the Embargo (Brian Solis) [...]

]]> By: Stuff I’ve Shared On Twitter 8.11.09 « The Seldom Seen Kid http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10392 Stuff I’ve Shared On Twitter 8.11.09 « The Seldom Seen Kid Sun, 08 Nov 2009 00:04:31 +0000 http://www.briansolis.com/?p=9710#comment-10392 [...] Do websites guarantee your data protection? Fact! Boris Johnson rescued Green damsel in distress! The Future of the Embargo Twitter Reveals More Lists Power With A Widget Illegal file-sharing sites up 300 per cent Possibly [...] [...] Do websites guarantee your data protection? Fact! Boris Johnson rescued Green damsel in distress! The Future of the Embargo Twitter Reveals More Lists Power With A Widget Illegal file-sharing sites up 300 per cent Possibly [...]

]]> By: Monica O'Brien http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10391 Monica O'Brien Sat, 07 Nov 2009 17:15:51 +0000 http://www.briansolis.com/?p=9710#comment-10391 Brian,<br><br>This was so interesting for me not having a background in traditional PR. It seems like the price of breaking news is so much higher than the price of news in general. I don't necessarily blame TechCrunch for not honoring embargos - it doesn't actually benefit them to do so, because they have so much power on the internet at this point. (I know you seem to disagree with this.)<br><br>I love that you mention the magic middle - I do think good spreads whether you push it through the elite or the magic middle. Any news that isn't viral in nature has less chance of getting heard. But if you can get enough of the magic middle to talk about you, you will get the influencers to notice.<br><br>Thanks for the interesting post Brian! Brian,

This was so interesting for me not having a background in traditional PR. It seems like the price of breaking news is so much higher than the price of news in general. I don't necessarily blame TechCrunch for not honoring embargos – it doesn't actually benefit them to do so, because they have so much power on the internet at this point. (I know you seem to disagree with this.)

I love that you mention the magic middle – I do think good spreads whether you push it through the elite or the magic middle. Any news that isn't viral in nature has less chance of getting heard. But if you can get enough of the magic middle to talk about you, you will get the influencers to notice.

Thanks for the interesting post Brian!

]]> By: Eastwick Communications » Blog Archive » Embargoes - Gone the Way of the Dodo? http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10376 Eastwick Communications » Blog Archive » Embargoes - Gone the Way of the Dodo? Fri, 06 Nov 2009 22:38:34 +0000 http://www.briansolis.com/?p=9710#comment-10376 [...] that spurs much debate. Yep, more outlets have abandoned embargoes, but it’s definitely not an extinct practice. It’s also not a one-size-fits-all approach. Source: xuhara [...] [...] that spurs much debate. Yep, more outlets have abandoned embargoes, but it’s definitely not an extinct practice. It’s also not a one-size-fits-all approach. Source: xuhara [...]

]]> By: » 엠바고의 미래 책읽기와 서평 사이 http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10363 » 엠바고의 미래 책읽기와 서평 사이 Fri, 06 Nov 2009 12:41:53 +0000 http://www.briansolis.com/?p=9710#comment-10363 [...] The advantage for PR is that it can architect a successful, expansive, and amplified release – giving more weight to the announcement as it’s distributed. Participating reporters benefit by contributing to a breaking story and creating the perception that each reporter was on top of something buzzworthy. On the other hand, journalists and bloggers can also feel the sting of participating if one writer should publish even one minute early. [The Future of the Embargo] [...] [...] The advantage for PR is that it can architect a successful, expansive, and amplified release – giving more weight to the announcement as it’s distributed. Participating reporters benefit by contributing to a breaking story and creating the perception that each reporter was on top of something buzzworthy. On the other hand, journalists and bloggers can also feel the sting of participating if one writer should publish even one minute early. [The Future of the Embargo] [...]

]]> By: Bookmarks week 45 | Bijgespijkerd http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10358 Bookmarks week 45 | Bijgespijkerd Fri, 06 Nov 2009 10:59:01 +0000 http://www.briansolis.com/?p=9710#comment-10358 [...] The Evolving PR Crisis: The Future of the Embargo [...] [...] The Evolving PR Crisis: The Future of the Embargo [...]

]]> By: November 5th: PR top 5 | Strive Notes http://www.briansolis.com/2009/11/the-evolving-pr-crisis-the-future-of-the-embargo/comment-page-1/#comment-10321 November 5th: PR top 5 | Strive Notes Thu, 05 Nov 2009 14:33:58 +0000 http://www.briansolis.com/?p=9710#comment-10321 [...] When PR 2.0’s Brian Solis talks, people listen. And when he talks about news release embargoes (always favourite link bait subject), people comment and retweet.  In this longish post, he [...] [...] When PR 2.0’s Brian Solis talks, people listen. And when he talks about news release embargoes (always favourite link bait subject), people comment and retweet.  In this longish post, he [...]

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