Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships.

In the era of Web 1.0 and instant messaging, we assumed, in many cases, alter-egos rather than embracing full transparency. After all, interpretation was pervasive. We added only those contacts whom we knew, both professional and personal. Now however, we find ourselves following those we know and those we wish to know. We are forming contextual networks based on shared themes, interests, passions, beliefs, and ideologies and it is transforming how we interact and establish relations and relationships online. We now willfully share ourselves with those online and in return, we’re encouraged by reactions and empowered through every new connection we earn.

Watch the series at The Nokia Ideas Project, or view each installment below…

Video 1: Ideas Connect Us More than Relationships

Video 2: We’re Becoming Information Curators

Video 3: Charting a Personal Social Map

Video 4: It’s not the Technology but the Sociology that’s Changing

Other notable interviews include:

Jeff Jarvis

Esther Dyson

David Hornik

Doc Searls

Loic Le Meur

Reid Hoffman

Chris Anderson

Dan Gillmor

Ron Conway

Clay Shirky

Mitch Kapor

Kevin Werbach

Ann Winblad

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Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian



  • New Research on Innovation Centers
  • To whom it may concern by Brian Solis
  • Brian Solis LikeMinds, London
  • Brian Solis LikeMinds, London