Ideas Connect Us More than Relationships

Earlier in the year, I was invited to share my thoughts and observations on the state of and vision for socialized media and the networks that connect us. Shot in a mobile studio outside of the Austin Convention Center during SXSW09, I joined Gary Bolles to discuss the theory that ideas are the “ties that bind” us in social networking – over relationships.

In the era of Web 1.0 and instant messaging, we assumed, in many cases, alter-egos rather than embracing full transparency. After all, interpretation was pervasive. We added only those contacts whom we knew, both professional and personal. Now however, we find ourselves following those we know and those we wish to know. We are forming contextual networks based on shared themes, interests, passions, beliefs, and ideologies and it is transforming how we interact and establish relations and relationships online. We now willfully share ourselves with those online and in return, we’re encouraged by reactions and empowered through every new connection we earn.

Watch the series at The Nokia Ideas Project, or view each installment below…

Video 1: Ideas Connect Us More than Relationships

Video 2: We’re Becoming Information Curators

Video 3: Charting a Personal Social Map

Video 4: It’s not the Technology but the Sociology that’s Changing

Other notable interviews include:

Jeff Jarvis

Esther Dyson

David Hornik

Doc Searls

Loic Le Meur

Reid Hoffman

Chris Anderson

Dan Gillmor

Ron Conway

Clay Shirky

Mitch Kapor

Kevin Werbach

Ann Winblad

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Plaxo, or Facebook

Get the new iPhone app

Read on your Kindle

Click the image below to buy the book/poster:



Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. He is an award-winning author and avid keynote speaker who is globally recognized as one of the most prominent thought leaders in digital transformation and innovation.

Brian has authored several best-selling books including What’s the Future of Business (WTF), Engage! and The End of Business as Usual. His blog,, is ranked as a leading resource for insights into the future of business, new technology and marketing.

Contact Brian


    • @briansolis RT @markwschaefer: Don't miss my open "Office Hours" Blab with @BrianSolis as we discuss immersive experiences 2/16 at noon Eastern > @http…
    • @briansolis RT @NearMeCo: What's the most frustrating business design you’ve experienced & how would you improve it? Win @briansolis #Xthebook https://…


  • Relevance by Brian Solis
  • Düsseldorf to SFO - skimming the clouds
  • Brian Solis, Future of Business Forum, Oslo
  • Brian Solis, Future of Business Forum, Oslo