Comments on: In Social Media, It’s Not Just Business, It’s Business-To-Business

By: Story Telling, B2B for Twitter, LinkedIN, Facebook and CEOs | B2B Social Media Blog

Fri, 22 Jan 2010 07:31:46 +0000

[...] Aggressively Use Social Media for Business: Fast-growing companies are visible in social media. * In Social Media, It’s Not Just Business, It’s Business-To-Business: [...]

By: heatherrast

heatherrast — Mon, 11 Jan 2010 07:03:10 +0000

There was a lot of thought-provoking information in your position, as always (thank you for such well-considered content). One sentence that particularly spoke to me was this: "Combining intelligence, prowess, experience, innovation, and inspiration into a series of targeted and distributed platforms that are shareable and discoverable by peers, customers, prospects and partners is how we earn mind share and eventually market share."

For those skeptical or self-serving poseur organizations, that statement alone should get them to re-examine their preparedness and strategic pursuit of socialized business. There's nothing free or turn-key about realigning business process, infusing comprehensive new thinking to drive decision-making, or relinquishing control in the interest of pursuing transparency (which comes with a higher degree of accountability, I believe).

And inevitably, you're skimming the recommendation that marketers go where their flock are, tending to them in their dispersed areas of rest and comfort. This approach is a radical shift from driving the flock to the farm for mass collection.

By: Social Media: B2B and B2C Engagement by the Numbers « Found U B 4

Social Media: B2B and B2C Engagement by the Numbers « Found U B 4 — Fri, 08 Jan 2010 14:28:00 +0000

[...] PDRTJS_settings_71015_post_147 = { "id" : "71015", "unique_id" : "wp-post-147", "title" : "Social+Media%3A+B2B+and+B2C+Engagement+by+the+Numbers", "item_id" : "_post_147", "permalink" : "http%3A%2F%2Ffoundub4search.wordpress.com%2F2010%2F01%2F08%2Fsocial-media-b2b-and-b2c-engagement-by-the-numbers%2F" } I spend a great deal of time working within the B2B sector, among other things, and social media is a growing and or pervasive program within a comprehensive, integrated communications and service strategy. In almost every scenario I’ve encountered, executives, marcom and service executives, and brand managers have generally assumed that social and interactive activities and programming were ideally best suited for consumer applications. However, as we recently explored, in Social Media, it’s not just business, it’s business-to-business. [...]

By: Communication 2.0 wtf ? « Κάτοικος Γυάλινου Πύργου

Communication 2.0 wtf ? « Κάτοικος Γυάλινου Πύργου — Mon, 21 Dec 2009 12:55:02 +0000

[...] Media Is Fueled By Engagement Marketing The Critical Mass Of Listening In Social Media, It’s Not Just Business, It’s Business-To-Business From business requirements to social media [...]

By: Willis L.Miller (WillisLMiller) « In Social Media, It’s Not Just Business, It’s Business-To-Bus... « Chat Catcher

Mon, 21 Dec 2009 08:44:56 +0000

[...] 2009-12-21T00:44:32 In Social Media, It's Not Just Business, It's Business-To-Business … [link to post] [...]

By: Janet Hasty (JanetHasty) « In Social Media, It’s Not Just Business, It’s Business-To-Bus... « Chat Catcher

Mon, 21 Dec 2009 08:32:56 +0000

[...] 2009-12-21T00:32:58 In Social Media, It's Not Just Business, It's Business-To-Business … [link to post] [...]

By: IDG Knowledge Hub : Blogs : In Social Media, It’s Not Just Business, It’s Business-To-Business

Mon, 14 Dec 2009 19:43:30 +0000

[...] Read more var o = SHARETHIS.addEntry({ title: "In Social Media, It’s Not Just Business, It’s Business-To-Business", url: "http://www.idgknowledgehub.com/blogs/?p=1364" }, { popup: false, button: false }); o.attachButton($("#st1364").get(0)); Trackback URL Permalink [...]

By: Facebook Applications

Facebook Applications — Mon, 14 Dec 2009 11:56:52 +0000

I agree in social media, it's not just business. it's business to business. Many B2B companies are using social media to promote their brands effectively and they are getting good results. Thanks for sharing nice info

By: Facebook Applications

Facebook Applications — Mon, 14 Dec 2009 03:56:52 +0000

By: Linkdump for 11. Dezember 2009 | synapsenschnappsen

Linkdump for 11. Dezember 2009 | synapsenschnappsen — Sat, 12 Dec 2009 07:09:13 +0000

[...] In Social Media, It’s Not Just Business, It’s Business-To-Business | Brian Solis –… – (Tags: b2b SocialMedia ) [...]

By: Ben Hanna

Ben Hanna — Fri, 11 Dec 2009 21:39:26 +0000

Thanks for mentioning the study, Robert. For those interested, Business.com's B2B Social Media Benchmarking study is available at http://www.business.com/info/b2b-social-media-b....

By: janriley

janriley — Fri, 11 Dec 2009 13:52:39 +0000

Very interesting stats, I was personally surprised to see that video marketing was only 5th on the list of increases, however it was 51% so that does say something.

I find that corporations seem to be slowly groking social media benefits while smaller and localized businesses lag behind. This is ironic since these companies are positioned to claim a significant strategic advantage by using interactive tools offered by social media.

Local businesses that have been successful using social channels have focused on using them as they were intended - to share interesting and valuable communications. Like:a local pizza restaurant that twitter specials and new toppings, an auto repair show that posts up to the minute traffic jams, or even simple local boutique that shares local events, whos who and other juicy tidbets. Having a smaller twitter list or facebook following is ok because it is about communicating with the right people at the right time. Its also about being part of the local community - while online. Local internet marketing online is indeed alot like netowrking offline - it takes time, energy, personal involvement and commitment.

Like Mike V mentioned - I agree that multiple personal touch points (social media) help B2B especially with higher price points. I think of it as "word of mouth texting" marketing.

The real issue is track-ability, it is so fuzzy and so far does not lend itself to simple measurements. (sounds like real life doesn't it?)
Great comments and post

By: Jeremy Fischer

Jeremy Fischer — Fri, 11 Dec 2009 11:38:48 +0000

Brian,

Thank you, thank you, thank you! As one who is currently up for a position handling social media in a B2B setting, this information is both timely and extremely helpful to me. And I agree with some of your commenters that say "integration" is important. SM has to be aligned with either a marketing strategy or corporate messaging to truly be effective.

Thanks again,
Jeremy Fischer

http://www.rebirthofpr.com

By: curthitchcock

curthitchcock — Fri, 11 Dec 2009 11:28:51 +0000

Enjoyed your post. Glad to hear others are seeing the light!

By: Aaron Pearson

Aaron Pearson — Fri, 11 Dec 2009 11:24:17 +0000

Seconding Robert here, this is an important point. There are any number of ways to gain a positive feedback look between traditional and social media efforts in B2B that make getting the positive ROI a lot more likely. That was the topic of my last blog post: http://bit.ly/63I0YK

By: Yare

Yare — Fri, 11 Dec 2009 10:28:41 +0000

Social media is turning Business-To-Business in Person-To-Person. We're in the middle of the shift.

By: Lesetipps für den 11. Dezember | Blogpiloten.de - das Beste aus Blogs, Videos, Musik und Web 2.0

Fri, 11 Dec 2009 08:20:26 +0000

[...] In Social Media, It’s Not Just Business, It’s Business-To-Business: Brian Solis von PR 2.0 macht noch einmal klar, worum es bei Social Media eigentlich (auch) geht. Nicht nur Endkunden stehen im Fokus sondenr auch Geschäftspartner und andere Unternehmen. [...]

By: Akash Sharma

Akash Sharma — Fri, 11 Dec 2009 08:11:16 +0000

Great Point Mike its still a confusion in the minds of B2B brand champs that social media does not work.The major reason for that being in both B2B and B2C strategies something which is considered of prime importance is sales stats, while using social media B2C companies don't loose interest readily because there sales anyways come from interaction with there consumers and they can do this in a real good manner here so they know they can achieve the right kind of revenue but on the other hand as B2B guys are far away from the people they are looking to speak with thus they end up saying its a fad.
So the ideal B2B strategy has to follow the norms of social media and connect with there audience and if you have the right social impressions you can easily convert leads into sales.
Thanks Brian, for igniting the topic.

By: Jonas delade grejer | 2009-12-11 | You. Me. We.

Jonas delade grejer | 2009-12-11 | You. Me. We. — Fri, 11 Dec 2009 06:30:35 +0000

[...] In Social Media, It’s Not Just Business, It’s Business-To-Business [...]

By: Sari Aapola

Sari Aapola — Fri, 11 Dec 2009 06:05:55 +0000

I appreciate your straight-forward statement that you need to BE a thought leader to become one. True thought leadership be based on the strategy and requires strong leadership – why, because the entire personnel delivers the expertise and promise. When built from a solid basis, it will bring you awareness and credibility – therefore I don't see a disconnect between the two surveys, where in the one companies aim at thought leadership and in the other at awareness and engagement.

I've spent a lot of time on this topic which is a great opportunity for small growth companies. Last spring I published a book on my experiences called “Sustainable thought leadership – building awareness and credibility to support business”. My view has been on the strategic and leadership perspectives – now it's great to see what social media offers for the process. Thanks for the learnings!