Archive for December, 2009

There’s an App for That: Mobile is the Next Frontier for Brand Engagement


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Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction.

2009 PR People Awards: PR Blogger of the Year

On December 1st, 2009 PRNews hosted its 2009 PR Awards honoring those who have made a substantial and resonating impact in the world of new and evolving Public Relations.

According to the latest issue that details the awards as well as the winners:

Some Things are Worth Repeating: The Greatest Hits of 2009 Part I


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In the world of reruns, there’s a saying, if you’ve never seen it, then it’s new to you.

As we near the end of 2009, I wanted to share with you some of the posts that I believe will help you as you tackle challenges, opportunities, and set the stage for innovation and growth in 2010.

Is Facebook Losing its Coveted Demographic?

comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics.

Here’s what we do know…

The Proliferation of Online Video


Source: Shutterstock

Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education.

With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving.  What many have yet to realize are the effects YouTube has aroused. It is where many online experiences begin and end.

ABOUT ME

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Contact Brian

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