Studying the impact of innovation on business and society

Month: December, 2009

There’s an App for That: Mobile is the Next Frontier for Brand Engagement

Source Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction. As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro experiences. These self-contained environments are delivered directly to individuals where their attention is focused, catering to their appetite for consumption. Whereas Websites served this function from the 90s until…

2009 PR People Awards: PR Blogger of the Year

On December 1st, 2009 PRNews hosted its 2009 PR Awards honoring those who have made a substantial and resonating impact in the world of new and evolving Public Relations. According to the latest issue that details the awards as well as the winners: Much like corporate America, PR is undergoing a sea change in how it does business. As traditional media shrinks and online/social media grows, a new breed of PR professionals is coming into its own. And although the…

Some Things are Worth Repeating: The Greatest Hits of 2009 Part I

Source: Shutterstock In the world of reruns, there’s a saying, if you’ve never seen it, then it’s new to you. As we near the end of 2009, I wanted to share with you some of the posts that I believe will help you as you tackle challenges, opportunities, and set the stage for innovation and growth in 2010. Even if you read the original posts when they initially hit the Web, chances are that their lessons, experiences, and insights still…

Is Facebook Losing its Coveted Demographic?

comScore recently released a report that triggered nothing short of a “sky is falling” media panic. Led by Adweek asking if Facebook is getting uncool for the 18-24 year olds, the media is speculating as to whether or not a mass exodus is underway with much of the blame focusing on parents “ruining the party” for younger demographics. Here’s what we do know… comScore is reporting that time spent on Facebook by 18-24 year olds is waning. In July 2009,…

The Proliferation of Online Video

Source: Shutterstock Online video continues to capture the attention of producers and viewers, with the market as well as industry leaders, leading us into a more pervasive form of video entertainment, communication and education. With YouTube quickly transforming from a user-generated video network into an invaluable repository for content, the associated behavior for creating, uploading, discovering, and watching online videos is evolving.  What many have yet to realize are the effects YouTube has aroused. It is where many online experiences…

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