Comments on: There’s an App for That: Mobile is the Next Frontier for Brand Engagement http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/ Defining the convergence of media and influence Tue, 07 Sep 2010 01:05:33 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: svoip (svoip) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-3/#comment-29756 svoip (svoip) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher Sun, 25 Jul 2010 15:06:45 +0000 http://www.briansolis.com/?p=10063#comment-29756 [...] 2010-07-25T08:06:24  RT @mustafaduran: There's an App for That: #Mobile is the Next Frontier for #Brand Engagement: [link to post] [...] [...] 2010-07-25T08:06:24  RT @mustafaduran: There's an App for That: #Mobile is the Next Frontier for #Brand Engagement: [link to post] [...]

]]> By: Mustafa Duran (mustafaduran) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-29752 Mustafa Duran (mustafaduran) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher Sun, 25 Jul 2010 11:03:46 +0000 http://www.briansolis.com/?p=10063#comment-29752 [...] 2010-07-25T04:01:54  There's an App for That: #Mobile is the Next Frontier for #Brand Engagement: [link to post] [...] [...] 2010-07-25T04:01:54  There's an App for That: #Mobile is the Next Frontier for #Brand Engagement: [link to post] [...]

]]> By: Mustafa Duran (mduran) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-29747 Mustafa Duran (mduran) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher Sun, 25 Jul 2010 10:17:45 +0000 http://www.briansolis.com/?p=10063#comment-29747 [...] 2010-07-25T03:17:39  T... [link to post] [...] [...] 2010-07-25T03:17:39  T… [link to post] [...]

]]> By: Trends in Mobile | 3fold http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-28737 Trends in Mobile | 3fold Tue, 06 Jul 2010 16:05:12 +0000 http://www.briansolis.com/?p=10063#comment-28737 [...] / iTouch / iTunes ecosystem, the mobile market empowers brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and [...] [...] / iTouch / iTunes ecosystem, the mobile market empowers brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and [...]

]]> By: Getting Started with Mobile Marketing Campaigns « MyAdEngine http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-28407 Getting Started with Mobile Marketing Campaigns « MyAdEngine Tue, 29 Jun 2010 16:17:31 +0000 http://www.briansolis.com/?p=10063#comment-28407 [...] Marketing Association Mobile Marketing Industry Glossary State of the Industry: Mobile Advertising There’s an App for That: Mobile is the Next Frontier for Brand Engagement Common Short Code [...] [...] Marketing Association Mobile Marketing Industry Glossary State of the Industry: Mobile Advertising There’s an App for That: Mobile is the Next Frontier for Brand Engagement Common Short Code [...]

]]> By: 3fold » Mobile Stats – 2010 http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-26680 3fold » Mobile Stats – 2010 Fri, 04 Jun 2010 01:44:16 +0000 http://www.briansolis.com/?p=10063#comment-26680 [...] marketers, Apple has reset the market by empowering brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and influencers. You can expect to see brands [...] [...] marketers, Apple has reset the market by empowering brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and influencers. You can expect to see brands [...]

]]> By: Jeff’s Friday Favorites: Content Management and Twitter Search | Tipping Point Media http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-22327 Jeff’s Friday Favorites: Content Management and Twitter Search | Tipping Point Media Mon, 12 Apr 2010 21:36:53 +0000 http://www.briansolis.com/?p=10063#comment-22327 [...] There’s an App for That: Mobile is the Next Frontier for Brand Engagement [...] [...] There’s an App for That: Mobile is the Next Frontier for Brand Engagement [...]

]]> By: InBoundMarketingPR (InBoundMktgPR) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-18471 InBoundMarketingPR (InBoundMktgPR) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher Wed, 03 Mar 2010 23:32:51 +0000 http://www.briansolis.com/?p=10063#comment-18471 [...] @briansolis There’s an App for That: Mobile is the Next Frontier for Brand Engagement | Brian S.. [link to post] [...] [...] @briansolis There’s an App for That: Mobile is the Next Frontier for Brand Engagement | Brian S.. [link to post] [...]

]]> By: jose (Rabasso) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-18464 jose (Rabasso) « There’s an App for That: Mobile is the Next Frontier for Brand Enga... « Chat Catcher Wed, 03 Mar 2010 22:28:52 +0000 http://www.briansolis.com/?p=10063#comment-18464 [...] 2010-03-03T14:27:58  RT @briansolis There’s an App for That: Mobile is the Next Frontier for Brand Engagement | Brian S.. [link to post] [...] [...] 2010-03-03T14:27:58  RT @briansolis There’s an App for That: Mobile is the Next Frontier for Brand Engagement | Brian S.. [link to post] [...]

]]> By: MobileComputingNews - Bringing Mobile Technology To You http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-15512 MobileComputingNews - Bringing Mobile Technology To You Fri, 05 Feb 2010 13:40:44 +0000 http://www.briansolis.com/?p=10063#comment-15512 [...] marketers, Apple has reset the market by empowering brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and influencers. You can expect to see brands [...] [...] marketers, Apple has reset the market by empowering brands and developers to mine an entirely new channel to reach existing and potential customers, advocates, and influencers. You can expect to see brands [...]

]]> By: Richard Petersen » Blog Archive » The Greatest Hits of 2009 Part X http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-14251 Richard Petersen » Blog Archive » The Greatest Hits of 2009 Part X Thu, 21 Jan 2010 01:05:50 +0000 http://www.briansolis.com/?p=10063#comment-14251 [...] 2. There’s an App for That: Mobile is the Next Frontier for Brand Engagement [...] [...] 2. There’s an App for That: Mobile is the Next Frontier for Brand Engagement [...]

]]> By: Top 10 China Social Media Predictions for 2010 | China Digital Engagement and Marketing http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-13929 Top 10 China Social Media Predictions for 2010 | China Digital Engagement and Marketing Tue, 19 Jan 2010 08:21:13 +0000 http://www.briansolis.com/?p=10063#comment-13929 [...] might want to check out these related posts as well: Brian Solis says that Mobile is the Next Frontier for Brand Engagement. Pete Cashmore predicts 10 Web trends to watch in 2010. eMarketer Weighs in on 2010 Trends and [...] [...] might want to check out these related posts as well: Brian Solis says that Mobile is the Next Frontier for Brand Engagement. Pete Cashmore predicts 10 Web trends to watch in 2010. eMarketer Weighs in on 2010 Trends and [...]

]]> By: Social Media Predictions for 2010 | Social Media Marketing http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12767 Social Media Predictions for 2010 | Social Media Marketing Wed, 06 Jan 2010 03:44:45 +0000 http://www.briansolis.com/?p=10063#comment-12767 [...] might want to check out these related posts as well:Brian Solis says that Mobile is the Next Frontier for Brand Engagement.Pete Cashmore predicts 10 Web trends to watch in 2010. eMarketer Weighs in on 2010 Trends and [...] [...] might want to check out these related posts as well:Brian Solis says that Mobile is the Next Frontier for Brand Engagement.Pete Cashmore predicts 10 Web trends to watch in 2010. eMarketer Weighs in on 2010 Trends and [...]

]]> By: telibrahma http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12526 telibrahma Mon, 04 Jan 2010 16:03:21 +0000 http://www.briansolis.com/?p=10063#comment-12526 Hi Brain,<br><br>Very informative article. Thanks for sharing.<br><br>Good Day,<br>TELiBrahma Hi Brain,

Very informative article. Thanks for sharing.

Good Day,
TELiBrahma

]]> By: Manoj Kandasamy http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12525 Manoj Kandasamy Mon, 04 Jan 2010 16:01:46 +0000 http://www.briansolis.com/?p=10063#comment-12525 A.W.E.S.O.M.E Brian. I really liked the Mobile Roadie idea. That by itself explains what is "Blue Ocean" all about! A.W.E.S.O.M.E Brian. I really liked the Mobile Roadie idea. That by itself explains what is “Blue Ocean” all about!

]]> By: basilfarano http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12489 basilfarano Sun, 03 Jan 2010 22:02:34 +0000 http://www.briansolis.com/?p=10063#comment-12489 great point dennis. we all know what "registered users" count for now. great point dennis. we all know what “registered users” count for now.

]]> By: basilfarano http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12490 basilfarano Sun, 03 Jan 2010 22:01:55 +0000 http://www.briansolis.com/?p=10063#comment-12490 absolutely true. apps, need to think "big picture" when developing a strategy for success. if you treat your app like a brand, you'll need to look at attracting potential users attention in places other than iTunes. iTunes is essentially the "store", but you need to get your target customer into the store to look for your product. That "store" has an awful lot of other products on its shelf! <br>another important point regarding apple product is the iPod touch. this allows brands to market to a younger audience as well. with both iPhone and iPod touch, you can get your brand message to a very wide range of age users. this cant be said for other products such as blackberry. absolutely true. apps, need to think “big picture” when developing a strategy for success. if you treat your app like a brand, you'll need to look at attracting potential users attention in places other than iTunes. iTunes is essentially the “store”, but you need to get your target customer into the store to look for your product. That “store” has an awful lot of other products on its shelf!
another important point regarding apple product is the iPod touch. this allows brands to market to a younger audience as well. with both iPhone and iPod touch, you can get your brand message to a very wide range of age users. this cant be said for other products such as blackberry.

]]> By: briansolis http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12487 briansolis Sun, 03 Jan 2010 21:38:19 +0000 http://www.briansolis.com/?p=10063#comment-12487 Well said and very true. I've helped a few apps earn greater visibility by going outside the appstore to attract users and thus build their prominence within it. However...it's setting a precedent. Great apps don't necessarily ensure wide adoption - just like in traditional marketing. Well said and very true. I've helped a few apps earn greater visibility by going outside the appstore to attract users and thus build their prominence within it. However…it's setting a precedent. Great apps don't necessarily ensure wide adoption – just like in traditional marketing.

]]> By: Dennis O'Neil http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12486 Dennis O'Neil Sun, 03 Jan 2010 21:37:39 +0000 http://www.briansolis.com/?p=10063#comment-12486 Good point Basil. Today's "downloads" are equal to 1998's "registered users." Good point Basil. Today's “downloads” are equal to 1998's “registered users.”

]]> By: basilfarano http://www.briansolis.com/2009/12/there%e2%80%99s-an-app-for-that-mobile-is-the-next-frontier-for-brand-engagement/comment-page-2/#comment-12485 basilfarano Sun, 03 Jan 2010 21:22:51 +0000 http://www.briansolis.com/?p=10063#comment-12485 Brian, as a company that has been focusing on applications as a key to our mobile marketing strategies and is in the process of launching an iPhone app as well as a Facebook game by March 2010, its great to see that your thoughts concur we are moving in the right direction. Our company is also working with brands in the development of applications for use as part of an overall marketing strategy. I think the biggest challenge still lies in creating an app that is actually useful past the first download. With 90,000+ apps available on iTunes alone, there are only a handful that get continuous usage by consumers, and at the end of the day, an app that gets downloaded doesn't necessarily translate into success. Brian, as a company that has been focusing on applications as a key to our mobile marketing strategies and is in the process of launching an iPhone app as well as a Facebook game by March 2010, its great to see that your thoughts concur we are moving in the right direction. Our company is also working with brands in the development of applications for use as part of an overall marketing strategy. I think the biggest challenge still lies in creating an app that is actually useful past the first download. With 90,000+ apps available on iTunes alone, there are only a handful that get continuous usage by consumers, and at the end of the day, an app that gets downloaded doesn't necessarily translate into success.

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