A good bit of your post was inspiration for one of our own. In fact your ideas on the transition from information to intelligence succinctly captured the positioning of what we think will be a new class of social media analysis tools. Thanks for being a fountain of wisdom and critical thinking. http://bit.ly/94YLix

My view: Its easier said than done. We need to realize the enormous monitoring cost because managing impression in the vast world wide web is not a mean task. Would benefit outweigh the cost is the question we need to answer.

- Fashion programs that are seamless with the actual product and service experience beyond the imagination of creative messages.

My view: This is nothing new. The traditional marketeers used to do this long back.

- Respond to and be part of the ever-changing dialog with consumers, not plan bursts of communication on a yearlong calendar

My view: Very true. Question is “How to achieve this?” Responding meaningfully to the ever-changing dialog with consumers means vastly increasing the screening and monitoring cost. This is a typical chicken-egg problem. Without the other benefits would not follow.

- Look beyond the quantity of friends, page visits, eyeballs, readers, and viewers to measure changes in consumer attitude and intent

My view : I have always been a proponent of Semantic search and Netnography. These two growing stars of science/ethnographic studies understand the human sentiments behind the humongous data strewn around in the web. The biggest challenge of Social Media Marketing and Monetization of Social Networking would be to rightly gauge the feelings of the “conversation of the consumers” in the World Wide Web. So I do believe that we have to look beyond the simple numbers and concepts such as eyeballs, quantity of friends. Quality would surpass quantity in 2010.

- Listen to and engage customers one to one

- Build relationships and not campaigns

- Create experiences not impressions

My view: Theoretically easy to express, practically difficult to implement. We need to remember that in Social Media Marketing, execution is the key. Lofty ideas and vapid educational discourses hold no water if they are not executed properly.Isn't it an oxymoron “Listen to and engage customers one to one” when we know there are millions of consumers online. My question is how can you possibly do that? Are we aware of the CAGR growth of online population of the world?

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