What follows is the unabridged version of my current post on Mashable, “Twitter’s Most Influential Topics of 2009.”
As we ring in the New Year and usher in twenty ten, let’s take a moment to reflect on the topics that defined the real-time stream in Twitter.
Twitter recently published a Top 2009 Trends list which essentially symbolized a digital microcosm of culture and conversations throughout the year. In many cases, Twitter served as the “wire,” connecting us to stories and events as they broke before mainstream media was able to respond and report. As such, Twitter emerged as a real-time news network, reporting breaking stories, albeit without a staff of fact checkers, where unverified updates quickly aligned with fact and truth as information traversed from the epicenter to the outer rings of humanity.
What’s important is that Twitter captivated attention and syndicated information that may or may not have received mainstream airtime to people online, across multiple social networks, eventually permeating the real world.
In 2009, influence emerged as a source of filtering and focus. We were not only introduced to new applications to help us measure and prioritize authorities by subject, we were also introduced to the notion of “lists” by Twitter to empower us to organize and follow custom streams by topic, personality, and themes.
Klout was one such service to debut in 2009. Klout analyzes content from millions of people to identify the top influencers on every topic. As they say, with Klout comes influence, especially in Social Media.
In celebration of the New Year, Klout released its Top 2009 list of what topics captured the attention of influential voices and their communities on Twitter.
Per Klout’s announcement:
In 2009 we saw an explosion of users and content on Twitter. The “real-time stream” fed us information before the mainstream media could even react, user communities flexed their collective muscle and demonstrated the power of “word of mouth,” leaving companies to either ride the social wave or be subject to the wrath of millions of voices. There’s no denying it: in 2009, social media continued to profoundly change the way we communicate, the way we find and share information, and the relationship between brands and consumers.
Not only did the company assemble a list of common themes, it aggregated a list of authorities on every subject (make sure to visit Klout and click through each topic) as well as a detailed analysis of each category.
Twilight: New Moon
Saturday Night Live
So You Think You Can Dance
George W. Bush
George W. Bush
New York Times
New York Yankees
Boston Red Sox
New York Mets
Green Bay Packers
New England Patriots
New York City
San Francisco Dao
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