Comments on: The Socialization of Email Marketing http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/ Defining the convergence of media and influence Wed, 23 May 2012 11:15:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Twitter, twitter followers, twitter follow, followers twitter, followers on twitter, get more twitter followers, get twitter followers, purchase twitter followers, twitter get followers, twitter following, get followers, buy twitter follower, twitter for http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-5/#comment-46056 Twitter, twitter followers, twitter follow, followers twitter, followers on twitter, get more twitter followers, get twitter followers, purchase twitter followers, twitter get followers, twitter following, get followers, buy twitter follower, twitter for Sat, 22 Oct 2011 19:35:15 +0000 http://www.briansolis.com/?p=10902#comment-46056 [...] Marketers in 2010 were estimated to increase spend in social media marketing more than any other type of marketing activity with the exception of email marketing.  Social media, as you know, is free, but it requires sweat equity.  If you don’t have enough budget for it, where do you spend your marketing $$$?  Maybe it’s time to start looking at where you are investing, especially if they are in traditional marketing channels that may not be as effective or other online marketing efforts that might slightly overlap and be considered partially redundant with a robust social presence. [...] [...] Marketers in 2010 were estimated to increase spend in social media marketing more than any other type of marketing activity with the exception of email marketing.  Social media, as you know, is free, but it requires sweat equity.  If you don’t have enough budget for it, where do you spend your marketing $$$?  Maybe it’s time to start looking at where you are investing, especially if they are in traditional marketing channels that may not be as effective or other online marketing efforts that might slightly overlap and be considered partially redundant with a robust social presence. [...]

]]> By: Anonymous http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-5/#comment-43624 Anonymous Thu, 21 Jul 2011 17:47:00 +0000 http://www.briansolis.com/?p=10902#comment-43624 Brian Solis needs no introduction, if you follow what is happening in the media. Solis recently published a new book, which generates a lot of rumors out there. Brian Solis needs no introduction, if you follow what is happening in the media. Solis recently published a new book, which generates a lot of rumors out there.

]]> By: Gianfranco Cuzziol – Integrating Email & Social Media « http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-5/#comment-28444 Gianfranco Cuzziol – Integrating Email & Social Media « Wed, 30 Jun 2010 12:27:18 +0000 http://www.briansolis.com/?p=10902#comment-28444 [...] the ability to deploy ‘email marketing’ messages to Facebook and Twitter. In fact, Brian Solis states that once integrated programs are deployed, 42% of executives reported a lift in email [...] [...] the ability to deploy ‘email marketing’ messages to Facebook and Twitter. In fact, Brian Solis states that once integrated programs are deployed, 42% of executives reported a lift in email [...]

]]> By: sandip123 http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-25708 sandip123 Thu, 20 May 2010 12:27:59 +0000 http://www.briansolis.com/?p=10902#comment-25708 Thank you very much to share this information. It is very useful and informative.<br><A HREF="www.intellectknowledge.com" rel="nofollow">knowledge process outsourcing</A> Thank you very much to share this information. It is very useful and informative.
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]]> By: James http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-25063 James Fri, 14 May 2010 20:06:49 +0000 http://www.briansolis.com/?p=10902#comment-25063 A very detailed analysis. Can I re-publish the article on my blog <a href="http://onlineemailmarketingtool.wordpress.com/" rel="nofollow">http://onlineemailmarketingtool.wordpress.com/</a>. Let me know if you are fine. There will be linked to the original source. A very detailed analysis. Can I re-publish the article on my blog http://onlineemailmarketingtool.wordpress.com/. Let me know if you are fine. There will be linked to the original source.

]]> By: annejaa http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-16449 annejaa Sat, 13 Feb 2010 14:09:37 +0000 http://www.briansolis.com/?p=10902#comment-16449 So good information!E-mail marketing is one of the most effective marketing tools you can use in your business to bring new customers into the fold and for your current customers and also it keeps your business name and your products front and center. Most importantly, since the e-mails are sent to a list of people who've subscribed to them, this makes them the opposite of unwanted spam,e-mail forms a targeted marketing effort that can pay off handsomely.<br><br><a href="http://www.howtogetyourexbacknow.org/" rel="nofollow">how to get your ex boyfriend back</a> So good information!E-mail marketing is one of the most effective marketing tools you can use in your business to bring new customers into the fold and for your current customers and also it keeps your business name and your products front and center. Most importantly, since the e-mails are sent to a list of people who've subscribed to them, this makes them the opposite of unwanted spam,e-mail forms a targeted marketing effort that can pay off handsomely.

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]]> By: PointPublicRelations (Point_PR) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-16031 PointPublicRelations (Point_PR) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Tue, 09 Feb 2010 18:25:55 +0000 http://www.briansolis.com/?p=10902#comment-16031 [...] [link to post] The Socialization of Email [...] [...] [link to post] The Socialization of Email [...]

]]> By: Alberto Beccaris (albezln) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15883 Alberto Beccaris (albezln) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Mon, 08 Feb 2010 23:46:51 +0000 http://www.briansolis.com/?p=10902#comment-15883 [...] The Socialization of Email Marketing | Brian Solis [link to post] via [...] [...] The Socialization of Email Marketing | Brian Solis [link to post] via [...]

]]> By: briansolis http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15855 briansolis Mon, 08 Feb 2010 21:09:36 +0000 http://www.briansolis.com/?p=10902#comment-15855 Agreed! Agreed!

]]> By: abiclowes http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15853 abiclowes Mon, 08 Feb 2010 21:01:29 +0000 http://www.briansolis.com/?p=10902#comment-15853 An awesome post Brian - at Pure360 we've been trying to encourage our customers to make the link between email and social for a while and not just with the physical 'share this' link but with an actual compelling reason for people to share their messages. Now all we need are marketers to start doing so...<br><br>PS. I'd also love to see more B2B marketers engaging in this practice, it's not just consumers who can benefit - those of us in an office like a media of dual channel action too!<br><br>@absterc An awesome post Brian – at Pure360 we've been trying to encourage our customers to make the link between email and social for a while and not just with the physical 'share this' link but with an actual compelling reason for people to share their messages. Now all we need are marketers to start doing so…

PS. I'd also love to see more B2B marketers engaging in this practice, it's not just consumers who can benefit – those of us in an office like a media of dual channel action too!

@absterc

]]> By: The Knowledge » The Socialisation of Email Marketing http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15537 The Knowledge » The Socialisation of Email Marketing Fri, 05 Feb 2010 15:51:24 +0000 http://www.briansolis.com/?p=10902#comment-15537 [...] Read more [...] [...] Read more [...]

]]> By: stuartgardner http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15347 stuartgardner Wed, 03 Feb 2010 20:17:44 +0000 http://www.briansolis.com/?p=10902#comment-15347 "According to the report, over 40% of executives plan on integrating social and email marketing in 2010. How that expands beyond the obvious “follow me” or “become our fan” on Twitter and Facebook intrigues me."<br><br>Great question Brian, and one that I have a potential answer for. <br><br>When it comes to using social media for marketing, I have a different view to most. As you said, companies set up fan pages and publish information to Twitter as a means of mass marketing. But nobody seems to address the issue of using social media for direct marketing. <br><br>Excuse the self-plug, but my company (Comufy) does exactly this. We allow companies to use social media channels (instant messengers, social networks, Twitter) as direct marketing channels. This makes sense to me as companies can still engage in one-on-one conversations across social media channels.<br><br>I would be interested in hearing your feedback on this.<br><br>Cheers,<br><br>Stuart “According to the report, over 40% of executives plan on integrating social and email marketing in 2010. How that expands beyond the obvious “follow me” or “become our fan” on Twitter and Facebook intrigues me.”

Great question Brian, and one that I have a potential answer for.

When it comes to using social media for marketing, I have a different view to most. As you said, companies set up fan pages and publish information to Twitter as a means of mass marketing. But nobody seems to address the issue of using social media for direct marketing.

Excuse the self-plug, but my company (Comufy) does exactly this. We allow companies to use social media channels (instant messengers, social networks, Twitter) as direct marketing channels. This makes sense to me as companies can still engage in one-on-one conversations across social media channels.

I would be interested in hearing your feedback on this.

Cheers,

Stuart

]]> By: deb http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15232 deb Tue, 02 Feb 2010 06:13:12 +0000 http://www.briansolis.com/?p=10902#comment-15232 It would be great if you would add ShareThis icon to your blog. It's much easier to use. Thanks. It would be great if you would add ShareThis icon to your blog. It's much easier to use. Thanks.

]]> By: lolbsolis1 http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-1/#comment-15106 lolbsolis1 Sun, 31 Jan 2010 02:22:23 +0000 http://www.briansolis.com/?p=10902#comment-15106 Hi Laurie:<br><br>I dont usually do this, but since yours was the first comment, your question caught my eye, and I dont think Brian totally answered your question. Warning: I am no expert :))<br><br>My take is that personal branding trumps everything else, even for a corporate brand. Companies will have to start hiring/training "engagement brand managers". The authentic, interesting, and social "writers" will be able to engage the target community. First, personal branding (through blog + twitter), and then direct them to your corporate site or micro-site (where as you alluded to, the content, navigability, and engagement through "game" elements will be key). I have made my case for personal branding here : <a href="http://correlationist.wordpress.com/" rel="nofollow">http://correlationist.wordpress.com/</a> <br><br>Would love for both you, and Brian to take a look, and provide feedback. Please, just a thumbs up or down will do!!.<br><br>Thanks for some great stats, and thoughts, Brian.<br><br>Cheers,<br>Prince Hi Laurie:

I dont usually do this, but since yours was the first comment, your question caught my eye, and I dont think Brian totally answered your question. Warning: I am no expert :) )

My take is that personal branding trumps everything else, even for a corporate brand. Companies will have to start hiring/training “engagement brand managers”. The authentic, interesting, and social “writers” will be able to engage the target community. First, personal branding (through blog + twitter), and then direct them to your corporate site or micro-site (where as you alluded to, the content, navigability, and engagement through “game” elements will be key). I have made my case for personal branding here : http://correlationist.wordpress.com/

Would love for both you, and Brian to take a look, and provide feedback. Please, just a thumbs up or down will do!!.

Thanks for some great stats, and thoughts, Brian.

Cheers,
Prince

]]> By: Dustin Goerndt (thorstone137) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15097 Dustin Goerndt (thorstone137) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Sat, 30 Jan 2010 14:32:42 +0000 http://www.briansolis.com/?p=10902#comment-15097 [...] The Socialization of Email Marketing [link to post] via [...] [...] The Socialization of Email Marketing [link to post] via [...]

]]> By: Britt Urbach (sailorgurl8) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15096 Britt Urbach (sailorgurl8) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Sat, 30 Jan 2010 14:31:42 +0000 http://www.briansolis.com/?p=10902#comment-15096 [...] The Socialization of Email Marketing | Brian Solis [link to post] via [...] [...] The Socialization of Email Marketing | Brian Solis [link to post] via [...]

]]> By: Gudmundur Sigurfreyr (sigurfreyr) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15095 Gudmundur Sigurfreyr (sigurfreyr) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Sat, 30 Jan 2010 14:19:43 +0000 http://www.briansolis.com/?p=10902#comment-15095 [...] RT @larshaahr: The Socialization of Email Marketing | Brian Solis [link to post] via [...] [...] RT @larshaahr: The Socialization of Email Marketing | Brian Solis [link to post] via [...]

]]> By: tobal (tobalcd) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15077 tobal (tobalcd) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Fri, 29 Jan 2010 23:34:43 +0000 http://www.briansolis.com/?p=10902#comment-15077 [...] 2010-01-29T15:31:56  RT @smmguide: RT @kathleenheil: Social media and email marketing... hand in hand? [link to post] [...] [...] 2010-01-29T15:31:56  RT @smmguide: RT @kathleenheil: Social media and email marketing… hand in hand? [link to post] [...]

]]> By: kpheil (kathleenheil) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15076 kpheil (kathleenheil) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Fri, 29 Jan 2010 23:33:40 +0000 http://www.briansolis.com/?p=10902#comment-15076 [...] 2010-01-29T15:31:56  Social media and email marketing... hand in hand? [link to post] [...] [...] 2010-01-29T15:31:56  Social media and email marketing… hand in hand? [link to post] [...]

]]> By: Lesley-Anne (LAHornbogen) « The Socialization of Email Marketing | Brian Solis « Chat Catcher http://www.briansolis.com/2010/01/the-socialization-of-email-marketing/comment-page-4/#comment-15075 Lesley-Anne (LAHornbogen) « The Socialization of Email Marketing | Brian Solis « Chat Catcher Fri, 29 Jan 2010 23:32:40 +0000 http://www.briansolis.com/?p=10902#comment-15075 [...] 2010 Marketing Trends Survey http://bit.ly/cpn1UI linked to [link to post] by [...] [...] 2010 Marketing Trends Survey http://bit.ly/cpn1UI linked to [link to post] by [...]

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